developing stable pregnancy supplements.

Since Vitafoods Europe 2019, Pharmalinea has been receiving increasing media attention regarding the key topics we were emphasizing at the show. Product stability is finally becoming a major concern in the nutraceuticals industry and we were invited to share our S&R department’s expertise on the matter.

growth & quality.

In the article, our S&R Director Maja Orešnik reveals some of our plans:

  • orodispersible powders in stick packs
  • new product lines targeting stress, oral health and pain
  • extension of our pregnancy product line

2020 is promising to be an exciting year, with the first new launches
coming already in spring.

We accepted to contribute one of the three articles in Vitafoods Insights’ Digital Magazine on Women’s health.

Maja Orešnik, our S&R Director, gave insights on the common obstacles encountered during development of complete and stable pregnancy supplements. Stability of the finished product is essential for its quality, safety and efficacy, and these three parameters are key to consumers, especially for sensitive populations such as pregnant women.

The highest growth for the next 5 years is expected for Thailand and Vietnam, while the more mature market of South Korea is projected to exhibit less growth. However, the latter is already nearly 4 times the size of the UK market.

trial/award/fact.

{Your} Iron Syrup’s efficiency was confirmed in a gold-standard clinical trial encompassing 50 children. Upon administration of our product for 12 months, ferritin levels were icreased by 56% when compared to placebo.

indications, forms & plans.

Klopčič went on to add: “The top-performing categories vary significantly from market to market, but the most common to take top positions are immune system, bone health, cognitive health, beauty and other health areas. The latter is a category where we often find products such as the ones addressing iron deficiency, where we are specialists. Our iron line has been in high demand because iron deficiency is typically more problematic in the region and the available solutions often come with drawbacks such as low absorption and side effects.

With markets evolving faster and faster and consumers in Southeast Asia demanding more and more from their supplement user experience, we are increasingly partnering with companies in the region by providing them with supplements in liquids, sachets, sprays, and other user-friendly product forms. Not to dismiss more traditional, yet still successful capsules and tablets.

We are currently working in Vietnam and South Korea and we are in various stages of registration processes in Indonesia, Malaysia, and the Philippines. We have already seen 100% growth in business from Southeast Asia last year and we project the growth to rise to more than 150% with the launch of more products.”

This year we are expecting results of two clinical trials –
on our immunity and iron supplements.

The trials were designed according to gold standards and with them, we plan to fill the gaps in the two segments by providing our clients with clearly differentiated products and clinically proven efficacy. We are also successfully developing business in the region with solutions addressing sleep and prenatal supplementation.

In our view, the only way to get lasting consumer trust is to provide supplements with benefits one can feel and prove.

reach out.