Data shows consumer interest, round-tables and headlines are occupying the industry. But are we already able to deliver anything significant, actually personalized?
Business insight: non-marketing-driven companies and R&D departments agree – we are still not at a sufficient level of data interpretation to deliver truly personalized and complete solutions. At the moment the credible opportunity is increasingly accessible and accurate testing for certain micronutrients and accordingly adjusted dosing.
Such collected information can be used to try and foresee the trends of the coming year and prepare new product development accordingly. It can also be used to look back at our year’s launches and asses if we predicted the 2019 trends correctly one year ago. Below is a collection of our 2019 launches. We invite you to have a look and see how we did.