Register for this webinar to discover:
- what are the mechanisms and ingredients behind our new product launches
- what is the market need for liposomal micronutrients
- how to address the growing market opportunities in this segment
9th of April 2025
New liposomal product launch
PharmaLinea is introducing new innovations in liposomal micronutrients. Register for our upcoming webinar below to learn more.
Watch this webinar to discover:
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- what are the mechanisms and ingredients behind our new product launches
- what is the market need for liposomal micronutrients
- how to address the growing market opportunities in this segment
new product lines.
Our new product launches consist of:
- a new liposomal magnesium product: >Your< Lipo-Mag Orosticks
- a new liposomal vitamin C product: >Your< Lipo-C Orosticks
Both products come in a tasty orodispersible powder format and are based on PharmaLinea’s proprietary, branded liposomal ingredients, QlipoMg™ and QlipoC™. This provides brands who launch our new innovations with an opportunity for unique positioning and an even better differentiation in their market.
why launch a magnesium product now?
Since the #sleepygirlmocktail (a drink designed to help you sleep with magnesium powder as a key functional ingredient) trend exploded on social media in 2024, magnesium has become a trending ingredient for new food supplement launches and products based on magnesium have seen high commercial success. There is a clear opportunity to address this growing segment.
However, a common challenge with magnesium supplements is poor bioavailability and unwanted side effects, such as diarrhea. >Your< Lipo-Mag Orosticks use liposomal delivery technology to enhance magnesium absorption. Additionally, the technology may also help prevent the issue of ingredients interacting with the digestive system. As a result, our new private label supplement may allow the consumers to achieve their desired health goals faster and worry-free.
an opportunity to stand out.
Vitamin C is popular and well-established in nutraceutical products. Although the market has grown in the recent years, the share of new product launches in the segment is relatively high. To succeed in a crowded market, brands need to provide new product offerings that stand out.
>Your< Lipo-C orosticks are based on liposomal delivery technology, which represents a growing premium segment and provides an opportunity for market differentiation. Additionally, few liposomal vitamin C or magnesium products are available in direct stick format, making our new product launches a compelling alternative to conventional options.
explore further.
Nutraceutical market trends for 2025
PharmaLinea partnered with Euromonitor to deliver a webinar on nutraceutical product market trends for 2025. The webinar is now available on demand.
Vitamin opportunities in nutraceuticals
How is the vitamin supplements market developing in terms of ingredients, how can brands stand out, and what are the possible future challenges?
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