59% of consumers globally suffer from stress and FMCG Gurus observed a 19% increase in consumers concerned about their mental wellbeing as a result of the coronavirus from April to May 2020. Find more insights on the stress supplements market and the reasons why we launched a new product line in this segment in the presentation below.
In the article, our S&R Director Maja Orešnik reveals some of our plans:
2020 is promising to be an exciting year, with the first new launches
coming already in spring.
{Your} Iron Syrup’s efficiency was confirmed in a gold-standard clinical trial encompassing 50 children. Upon administration of our product for 12 months, ferritin levels were icreased by 56% when compared to placebo.
Klopčič went on to add: “The top-performing categories vary significantly from market to market, but the most common to take top positions are immune system, bone health, cognitive health, beauty and other health areas. The latter is a category where we often find products such as the ones addressing iron deficiency, where we are specialists. Our iron line has been in high demand because iron deficiency is typically more problematic in the region and the available solutions often come with drawbacks such as low absorption and side effects.
With markets evolving faster and faster and consumers in Southeast Asia demanding more and more from their supplement user experience, we are increasingly partnering with companies in the region by providing them with supplements in liquids, sachets, sprays, and other user-friendly product forms. Not to dismiss more traditional, yet still successful capsules and tablets.
We are currently working in Vietnam and South Korea and we are in various stages of registration processes in Indonesia, Malaysia, and the Philippines. We have already seen 100% growth in business from Southeast Asia last year and we project the growth to rise to more than 150% with the launch of more products.”
NutraIngredients recently published an article covering the growing stress supplement market opportunity and PharmaLinea’s newly launched >Your< Stress Line. In the piece, Nikki Hancocks featured interesting market data and comments from our S&R Director Maja Orešnik.
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