Looking to stand out in the sleep market? PharmaLinea has revealed a new product for improved sleep quality – >Your< Good Night Acute Sticks. If you missed the launch, you can now watch it on demand and discover more about the product.
New sleep product launch
30th August 2024
Watch on demand on
>Your< Good Night Acute Sticks are based on a unique ingredient with 9 clinical trials showing results such as 73% higher sleep efficiency and supported by melatonin for an immediate effect on acute sleep latency issues. The product line also offers melatonin-free options for children and adults, in various user-friendly delivery forms. 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why launch a sleep product now?
Consumer interest in sleep supplements keeps growing. Stress & sleep has been the fastest-growing supplement category for the past 3 years. Even so, the current market offer does not provide satisfactory solutions to sleeping problems.
Due to education and wearable technology, consumers are starting to recognize the value of sleep quality. Leading brands are communicating sleep quality parameters in recent launches. Most formulations, however, are very repetitive and fail to address sleep quality holistically. They are based on commodity herbals and rarely offer any added value.
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Sleep is much more than falling asleep quickly. The time to enter the market with an added-value formulation, supporting several sleep quality parameters, is perfect.
virtual launch agenda.
Maja Orešnik (Science & Research Director at PharmaLinea):
- scientific background and mechanisms of our new product
- ingredient details
Matevž Ambrožič (Marketing & PR Director at PharmaLinea):
- market data on sleep supplements
- competitive landscape
- positioning of our new product launch
find more
trends webinar.
PharmaLinea has once again partnered with IQVIA to deliver a webinar on nutraceutical product market trends for 2024.
>your< iron syrup
PharmaLinea has once again partnered with IQVIA to
deliver a webinar on nutraceutical product market trends
for 2024.
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