There was an enormous spike in immunity supplements growth in 2020 due to the pandemic and the fear was that the market would recede to a lower value, and that consumers that were gained during the pandemic would be lost. It’s true that some of the growth in 2022 was driven by increased prices but still, this did not happen. The market is large, but crowded. This is why differentiation is needed.
We discussed the topic of designing a finished product that stands out in the immune health supplements category at Nutriform Business Days 2023. Below, you can access the presentation from the event to learn more.
