2020 market
data analysis

2020 has been a dynamic year with many different effects influencing the food supplement industry and a lot of interesting market data created. We have prepared a brief overview of data from the most relevant sources.

Key figures at a glance:
  • the global vitamins & dietary supplement (VDS) market will grow 5,1% in 2020
  • in 2025, VDS will reach the market value of OTC
  • in 2020, e-commerce jumped from 18% to 22% of VDS sales
  • immunity support represented 15% of the global VDS marketplace in 2020

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