news & insights.

As quarantines have moved more of our life to digital channels and exposure to screens has increased, we see the opportunity for eye health supplements to be very timely. For example, Euromonitor data shows that eye health is one of the 5 categories that had higher y-o-y growth in 2020 than the entire category of food ...

With Vitafoods Virtual Expo (happening between the 7th and 18th of September), the supplement industry is showing not only the ability to adapt business development to current conditions but also great promise for the future as the expo will include the first-ever matchmaking event, focused on nutraceuticals.

In the following months, PharmaLinea will be attending several virtual matchmaking events. The industry is quickly adapting to the new reality and transferring almost all events, originally happening from Vienna to Mexico City, to virtual platforms.

59% of consumers globally suffer from stress and FMCG Gurus observed a 19% increase in consumers concerned about their mental wellbeing as a result of the coronavirus from April to May 2020. Find more insights on the stress supplements market here.

Agile nutraceutical brands will be able to overcome the pandemic and economic crisis and even utilize it to shift market shares. In this digital workshop, expert panelists advise you on adapting strategy of product launches, positioning, marketing tools, and sales channels.

The official launch of the new generation of PharmaLinea products was a digital event and it also reviewed new product launch strategy in times of economic crisis.