6th of February 2025

Industry News Roundup – January 2025

Each month we prepare a curated selection of only the most relevant news, new clinical studies, and new product launches in the nutraceutical industry.

research.

FitBiomics Probiotic Enhances Sleep and Gut Health
A new study in Microbiome validates the dual benefits of FitBiomics’ Lactobacillus probiotic, Nella, for gut health and sleep quality. Participants reported a 69% improvement in sleep quality, a 31% boost in energy levels, and a 37% increase in bowel regularity. The study is the first to establish a direct link between probiotic supplementation and improved sleep outcomes.

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Qualia NAD+ Supplement Increases NAD+ Levels by 67%
Qualia Life Sciences’ latest clinical research demonstrates that its NAD+ supplement significantly elevates serum NAD+ levels, surpassing previous studies on similar formulations. Containing 14 bioactive ingredients, including ChromaDex’s Nicotinamide Riboside, Niagen®, Aquamin® MG by Marigot, and Coffeeberry®, the product is designed to enhance cellular longevity and mitochondrial function.

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SULFODYNE Broccoli Seed Extract Shows Antiviral Potential
Preclinical studies confirm that Ingood by Olga’s SULFODYNE®—a stabilized broccoli seed extract—exerts antiviral effects against SARS-CoV-2. Findings highlight its ability to modulate the Nrf2 pathway and support immune function, reinforcing its potential in viral symptom management.

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Hy-Folic Demonstrates Superior Bioavailability Over Folic Acid
A clinical study confirms that Hy-Folic, formulated with Quatrefolic® by Gnosis by Lesaffre, offers twice the bioavailability of folic acid. Unlike standard folic acid, Quatrefolic® provides the active folate form (5-MTHF), bypassing conversion challenges faced by individuals with MTHFR polymorphisms. Gnosis by Lesaffre highlights its potential as a more efficient folate solution.

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Enfinity Paraxanthine Outperforms Caffeine in Cognitive Function
A new Experimental Brain Research study shows that Enfinity, a patent-pending form of paraxanthine from TSI Group, enhances memory and neuroplasticity more effectively than caffeine. Findings suggest caffeine’s cognitive benefits may depend on its conversion to paraxanthine, which accounts for 70% of its metabolism.

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Proprietary Ashwagandha Shown to Reduce Stress and Anxiety Levels
Arjuna Natural announced results from a study on its proprietary ashwagandha root and leaf extract, Shoden®. Results included:

  • Shoden® groups showed significant reductions in anxiety levels (59%) compared to the placebo group, as measured by the Hamilton Anxiety Rating Scale (HAMA)
  • Morning blood cortisol levels were lowered by 66% and 67% in both Shoden® groups compared to the placebo group only exhibited a 2.2% change in cortisol
  • Testosterone levels also increased significantly in men using Shoden®

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TurmiPure Gold™ Curcuminoids Show High Absorption Across Formats
A clinical study confirms that curcuminoids from Givaudan’s TurmiPure Gold™ are absorbed at similar or higher levels across multiple supplement formats, including capsules, fruit nectar, nutrition bars, oat milk, gummies, and probiotic drinks. The findings highlight its versatility for functional food applications.

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Bonolive Olive Leaf Extract Supports Postmenopausal Health
A clinical study by Solabia Nutrition shows that Bonolive, a proprietary olive leaf extract, significantly improves menopause-related quality of life. After six weeks, participants reported enhanced MENQoL scores, lower triglyceride levels, and increased bone mineral density compared to placebo.

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Probiotic Strain May Reduce Cold Symptoms
A randomized controlled trial in Nutrients suggests that daily supplementation with Lactobacillus helveticus GCL1815 enhances immune cell activity and lowers the incidence of cold symptoms. The eight-week study in 200 adults adds to existing evidence on probiotic support for immune health.

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Multi-strain Probiotic Shows Promise for Women with PCOS
Probiotic supplementation may support hormonal regulation and weight management in women with polycystic ovary syndrome (PCOS), new research on SanProbi’s probiotic Barrier capsules suggests.

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Vitamins K2 and D3 May Improve Long COVID Symptoms
A Nutrients study suggests that a daily combination of vitamin D3 and K2 (MK-7) may reduce inflammation, improve gut permeability, and mitigate symptoms of long COVID. Participants receiving 2000 IU of D3 and 240 µg of K2-MK7 over 24 weeks showed promising results, highlighting its potential for broader therapeutic use.

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Futura WSD4000 Shows Positive Results in Female Sexual Health Study
Futura Medical reports successful outcomes from a home-use study on WSD4000, a topical treatment for female sexual dysfunction. In a four-week trial with 67 women, participants experienced improved vaginal lubrication, genital sensation, and overall sexual satisfaction. Based on these results, Futura plans an early feasibility study in H1 2025 to refine the product and expand its target population.

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Lipidrive Lowers LDL Cholesterol in Phase II/III Study
Valbiotis reports positive results from its Phase II/III Heart II study, confirming the efficacy of Lipidrive (formerly Totum-070) in reducing LDL cholesterol. Involving 180 participants with mild-to-moderate hypercholesterolemia, the study showed significant cholesterol-lowering effects after three months of 5g daily supplementation. With over 300 patients included in clinical trials, Lipidrive’s efficacy and safety profile are now well established.

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new launches.

M&S Enters Functional Food Market with Brain Food And YAY! Mushrooms
UK retailer M&S has launched a brain health-focused functional food range, featuring mushroom-infused beverages and nutrient-rich foods. The 13-product lineup, available in stores and via Ocado, addresses key nutrient deficiencies with omega-3, vitamin B12, folate, iron, iodine, and zinc. The YAY! Mushrooms range includes lion’s mane and reishi shots, as well as antioxidant-rich smoothies.

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ProstaVive Launches Men’s Health Supplement for Prostate Support
ProstaVive introduces a daily men’s wellness supplement targeting urinary flow issues linked to circulatory stagnation and toxin buildup in the prostate. Using traditional herbal medicine, the formula addresses both symptoms and underlying causes, including hormonal imbalances and poor circulation. Unlike short-term treatments, ProstaVive supports long-term prostate health by promoting the body’s natural processes.

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Blue Toad Botanicals Debuts You’ve Got Some NERVE™ Functional Mushroom Capsules
Blue Toad Botanicals has launched You’ve Got Some NERVE™, a functional mushroom and botanical supplement designed to support mood and sleep. Featuring Vanizem™ Aframomum melegueta, the formulation includes a blend of neuro-supportive ingredients like NeuroAEA™, Feverfew, Passion Flower, Skullcap, and Acetyl-L-Carnitine. Available online from January 2025, the product offers a comprehensive approach to cognitive and emotional well-being.

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The Vitamin Shoppe Launches Precision-Release Creatine for Enhanced Absorption
The Vitamin Shoppe, in collaboration with Specnova, introduces BodyTech Elite Creatine Beadlets, the first supplement utilizing NovaQSpheres™ delivery technology. This precision-controlled release system ensures gradual creatine absorption, enhancing efficacy compared to conventional single-dose methods. The innovation aims to optimize performance and muscle recovery.

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Nexira Launches Natural GLP-1 Collection for Weight Management
Nexira introduces its GLP-1 Collection, a range of botanical-based weight management solutions designed as a natural alternative to conventional treatments. The highlight of the launch is Carolean, a patent-pending ingredient that promotes natural GLP-1 secretion to support appetite control.

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Stratum Nutrition Launches Ovolux Upcycled Eggshell Collagen for Skin and Hair Health
Stratum Nutrition introduces Ovolux, an upcycled eggshell membrane collagen designed for the beauty-from-within market. Clinical research confirms significant improvements in skin elasticity, firmness, and viscoelasticity. Sourced from USDA-approved ingredients, Ovolux also supports hair strength, texture, and hydration, offering a natural solution for skin and hair health.

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Elcella Develops Appetite-Suppressing Nutraceutical for Weight Loss
Researchers at Queen Mary University of London have created what they claim is the world’s first appetite-suppressing nutraceutical, formulated with flaxseed oil, coconut oil, and MCT oil. The capsule stimulates the release of PYY and GLP-1 hormones, reducing appetite and calorie intake. Backed by three clinical trials, the low-cost product is set for a 2025 consumer launch via e-commerce, with potential applications for Type 2 diabetes management.

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partnerships, M&A.

Louis Dreyfus Company Acquires BASF’s Health Ingredients Business
Louis Dreyfus Company has agreed to acquire BASF’s Food and Health Performance Ingredients division, including a production site and R&D center in Germany. The deal includes plant sterol esters, CLA, omega-3 oils, and food performance ingredients such as emulsifiers and whipping agents. Financial terms remain undisclosed, but the acquisition also covers three BASF application labs outside Germany.

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Novo Holdings Completes Acquisition of Catalent
Novo Holdings has finalized its $16.5 billion acquisition of Catalent, a leading contract development & manufacturing organization (CDMO). As part of the deal, Novo Nordisk will acquire Catalent’s three fill-finish sites in Italy, the USA, and Belgium. Additionally, Catalent has expanded its European clinical supply facility in Germany, strengthening its manufacturing capabilities.

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Usana Expands Distribution with Hiya Acquisition
Usana Health Sciences has acquired a 78.8% controlling stake in Hiya Health Products, a direct-to-consumer children’s health brand, for $205 million. Hiya reported $103 million in sales and over 200,000 customers in the past year. The deal supports Usana’s expansion into new distribution channels while maintaining its core direct sales model. Hiya’s co-founders Darren Litt and Adam Gillman will continue leading the brand.

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Tesco Expands In-Store Healthcare Services with New Pilot
Tesco has launched its first dedicated health zone in a London-area store, offering virtual GP appointments, weight management support, and menopause consultations. The pilot, in partnership with Bupa, Stella, and Our Future Health, integrates healthcare, pharmacy, and wellness services within the supermarket. Additional stores will follow in 2025, with potential for nationwide rollout if successful. Free services include oral hygiene advice (Haleon) and pregnancy nutrition support (Aptaclub).

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marketing campaigns.

Vick SonoZzz Campaign Targets Screen Use at Bedtime
P&G’s latest Vick SonoZzz campaign addresses the impact of screen exposure on melatonin production, a key factor in sleep quality. The campaign highlights research showing widespread nighttime screen use among Brazilian adults. As part of the initiative, new Vick-branded blackout stickers are included in product packaging to help block LED lights from TVs and devices, promoting better sleep.

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technology.

Noom Enhances GLP-1 Companion App to Optimize Weight Management
Noom has upgraded its GLP-1 Companion service to better support users of GLP-1 weight loss medications, addressing side effects like nutritional gaps and muscle loss. The update aligns with US FDA draft guidance and prepares for the upcoming Prescription Drug Use-Related Software (PDURS) Model, which will enable pharmaceutical companies to integrate companion software with GLP-1 therapies for improved patient outcomes.

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Personalized Health Rx Launches Telehealth Platform for GLP-1 Weight Management
Personalized Health Rx has introduced a direct-to-consumer telehealth platform that integrates FDA-approved GLP-1 medications, customized nutritional support, and board-certified doctor guidance. The service offers secure telehealth consultations for screening, prescriptions, and follow-ups, while Persona Nutrition provides one-on-one nutrition counseling to optimize metabolic health and weight management.

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Biohm Technologies Adds AI-Powered Longevity Analysis to Gut Test Kit
Biohm Technologies has launched the Longevity Gut Report, an AI-driven enhancement to its microbiome test kit. Using bioinformatics and machine learning, the tool analyzes 10 million+ data points to identify key bacterial and fungal taxa linked to aging. This innovation provides deeper insights into how gut health influences longevity, advancing personalized health solutions.

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10X Health Unveils Precision Genetic Test for Personalized Nutrition
10X Health has launched the world’s first patented precision genetic test, delivering 99.97% accuracy in analyzing biological and nutritional data. Developed by biotechnologist Daniel Wallerstorfer, Ph.D., the system utilizes AI to assess 20 million genetic variations, generating a 400+ page report with insights on nutrition, weight management, and lifestyle factors.

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Eli Health Debuts a Digital Hormone Analyzer
Eli Health debuts Hormometer, a digital hormone analyzer, at CES 2025, winning Best of Innovation in Digital Health. The first at-home saliva-based hormone test, it provides real-time and lifelong health insights within 20 minutes via the Eli app. Initial offerings include the Eli Cortisol Test, the world’s first instant stress hormone test, and the Eli Progesterone Test for reproductive health. Launching in the USA and Canada in January 2025, subscription plans start at $8 per test.

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other market data.

Global Sleep Aid Supplement Market Projected to Hit $11.8 Billion by 2034
A report by Allied Market Research forecasts the sleep aid supplement market to grow at a 5.1% CAGR, reaching $11.8 billion by 2034. Rising stress levels, irregular sleep patterns, and increased sleep hygiene awareness are key drivers of demand, fueling long-term industry expansion.

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Study Finds Instagram Influencers Unreliable for Supplement Information
A recent investigation reveals that German Instagram influencers frequently promote misleading dietary supplement information, prioritizing wellness trends over public health guidelines. Analyzing 105 supplements from 78 posts, researchers found that many exceeded EFSA’s tolerable upper intake levels (UL), posing potential health risks. Additionally, warnings on adverse effects, drug interactions, and contraindications were often missing, highlighting a lack of regulatory compliance in influencer marketing.

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French Market Sell-Out Data 2024
December 2024 Overview:
Overall Growth: +2%, reflecting a relatively stagnant market due to a delayed flu season.
Segment Performance:

  • Digestive health: -2%
  • Vitality: -5%
  • ENT: +4%
  • Sleep and relaxation: Continued growth
  • Hydration: +160,000 units sold in December, showing seasonality beyond summer
  • Women’s health: +19% (pregnancy supplements: +10%)
  • Nutricosmetics: +23%, reflecting growing interest in beauty-from-within products

2024 Retrospective Highlights:
Top-performing Segments:

  • Vitality: +13%, recovering from prior stagnation, driven by products like Vitamin C and Acerola
  • ENT: +13%, showing a similar recovery trend
  • Hydration: Sales multiplied by 10, reaching 2 million units annually
  • Nutricosmetics: +32%, driven by innovative products with dual claims (e.g., hydration and collagen)
  • Women’s health: +30%, with 2.5 million units sold

Challenged Segments:

  • Digestive health: Slowed to +5% growth (down from double digits)
  • Weight management: Stabilized at -5%
  • Hair care: Declined by -5%
  • Circulatory and sun care: -5% and -8%, respectively, due to a rainy year

Notable Brand Performances:
Strong Performers:

  • Hydratis (hydration) and Lero (marine magnesium): +10% growth
  • Valda (menthol-eucalyptus gummies): +20%
  • Ineldea (Olioseptil for throat care): +12%

Emerging Brands:

  • Pediakid (children’s immunity gummies)
  • Zarbeil (family-focused throat syrup)
  • Pranarôm Oléobiotique and Azéol by Pilège (ENT-focused products)

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Vitamin Deficiency-Related Hospitalizations Surge in the UK
A PA Media analysis reveals a sharp rise in vitamin and mineral deficiency hospitalizations in the UK. Iron deficiency admissions reached 191,927 in 2023-24, up 11% from the previous year and nearly tenfold since 1998-99. Vitamin B deficiency cases rose 15%, while B12 deficiency anemia remained high at 3,490 cases. The data underscores a growing public health concern, with iron, B vitamins, vitamin C, and calcium deficiencies driving increased hospital treatments.

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Soft Chews Gain Popularity as Gummy Sales Decline
SPINS data reveals a 6.1% drop in gummy sales as of September 2024, while soft chews surged 41%, reaching $103.4 million. Key growth areas include immune supplements (+200%), bone health vitamins A, D, and K (+169%), and cognitive health supplements (+78%), signaling a shift in consumer preference toward chewable alternatives.

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JD.com Report Highlights Key Health Consumption Trends In China
A JD.com and HealthInsight report identifies five major health trends shaping China’s 2024 market:
Weight Management Boom – Obesity rates rise, fueling a fourfold increase in weight-loss product searchesand demand for GLP-1 agonists.
Mental Health Awareness – Searches for mental health solutions doubled, reflecting growing concern over depression in China.
Sleep Economy Growth – Sleep aid searches surged 210%, with strong demand for sleep headphones, eye masks, and supplements.
Medical Device Integration – Home health monitoring devices tripled in sales, including smartwatches and glucose meters.
Preventive Health Focus – A shift towards genetic testing and early cancer screening highlights preventive healthcare’s rise.

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Kenvue Report Highlights Hydration Knowledge Gap in Non-Diarrhoeal Illnesses
Kenvue’s Hydration Gap report underscores a lack of awareness among healthcare professionals regarding fluids, electrolytes, and energy (FEE) solutions for non-diarrhoeal illnesses like fevers, respiratory infections, and heat exhaustion. Despite their role in faster recovery, only 3 in 10 doctors recommend FEE treatments. The report advocates for ready-to-drink electrolytes, such as Kenvue’s ORSL range, over plain water, coconut water, or ORS powders for optimal hydration.

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FrieslandCampina Identifies Key Nutritional Trends For 2025
FrieslandCampina Ingredients’ Nutritional Trends 2025 report highlights five major shifts in consumer health priorities:

  • Protein In Every Bite – 71% of consumers prioritize protein intake, up from 59% in 2022, driving demand across food and beverage products.
  • Gut Health Boom – 26.1% of consumers turn to vitamins and supplements for digestive health, recognizing its link to skin, immune, and brain function.
  • Aging Well, At Any Age – Gen Z and Millennials focus on vitality, while Gen X and Boomers prioritize cognitive health.
  • Personalized Wellness – Over 80% of consumers actively manage weight and tailor supplement choices to individual health goals.
  • Sustainability Matters – 94% prefer transparent brands, and 64% seek sustainability claims on packaging.

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regulatory.

Magtein Magnesium L-Threonate Gains EU Novel Food Authorization
AIDP’s Magtein Magnesium L-Threonate has received novel food authorization in the European Union, granting exclusive marketing rights to AIDP and its partner ThreoTech for five years, starting November 7, 2024. This approval enables Magtein’s entry into the EU market, reinforcing its position in the cognitive health supplement sector.

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explore further.

What trends do experts predict for the nutraceutical market in 2025 and beyond?
Expert predictions for 2025 nutraceutical trends

What trends are experts from companies such as SPINS, FMCG Gurus, Radicle Science, Finzelberg, and others predicting for the food supplement industry in 2025 and beyond?

Nutraceutical market trends for 2025

PharmaLinea has partnered with Euromonitor to deliver a webinar on nutraceutical products market trends for 2025. The webinar is now available on demand.

Nutraceutical market trends for 2025 webinar PharmaLinea IQVIA

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