In recent years, many pharma companies have turned to nutraceuticals in search of new revenue opportunities. They are increasingly tapping into the preventative segment by launching their own nutraceutical products and brands. What has led to this convergence and how are leaders utilizing the opportunity?
We have discussed this topic at PharmaSynergy and Nicholas Hall 33rd European CHC Conference in 2023. We have collected our insights in a presentation, which is available below.