21st of September 2023

5 best marketing practices in 2023

We prepared a collection of the best 2023 marketing campaigns from our clients, our clinical trial recruitment, and various OTC consumer healthcare brands.

Many of PharmaLinea’s products have been launched by companies that are experts in B2C marketing. We collected some of their insights on their successful go-to-market strategies, promotional tools, advertising campaigns, positioning tactics, and lessons learned. We also analyzed some of the awarded external marketing campaigns from OTC consumer healthcare brands that can, in our view, be applied to supplement products in a similar way.

Find out more about some of the most successful positioning strategies and marketing activities in the presentation.

Download the presentation to discover:

"*" indicates required fields

  • marketing practices that allowed our clients to achieve a 255% increase in ordered units
  • our clinical trial recruitment campaign which resulted in 1200 applicants
  • awarded campaigns from OTC CHC brands

explore further.

6 best marketing campaigns in 2024

We prepared a collection of best marketing practices from our clients’ campaigns and other nutraceutical brands.

Clinical trial: >Your< Iron Syrup

Our iron product was proven to help iron-deficient children avoid anemia. The clinical trial’s results were presented in a webinar.

"*" indicates required fields

"*" indicates required fields

PharmaLinea © 2025