Watch on demand on
21st of November 2022
Food supplement market trends for 2023
PharmaLinea partnered with IQVIA to deliver a webinar on nutraceutical product market trends for 2023. The webinar is now available on demand.
Watch this webinar to discover:
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- how the nutraceutical market is developing in comparison with OTC
- which are the trending indications, product formats, demographics, and ingredients
- how to differentiate your brand in 2023




Concentrating on the nutraceutical market, in the webinar, we take a look at what categories are growing globally and deep dive into certain regions.
With the spotlight on retail vs. e-commerce, we talk about the performance of various sales channels. The influences on consumers’ purchasing decisions regarding nutraceutical products are also included in our discussion.
The webinar’s main focus is the trending indications, demographic groups, product forms, and ingredients. We debate how brands are responding to these trends with specific recent product launches, adding tips for market differentiation in 2023.
Also including predictions by industry experts from consultancy companies, brand owner companies, and market intelligence agencies, this webinar is devoted mostly to making sense of current and predicting future trends through qualitative information rather than only plainly presenting past data.
explore further.
Nutraceutical market trends for 2024
PharmaLinea has once again partnered with IQVIA to deliver a webinar on nutraceutical product market trends for 2024.
5 best marketing practices in 2023
We prepared a collection of the best marketing campaigns from our clients, our clinical trial recruitment, and various OTC consumer healthcare brands.
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