news & insights.

59% of consumers globally suffer from stress and FMCG Gurus observed a 19% increase in consumers concerned about their mental wellbeing as a result of the coronavirus from April to May 2020. Find more insights on the stress supplements market here.

Agile nutraceutical brands will be able to overcome the pandemic and economic crisis and even utilize it to shift market shares. In this digital workshop, expert panelists advise you on adapting strategy of product launches, positioning, marketing tools, and sales channels.

The official launch of the new generation of PharmaLinea products was a digital event and it also reviewed new product launch strategy in times of economic crisis.

We are very excited to announce our participation at Vitafoods Digital Week! While this May might not be the way we are used to, the Vitafoods team has been quick to adapt and provide the industry with a platform to connect, educate and showcase the most recent innovations.

It is a fact that the demand for immunity supplements is skyrocketing. But how do you address it quickly enough and differentiate from the current flood of "silver bullet" solutions? More importantly, how do you avoid damaging your brand image and succeed for longer than just a couple of months?

One of our most successful product lines is expanding by no less than 4 new product launches, including one new product form. We prepared an overview of the new developments, the entire line, the latest market insights and how our partners have succeeded with our iron products on their markets worldwide.