crisis strategy
digital workshop

Do you have an agile nutraceutical brand? And you see the crisis as an opportunity to shift market shares? Then this digital workshop is for you. The event was held live on the 2nd of June but you can view the recording and presentation on demand.

a chance to grow market shares.

The pandemic and consequent economic crisis will affect the food supplement industry, but they can also present opportunities for agile brands. We’ve seen our clients grow during the post-2008 financial crisis, and so we’ve partnered with Nathan Gray (former Senior Editor of NutraIngredients), FMCG Gurus, and Agnitio, to create a digital workshop for brand owners who are ready to adapt. In the workshop, expert panelists advise you on adapting strategy of product launches, positioning, marketing tools, and sales channels.

Key points covered in the workshop:
  • Case studies of adjusted marketing & sales strategies by successful nutraceutical brands
  • Market research on the effects of the pandemic and recession on consumers
  • Benefits of digital medical detailing during the pandemic and beyond
  • Interactive Q&A session with attendees’ business challenges

The highest growth for the next 5 years is expected for Thailand and Vietnam, while the more mature market of South Korea is projected to exhibit less growth. However, the latter is already nearly 4 times the size of the UK market.

indications, forms & plans.

Klopčič went on to add: “The top-performing categories vary significantly from market to market, but the most common to take top positions are immune system, bone health, cognitive health, beauty and other health areas. The latter is a category where we often find products such as the ones addressing iron deficiency, where we are specialists. Our iron line has been in high demand because iron deficiency is typically more problematic in the region and the available solutions often come with drawbacks such as low absorption and side effects.

With markets evolving faster and faster and consumers in Southeast Asia demanding more and more from their supplement user experience, we are increasingly partnering with companies in the region by providing them with supplements in liquids, sachets, sprays, and other user-friendly product forms. Not to dismiss more traditional, yet still successful capsules and tablets.

We are currently working in Vietnam and South Korea and we are in various stages of registration processes in Indonesia, Malaysia, and the Philippines. We have already seen 100% growth in business from Southeast Asia last year and we project the growth to rise to more than 150% with the launch of more products.”

This year we are expecting results of two clinical trials –
on our immunity and iron supplements.

The trials were designed according to gold standards and with them, we plan to fill the gaps in the two segments by providing our clients with clearly differentiated products and clinically proven efficacy. We are also successfully developing business in the region with solutions addressing sleep and prenatal supplementation.

In our view, the only way to get lasting consumer trust is to provide supplements with benefits one can feel and prove.

reach out.