Our client, a medium-sized food supplement company from a country in Southeast Asia, launched >Your< K2+D3 Drops in 2019. The markets for vitamin D3 and calcium in their country were developed, however, liquid products were rare and there were few combinations with vitamin K2. Due to the product’s success in the market, they decided to expand the line in 2022 with a new launch, >Your< K2+D3+Ca Syrup.
5th of November 2024
Case study: >Your< K2+D3+Ca Line
An analysis of how our client launched our bone health products in a Southeast Asian market and achieved a sell-out of over 3 million units by promotion through doctor influencers.
the case study.
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- tailored the key campaign messages to address an audience of millenial parents
- cooperated with "online doctors" to reach their target audience
- achieved a no. 1 position in the 3rd year post-launch and a 30% market share
key results.
- >Your< K2+D3 Drops became no. 1 in the market in the 3rd year post-launch and in 2022 a line extension (>Your< K2+D3+Ca Syrup) was launched
- in 2023, our client held a 30% market share
- over 3 million units were sold in 2023
explore further.
>Your< K2+D3+Ca Line
Lifelong support for healthy bones, available in user-friendly formats. Vitamins K2 and D3, together with calcium benefit the formation of strong bones and reduce the risk of fractions.
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