9th of January 2025

Industry News Roundup – December 2024

Each month we prepare a curated selection of only the most relevant news, new clinical studies, and new product launches in the nutraceutical industry.

research.

Sleeproot™ Boosts Sleep Quality from Day One
OmniActive’s Sleeproot™, a low-dose valerian extract, increases sleep duration and reduces time to fall asleep on the first day of use. The melatonin-free formula supports sleep quality, providing a natural solution for restful sleep.

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Landkind Pure Salidroside Enhances Exercise and Mood
Gnosis by Lesaffre’s Landkind Pure Salidroside improves oxygen uptake during exercise and stabilizes mood, according to a 16-day study. The fermented bioactive supports performance and recovery in healthy, active individuals.

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PharmExtracta’s Lemon Balm Improves Sleep Quality
Meloff, PharmExtracta’s lemon balm extract, enhances sleep quality and duration in a recent placebo-controlled study. Participants reported improved insomnia severity, monitored using wearable devices and validated scales.

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Ashwagandha Boosts Cognition and Energy
KSM-66, an ashwagandha root extract, improved memory, mood, and energy in adults with cognitive challenges in an 8-week study. Results showed enhanced executive functioning and reduced fatigue compared to placebo.

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Study Highlights Need for Stronger Osteoarthritis Medications for Women
A new study by the Hospital for Special Surgery and Rockefeller University suggests that women with knee osteoarthritis (OA) may require stronger medications. The study, involving 135 patients, found that women experienced higher levels of pain and inflammation compared to men, with increased markers of inflammation, more widespread cartilage loss, and higher tissue inflammation. Genetic patterns were identified in women that contributed to more severe synovial tissue inflammation, highlighting a potential need for more tailored treatments.

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Study Questions Prenatal Supplement Quality
A University of Colorado study found many prenatal vitamins lack key nutrients like choline and iodine, while some contain toxic heavy metals. Researchers call for better regulation to ensure the safety and efficacy of pregnant individuals.

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Over 50% of Global Population Folate Inadequate: Study
A new study in The Lancet Global Health reveals that more than half of the world’s population has insufficient folate intake, with women disproportionately affected. Researchers from Harvard T.H. Chan School of Public Health emphasize the need for mandatory food fortification to address global micronutrient deficiencies, including folate, vitamin C, and calcium.

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new launches.

Kelker Pharma Launches Nutrilinq Genesis for GLP-1 Users
Kelker Pharma introduces Nutrilinq Genesis, a science-backed nutritional system designed to address side effects of GLP-1 receptor agonist treatments, including “Ozempic face.” Featuring three capsules and two powders daily, the formula supports muscle vitality, bone health, and cognitive performance with key ingredients like TriBsyn.

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dsm-firmenich Debuts life’sDHA B54-0100 Omega-3 Ingredient
dsm-firmenich expands its omega-3 portfolio with life’sDHA B54-0100, an algal ingredient providing 620mg of EPA and DHA. This smaller, cost-effective format offers enhanced delivery for nutraceutical applications.

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Arjuna Natural Unveils Somin-On for Cognitive Health
Arjuna Natural launches Somin-On, a branded ashwagandha extract standardized with Sominone to enhance cognition. The ingredient supports memory, attention, learning, and information retention, positioning it as a cutting-edge solution for cognitive performance.

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partnerships, M&A.

Haleon and Peking University Collaborate on Pain Research
Haleon and Peking University Health Science Centre have launched a joint pain science laboratory to advance research on pain’s impact on physical and mental health. The partnership will also focus on academic-industry projects and public health education to improve pain management solutions.

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Dexcom and Oura Partner to Enhance Metabolic Health Insights
Dexcom integrates glucose biosensing data with Oura Ring’s metrics on sleep, stress, heart health, and activity for a holistic view of metabolic health. The collaboration includes personalized insights on lifestyle impacts and a $75M Dexcom investment in Oura’s Series D funding, valuing Oura at over $5B.

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incentives.

Nestlé Launches Women’s Health Challenge for Start-Ups
Nestlé’s R&D Accelerator Women’s Health Challenge 2025 invites start-ups to develop nutrition-based solutions for women’s health needs, including reproductive health, hormonal changes, and wellbeing during menopause. Winners will receive mentorship, technical support, and potential collaboration with Nestlé’s R&D Accelerators to refine and scale their innovations.

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technology.

Suannutra to Launch Digital Supplement Formulation Tool, SuanBlend
Suannutra is set to introduce SuanBlend, a digital platform for creating custom dietary supplement formulations with science-backed ingredients from Suannutra and Gonmisol. Launching in early 2025, the tool will empower users to target specific health areas such as cognition, beauty, and gut health with customizable blends.

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Bayer to Acquire IBS Management App Cara Care
Bayer will acquire HiDoc Technologies in Spring 2025 to commercialize Cara Care, a digital health app for IBS patients. Combining dietary, pharmacological, and psychological therapies, Cara Care offers personalized symptom management and aims to improve patient quality of life.

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Withings Secures Government Backing for Project DEEP
Withings’ Project DEEP, supported by €20.7M from France’s 2030 initiative, aims to advance early detection and prevention of cardiometabolic diseases. Over the next five years, the project will enhance Withings’ connected medical devices, including smart scales, blood pressure monitors, and sleep analyzers, with cutting-edge AI.

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other market data.

Consumers Demand AI Transparency in Food and Drink
A survey by Ingredient Communications found that 83% of UK and US consumers want companies to disclose AI usage in food production. Additionally, 64% believe AI-made products aren’t “natural,” and 78% support government regulation of AI in food manufacturing. Nearly half (44%) perceive AI-designed products as less safe.

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Euromonitor Predicts 2025 Health & Wellness Trends
Euromonitor forecasts “Healthspan Plans” as a major 2025 trend, with global vitamins and supplements sales projected to hit $139.9 billion. Consumer interest in health-tracking apps and devices is growing, especially among Gen Z and Millennials. The report also highlights rising niche trends, including NAD+ supplements and cellular health claims.

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Berberine Sales Surge Amid “Ozempic Age,” But Meal Replacements Dominate
NBJ’s report shows a 99% growth in berberine sales in 2023, yet the ingredient remains just 0.3% of the weight management market. Meal replacements, representing 70% of the market, drive broader growth, which remains steady at around 6.7% for 2024. Interest in GLP-1 drugs like Ozempic has renewed attention to weight management supplements but pales compared to the drugs’ projected $100 billion U.S. sales by 2030.

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Gen Z & Millenials Are Influencing Supplement Industry Through Social Media
In NBJ’s Analyst Intake, Christian Irwin highlights Gen Z’s influence on the supplement industry, with demand driven by social media trends and value-based preferences. Magnesium’s 26% growth in sleep supplements owes much to trends like the “sleepy girl mocktail.” Gen Z’s openness about mental health—only 15% rate theirs as “excellent”—boosts nootropic and adaptogen popularity. Their focus on eco-friendly and plant-based products underscores a generation shaping the market with new adult-job spending power.
Hannah Esper notes the rapid growth of functional mushrooms, fueled by Millennials and Gen Z exploring ancient remedies for sleep and mental health. The category surpassed $450 million in 2024, with innovations in species, delivery formats, and branding. Renewed interest in psilocybin adds intrigue, as it gains traction in healthcare and corporate wellness.
Erika Rommel Craft observes a shift in healthy aging supplements from legacy ingredients like resveratrol to trending ones like ashwagandha and mushrooms. Consumer focus on quality life years drove 40.4% growth since 2019, bringing the market to $900.5 million in 2024, with a $1 billion milestone projected for 2026.

regulatory.

EFSA Rejects Creatine-Cognitive Function Health Claim
The EFSA Panel on Nutrition, Novel Foods, and Food Allergens (NDA) found insufficient evidence to link creatine supplementation with cognitive improvement. While acute effects on working memory were noted at 20 g daily doses, these benefits were not observed with lower or sustained doses, leading to the rejection of the health claim filed by Alzchem Trostberg GmbH.

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explore further.

What trends do experts predict for the nutraceutical market in 2025 and beyond?
Expert predictions for 2025 nutraceutical trends

What trends are experts from companies such as SPINS, FMCG Gurus, Radicle Science, Finzelberg, and others predicting for the food supplement industry in 2025 and beyond?

Nutraceutical market trends for 2025

PharmaLinea has partnered with Euromonitor to deliver a webinar on nutraceutical products market trends for 2025. The webinar is now available on demand.

Nutraceutical market trends for 2025 webinar PharmaLinea IQVIA

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