Industry News Roundup

research.

Verisol Collagen Improves Skin Hydration, Elasticity, and Wrinkle Reduction
A clinical trial on Gelita’s Verisol collagen peptides showed significant improvements in skin hydration (after 4 weeks), elasticity, and wrinkle reduction (after 8 weeks) in women aged 35–55.

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Sabeet Beetroot Extract Supports Heart Health in Postmenopausal Women
Sabinsa’s Sabeet, a nitrate-rich beetroot extract, reduced carotid artery stiffness by boosting nitric oxide levels, improving cardiovascular health in postmenopausal women without affecting blood pressure.

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Synbiotic + Hypnotherapy Combo Eases GI and Mood Symptoms in Autistic Children
A clinical trial using dsm-firmenich’s biotics and gut-focused hypnotherapy showed benefits for gastrointestinal symptoms and emotional wellbeing in children with autism spectrum disorder.

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Peatonide Supplement May Cut Migraine Frequency and Duration
Peatonide, a combination of palmitoylethanolamide (PEA) and melatonin, significantly reduced the frequency, severity, and duration of migraine episodes over three months.

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Ashwagandha and Shatavari Relieve Menopause Symptoms and Inflammation
A clinical study on Kerry’s Sensoril ashwagandha and a shatavari extract showed improvements in menopause-related quality of life, bone metabolism, vascular function, and reductions in inflammation, with ashwagandha outperforming shatavari.

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new launches.

dsm-firmenich to Debut Healthy Longevity Platform at Vitafoods
At Vitafoods Europe 2025, dsm-firmenich will unveil its new supplement innovation platform, Healthy Longevity, with a focus on gut health and cellular senescence as part of broader healthy ageing strategies.

Dose & Co Launches Beauty-from-Within Supplement Range
New Zealand brand Dose & Co introduced Beauty is Cellular, a new ingestible cosmetics range for skin, hair, and aging. The trio features clinically backed ingredients like SkinAx2, astaxanthin, AnaGain, and coenzyme Q10.

Muhdo Unveils AI-Driven Epigenetic Supplement Line
Epigenetics brand Muhdo launched Muhdohub, a precision supplement range formulated from data on 70,000 individuals. The flagship product Timeless features 45 nutrients targeting methylation and glutathione pathways for cellular health.

Tranont Launches Women’s Health-Focused Supplements
Global wellness company Tranont introduced a new line of women’s supplements for energy, focus, and muscle strength. Products include Tranont For Her (menopause support), Clear & Clear+ (protein), and Creatine (cognition).

Kenvue Expands Tylenol with Joint and Muscle Health SKUs
Kenvue has launched two new supplement extensions to its Tylenol brand, formulated with TamaFlex for joint and muscle support, claiming relief benefits within five days.

Muscle & joint product Muscle, joint & stress product

Indena Introduces Cronilief™ for Pain Support
Indena launched Cronilief™, a PEA-based nutraceutical ingredient optimized with Phytosome® technology to support pain relief and neuroprotection.

Giellepi Launches WELLPEA™ for Natural Pain Relief
WELLPEA™, a new ingredient by Giellepi, combines PEA with Acmella oleracea extract for dual-action relief from everyday and nerve-related discomfort.

Aker BioMarine Debuts Revervia, a High-Potency Algae DHA Ingredient
Aker BioMarine introduced Revervia, a novel algae-based DHA oil containing 40–60% DHA — the highest natural DHA concentration in its category.

Epax Launches First Commercial Very Long Chain Omega-3
Epax launched Evolve 05, the first very long chain PUFA available commercially, supporting healthy aging with benefits for eye, skin, and reproductive health.

Evom Targets Male Wellness with New Supplement Range
Evom introduced three supplements developed from survey data on male health priorities: Stress Killer (mood), Booster(fatigue), and Cardiovascular Equilibre.

The Vitamin Shoppe Launches GLP-1 Support Line
To support users of GLP-1 weight-loss medications, The Vitamin Shoppe added GLP-1-focused nutritional supplements to its Whole Health Rx platform.

Thorne Launches Sports Performance Range with Tennis Pro Ben Shelton
Thorne unveiled a new on-the-go sports performance line, including Daily Electrolytes, supported by a campaign with professional tennis player Ben Shelton.

Gnosis by Lesaffre Rebrands Mythocondro as MyCondro™
Gnosis rebranded its vegan chondroitin sulfate supplement Mythocondro® to MyCondro™, aiming for better consumer recognition and positioning in the joint health space.

HydroCurc Receives New Patent for Cognitive Benefits
Gencor and Pharmako Biotechnologies secured a patent for HydroCurc, highlighting its benefits in cognitive performance and BDNF elevation.

Nestlé Develops Whey Protein Microgels for GLP-1 and Weight Control
Nestlé introduced protein microgels to manage appetite and blood sugar. A new product, Boost Pre-Meal Hunger Support, uses this patented tech in a pre-meal shot format.

Kensing Launches Sun E, a Sustainable Plant-Based Vitamin E
Kensing introduced Sun E, a clean-label vitamin E derived from upcycled sunflower oil. It offers 2–5x higher bioavailability than synthetic versions and is Non-GMO Project Verified.

Cymbiotika Introduces First Liquid Colostrum Supplement
Cymbiotika launched Liquid Colostrum, the first ready-to-consume, bioavailable colostrum supplement to support gut, immune, and skin health.

partnerships, M&A.

Eleat Acquires Bimuno Supplement Portfolio from Clasado
High-protein breakfast brand Eleat has acquired Clasado’s Bimuno consumer supplement range, including finished products, customers, and UK license rights to the GOS-based formulation. Clasado will now focus on B2B supply of its Bimuno GOS prebiotic ingredient.

Private Equity Firms to Acquire The Vitamin Shoppe
Kingswood Capital Management and Performance Investment Partners have announced plans to acquire The Vitamin Shoppe from Franchise Group through a definitive agreement.

marketing campaigns.

Lallemand Launches Innov’Biome Challenge for Microbiome Innovation
Lallemand Health Solutions has opened submissions for Innov’Biome, its first open innovation challenge focused on advancing microbiome-based health solutions. The initiative invites entries from start-ups, research labs, and academic institutions in the areas of probiotics, postbiotics, next-gen strains, and new applications.

Enterogermina Launches ‘Anti-Murphy’s Law’ Campaign on Gut Health
Opella’s Enterogermina brand debuted a playful science-meets-health campaign featuring “The Anti-Murphy’s Law Toast.” Developed with physicist Robert Matthews and Michelin-star chef Nuño García, the campaign combines physics, food safety, and microbiota education to highlight gut health risks tied to the five-second rule.

Centrum Recharge Campaign Targets Daily Energy Slumps in India
Haleon introduced Centrum Recharge, a vitamin- and mineral-enriched drink mix now available across Indian retail and online channels. The orange-flavored sachets support energy and immune health, with a national campaign fronted by actress Anushka Sharma.

other market data.

Nearly 40% of Adults Report Difficulty Swallowing Supplements
A study published in the British Journal of Clinical Pharmacology found that 39% of adults struggle to swallow tablets or capsules, with dosage forms larger than 21.5 mm cited as particularly problematic. Over half of the 152 participants had experienced swallowing difficulties at some point in their lives.

regulatory.

Kardashian-Backed Brand Lemme Faces Lawsuit Over GLP-1 Supplement Claims
Lemme Inc., co-founded by Kourtney Kardashian Barker, is facing a proposed class action lawsuit alleging misleading marketing of its GLP-1 supplement. The product was promoted as mimicking the effects of prescription weight-loss drugs like Wegovy and Mounjaro, despite containing only citrus extracts.

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PharmaLinea's story and industry evolution podcast with chairman and founder Blaž Gorjup

PharmaLinea’s story, industry evolution, and sailing (halfway) around the world

We discussed the story of PharmaLinea, the key factors for the company’s success, and how the nutraceutical industry has evolved in these past years with Blaž Gorjup, PharmaLinea’s Chairman & Founder.

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Nutraceutical market trends for 2025

PharmaLinea has partnered with Euromonitor to deliver a webinar on nutraceutical products market trends for 2025. The webinar is now available on demand.

watch

Nutraceutical market trends for 2025 webinar PharmaLinea IQVIA

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WHY OUR PRODUCTS

WHY OUR SERVICE

By Indication

By Demography

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The contents of this website do not provide medical advice, diagnosis, or treatment, and the information included on the website is offered for informational purposes only. As a result, you should never use the information you obtain on the website for diagnosis or treatment of any health problem or in place of any medication or other treatment prescribed by a physician or other healthcare provider.
Please consult with your physician or other healthcare provider if you have health-related questions before using any of products or relying on any information you obtain on the website. You should discuss any medications or nutritional supplements you are using with a healthcare provider before using any new medications or supplements. These statements have not been evaluated by any local Food and Drug Administration. Products are not intended to diagnose, treat, cure or prevent any disease.

Industry News Roundup – April 2025

research.

new launches.

partnerships, M&A.

marketing campaigns.

other market data.

regulatory.

explore further.

PharmaLinea’s story, industry evolution, and sailing (halfway) around the world

Nutraceutical market trends for 2025

reach out.