news & insights.

A clinical trial on >Your< Iron Syrup by PharmaLinea is the first to offer a complete solution for iron-deficient children and their doctors.

Both industry and consumer media are flooded with more and more findings linking vitamin D and COVID-19. Our Science & Research team performed a critical review of the available publication and our marketing team collected data on the market reaction.

As quarantines have moved more of our life to digital channels and exposure to screens has increased, we see the opportunity for eye health supplements to be very timely. For example, Euromonitor data shows that eye health is one of the 5 categories that had higher y-o-y growth in 2020 than the entire category of food ...

With Vitafoods Virtual Expo (happening between the 7th and 18th of September), the supplement industry is showing not only the ability to adapt business development to current conditions but also great promise for the future as the expo will include the first-ever matchmaking event, focused on nutraceuticals.

In the following months, PharmaLinea will be attending several virtual matchmaking events. The industry is quickly adapting to the new reality and transferring almost all events, originally happening from Vienna to Mexico City, to virtual platforms.

59% of consumers globally suffer from stress and FMCG Gurus observed a 19% increase in consumers concerned about their mental wellbeing as a result of the coronavirus from April to May 2020. Find more insights on the stress supplements market here.