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- what indications the leaders are addressing
- which product positionings are popular in 2025
- what ingredients are trending in new product launches




9th of July 2025
How are worldwide leaders, such as GNC, Thorne, or Unilever addressing 2025 nutraceutical trends with their recent product launches?
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Each year, we prepare a collection of products, interesting due to their recency, their formulation, or the company that launched them. This year’s collection includes launch examples from companies such as GNC, IM8, Thorne, Unilever, and others.
With the growth of the industry, Vitafoods Europe is naturally growing as well, which makes it more difficult for the visitors to see it all. To counter that, we collected insights on what were, in our opinion, the higlights: top market trends, new product launches, interesting ingredients, and brand owner insights from our stand.
What trends are experts from companies such as SPINS, FMCG Gurus, Radicle Science, Finzelberg, and others predicting for the food supplement industry in 2025 and beyond?
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