15th of September 2025

Industry News Roundup – August 2025

Each month we prepare a curated selection of only the most relevant news, new clinical studies, and new product launches in the nutraceutical industry.

research.

Preconception Hypoglycemia May Result in Negative Pregnancy Outcomes
A new study suggested that low blood sugar in women before conceiving led to a higher chance of certain adverse pregnancy outcomes. The risks include preterm birth, low birth weight, or birth defects. The study involved data from over 4,7 million Chinese women planning to conceive.

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Salmon Nasal Cartilage Might Reduce Signs of Aging
A study evaluated the effect of Shanghai Huiwen Biotech Co.’s salmon nasal cartilage-derived proteoglycans powder (PG) on skin health. Subjects, taking daily PG supplementation of 20 mg, were reported to show improvements in skin elasticity and hydration, with reduced skin roughness and wrinkles, and decreased melanin content and brown spots.

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Folate Linked to Slower Biological Age
A new study focused on determining associations of epigenetic biomarkers with one-carbon metabolism, a biochemical pathway essential in aging-related physiological processes. The researchers found a link between increased serum folate (promoter of one-carbon metabolism) and lower epigenetic age deviation. In contrast, higher levels of homocysteine (an indicator of one-carbon metabolism deficiencies) were connected to a higher epigenetic age deviation.

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L. paracasei Could Improve Metabolic Health
A newly published trial suggested that L. paracasei NB23 probiotic supplementation could improve multiple markers of metabolic and muscle health, systolic and diastolic blood pressure, LDL/HDL ratio, HOMA-IR, and inflammatory cytokines. The results also showed an increase in muscle mass and lower limb strength among participants with no regular exercise habits.

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Beta-Glucans May Enhance Vaccine Effect
A new study showed that supplementation with yeast beta-glucans, alongside receiving the flu vaccine, could enhance the number of antibodies, suggesting a better immune response to vaccination. In the beta-glucan group, 96% of participants had seroprotection, a measure of the immune response, compared to 84% in the placebo group.

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Supplements Might Protect Skin from UV Damage
A recently published systematic review examined the evidence supporting the ability of certain supplements to reduce photoaging. According to the review, polyphenols and collagen-based supplements showed an improvement in the skin’s elasticity, while flavanols enhanced the minimal erythema dose, an indicator of the skin’s ability to combat photoaging.

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Benicaros® Supports Gut Health in Dogs
A new in-vitro study on NutriLead’s prebiotic Benicaros® revealed that the active ingredient supported the production of beneficial short-chain fatty acids and stimulated Phocaeicola vulgatus bacterium in the canine gut. These effects are said to be consistent across 18 different dog donors studied, regardless of breed, size, or baseline microbiota.

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Zenroot™ Shows High Bioavailability at Low Dose
OminActive’s proprietary brand of ashwaganda Zenroot™ showed higher plasma concentrations of withanolides at a lower dose compared to two other commercial products, according to a new study. The results also showed a higher absorption of Zenroot™ in the body.

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Widespread Musculoskeletal Pain in Young Athletes
In a new study, over half of physically active youngsters had been diagnosed with growing pains, which could be a result of muscle overuse and structural abnormalities. The study also emphasized the importance of early nutritional education, noting unhealthy dietary habits among participants with pain compared to those without pain.

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Study Highlights the Gut-Joint Axis Function
A recent study on the butyrate-producing bacterium E. rectale highlighted the function of the gut-joint axis. The results suggested E. rectale may exhibit a positive effect on rheumatoid arthritis in mice, leading to improvements in joint inflammation, bone health, and increased number of immune cells.

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Ergothioneine Could Support Brain Health
Supplementation with Blue California’s ErgoActive® ergothioneine ingredient could improve subjective memory and sleep, according to a new study. Carried out on participants between the ages of 55 and 79 with a higher risk of cognitive decline, the study found a dose-dependent improvement in their subjective prospective memory and ability to fall asleep.

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Curcumin May Support Oral Health
A new systematic review of seven studies found that curcumin formulations could improve various oral health conditions, such as periodontitis, gingivitis, and oral mucositis. The reviewed studies indicate that curcumin decreases inflammation, improves healing, and reduces patient discomfort.

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Paprika Improves Oxygen Delivery to Vital Organs
New research on Glico Nutrition’s branded extract paprika xanthophyll (PX) demonstrated optimized quality of oxygen delivery in participants taking PX supplementation. This resulted in improved physical performance, attention, focus, and cognitive flexibility.

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Dompé May Lower Cholesterol
Dompé Farmaceutici’s nutraceutical combination Cardioritmon Colesterolo® may help reduce both LDL and total cholesterol, according to a new study. The supplement includes actives such as berberine extract, SelectSIEVE OptiChol™ (olive fruit polyphenols), and Ritmon Colesystem® (sunflower seeds phytosterols). An average 4-7% reduction in LDL and 5-8% reduction in total cholesterol were observed.

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Clasado’s Prebiotic Effective at Very Low Dose
New research on Clasado Biosciences’ Bimuno® GOS prebiotic demonstrated that the ingredient delivers a bifidogenic effect at a very low dose (380 mg of active GOS per day). This result could present an important development for formatting compact or multi-ingredient formats, such as capsules or tablets.

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Review Discusses Potential of Vaginal Microbiome Diagnostics
A multi-institutional paper shines a light on the “untapped potential” of the vaginal microbiome in women’s health. Specifically, microbiome testing could have the potential to advance women’s health by providing better, personalized diagnosis and treatment. The author calls for increased investment in women’s health research.

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More Interesting Studies:

  • Two studies on saffron extract Safr’Inside™ showed that the active may reduce insomnia symptoms in healthy middle-aged adults and improve overall sleep quality in older adults with sleep complaints.
  • A new trial on pear extract UPhenon® suggested that supplementation with the ingredient may reduce obesity without adverse effects.
  • A study on kiwifruit extract Phloe® showed the extract might improve bowel habits and abdominal pain.
  • A new study on cucumber extract Q-actin™ suggested the active’s potential for improving mood, sleep quality, and anxiety.
  • A clinical study on ashwaganda ingredient Zenroot™ suggested that supplementation with this ingredient might result in reduced stress and improvements in mood, sleep quality, and occasional anxiety.

new launches.

Love Mushrooms® Launches Menopause Supplement
Scottish supplements brand Love Mushrooms® presented Empower, two new capsule lines for perimenopause and menopause support. Both products contain a range of mushrooms, adaptogens and micronutrients, including lion’s mane, cordyceps, saffron, and zinc.

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Advanced Bionutritionals® Presents GLP-1 Non-Injection Alternative
Advanced Bionutritionals® launched a GLP-1 Plus capsule-based supplement with the core ingredient GlucoVantage® (dihydroberberine), which has a potential role in metabolic support. The formula also includes an Ayurvedic botanical Gymnema sylvestre, Cinnamomum cassia extract, and chromium picolinate.

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Oikos® Introduces Yogurt for GLP-1 Muscle Prevention
Danone’s brand Oikos® introduced a yogurt drink OIKOS FUSION™ to offer nutritional food support to GLP-1 users. The drink features a patented Advanced FUSION Blend™ with whey protein, leucine, and vitamin D, designed to help build and retain muscle mass during weight loss. Danone has also created a nutrition hub dedicated to GLP-1 users to offer them expert guidance on nutritional needs and product recommendations.

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Nutritunes® Presents Black Seed Oil Supplement
Nutritunes® launched a new black cumin seed oil supplement (Nigella sativa), featuring TriNutra®’s ThymoQuin®. Companies using this proprietary oil can claim it helps to support healthy liver function, cardiovascular health, healthy glucose levels, stress relief, and healthy gut microbiota.

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H&H Launches Beauty Brand
H&H Group presented a new beauty brand Aurelia Cellular Vitality®, an evolution of the skincare brand Aurelia London, which the company acquired in 2019. Designed to work at a cellular level, the six new SKUs feature Eternacell® complex, a blend of L-ergothioenine, resveratrol, niacinamide, and zinc.

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Priorin® Introduces Hair Supplements
Priorin® expanded its portfolio by adding two new beauty-from-within supplements in gummy form, Daily Hair Pigmentiq for shiny hair and Daily Hair Empower for strong, healthy hair growth. Each product includes four active ingredients, such as biotin, zinc, bamboo stem extract, and pumpkin seed extract.

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Haleon Presents Nutrient Complex Range
Haleon expanded its Centrum multivitamin range with Centrum Vital+, which includes five new SKUs that are positioned to address specific aging needs at the cellular level. The portfolio now also addresses the following categories: mental performance, sleep and immune system, musculoskeletal system, beauty-from-within, and oxidative stress cell protection. All products are claimed to support cell regeneration and feature various actives, such as bacopa plant extract, valerian root extract, chondroitin, marine collagen, and trans-resveratrol.

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Eiralabs Launches GLP-1 Upregulating Powder
Spanish nutricosmetic laboratory Eiralabs presented a new FITPIC Active GLP-1 soluble powder, designed to enhance the GLP-1 hormone present in the body. It includes Nextida®, Slimaluma®, Reducose®, and Fibersol-2®.

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Nature Made® Unveils Gut Health Innovations
Nature Made® introduced a new line of products for digestive health and overall wellness. The company says the new range meets consumer demand for reliable, science-backed supplements to support digestive systems. The line includes innovations such as Nature Made® Probiotic+ Prebiotic Fiber Gummies, a reformulated version of Nature Made® Prebiotic Fiber Gummies, and Nature Made® Digestive Probiotics Extra Strength 8 Billion CFU per 2 Probiotic Gummies.

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Hydroxycut® Presents Hunger Control Supplement
USA’s leading weight loss supplement brand Hydroxycut® launched a new product Hydroxycut® Hunger Control, featuring OptiBiotix Health®’s SlimBiome®. Product marketing includes two studies carried out by OptiBiotix Health®, which demonstrate reductions in hunger of 74% and 83%.

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Bayer Addresses Consumer Needs in Brazil and Singapore
Bayer Consumer Health addressed local consumer needs of the aging population in Brazil and Singapore with recent Redoxon® product launches. Redoxon® Energy meets Brazil’s demand for sustained energy, while Redoxon® Move Well formulation responds to unmet bone health needs in Singapore, which is dealing with a widespread vitamin D deficiency.

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ISOPURE® Presents New Colostrum Product
US-based ISOPURE® expanded its portfolio with Colostrum+ Gut Health & Immune Support, an unflavored powder featuring Bimuno® prebiotic fibers, biotin, bovine colostrum, and vitamins. The blend aims to support gut health, boost immunity, and support healthy hair, skin and nails.

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Usana® Announces Several New Products
Usana®, a global leader in cellular nutrition, announced new products, ingredient reformulations and upgrades, and revised packaging. New offerings include Circulate+, Marine Collagen Peptides, BiOmega, and Proflavanol C100 & C200.

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Skinesa® Introduces Skin Probiotic
Skinesa® presented a new skin probiotic product, Skinesa® Kids Chewable. The company claimed it’s a first-of-its-kind daily skin probiotic supplement specifically addressing eczema-prone skin in children. These chewable tablets are designed to support the skin-gut axis and feature a probiotic blend with no added sugar.

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Lactéol® Launches Postbiotic for Children
DSM-Firmenich’s Lactéol® introduced Lactéol® diarrhEase™ Kids, a postbiotic solution for children. The product contains stabilized Lactobacillus LB and aims to flush out harmful bacteria from the body, restore gut balance and soothe digestive upsets, including diarrhea.

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Artemis Extends Ingredients Range
Artemis expanded its Berryceuticals™ range with several new ingredients: WholeCran™ (cranberry powder), ElderCraft® High Fibre Extract (elderberry extract), and Ace Blends ACEPlus™ and ACEMax™ (a mix of berry extracts). The blends offer a wide range of nutritional benefits, from supporting urinary tract, heart, and gut health to helping maintain a healthy immune system.

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Bactolife Plans US Debut
Danish startup Bactolife aims to launch its first products in the US market in 2026. The company is innovating in a novel category of gut health ingredients with binding proteins. Inspired by IgG fragments found in immunoglobulins in the milk of camelids, these precision tools neutralize unhealthy microbes by selectively locking onto produced metabolites and preventing them from getting through the gut barrier. Bactolife sees this as a unique addition to the current range of gut health solutions and is seeking partnerships with supplement brands, particularly healthcare practitioner brands.

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partnerships, M&A.

Sirio Pharma Expands in SEA
Due to the growing nutraceutical demand, especially in key markets such as Singapore and Australia, Sirio Pharma reported a 77% revenue increase across the APAC region, excluding China. The global contract development and manufacturing organization plans to expand by beginning construction on a central new manufacturing facility in Thailand in the last quarter of 2025. This strategic move reflects the company’s efforts to localize production and improve its services in the region, focusing on Thailand, Indonesia, and India.

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Shaklee Secures Exclusive Liquid BioCell Collagen License
Multi-level marketing health and wellness platform Shaklee is the exclusive licensee for BioCell Technology’s Liquid BioCell Collagen through its Liquid Collagen Acquisition subsidiary. The deal provides the formulation rights to the patented, multi-component ingredient that supports skin, joint, and connective tissue health.

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CapVest to Acquire Majority Stake in Stada
London buyout firm CapVest Partners is to acquire a majority stake of around 70% in Stada Arzneimittel, the German generic drugmaker. The deal is suggested to value the entire Stada company at about 10 billion EUR, making it one of the biggest takeover deals in Europe this year.

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Glanbia to Sell Body & Fit Label
Irish multinational nutrition company Glanbia is set to sell its Benelux-based e-commerce sports nutrition and supplements label Body & Fit to an undisclosed buyer. The company’s Performance Nutrition division, which included Body & Fit, saw a revenue decline of 3,8% in the first half of 2025. The strategic divestment move aims to achieve cost savings of at least 50 million USD by 2027.

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Danone Acquires The Akkermansia Company™
Danone solidifies its position in the gut health category with the acquisition of The Akkermansia Company™, whose main product is pasteurized Akkermansia muciniphila MucT. The next-generation biotic has been found to reinforce the gut barrier, reduce inflammation, and help manage several Western diseases, such as obesity. This strategic move signals Danone’s ambition to position itself at the forefront of a major digestive health and nutrition trend.

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Eden and Gainful Collaboration Offers Support to GLP-1 Users
Health platform Eden announced a partnership with personalized nutrition provider Gainful. The collaboration aims to support individuals prescribed GLP-1-based therapies by offering science-backed nutritional guidance that complements their medication.

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Herbalife Expects Revenue Growth with Acquisitions and New Launches
Herbalife has experienced a gradual decline in revenue over the past decade and seeks to revive its growth through acquisitions and new product launches. The acquisitions include a digital health platform Pro2col Health and a 51% share of the company Link Biosciences. The company also launched a new product MultiBurn™, which supports balanced weight loss through traditional metabolic boost.

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marketing campaigns.

Danone Introduces IDA Screening
Danone expanded iron deficiency anemia (IDA) screening in Southeast Asia, targeting children aged six months to six years. The team has developed an app to collect data in conjunction with a non-invasive hemoglobin screening tool, a Masimo Rad-67® Pulse CO-Oximeter® equipped with the rainbow®DCI®-mini sensor. This allows millions of screenings across geographical locations with a minimized amount of pain and pressure that young children may face. Additionally, the company introduced the “Iron Up!” initiative to raise IDA awareness while offering a nutritional solution IronBiotics, which is Danone’s proprietary innovation for combating iron deficiency.

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technology.

TOSLA Presents New Flavor Technology
Slovenian supplement supplier TOSLA Nutricosmetics introduced Velious™ 3.0 Flavor Technology, its latest innovation in flavor masking for liquid supplements. The company stated that Velious™ 3.0 offers more complex flavor profiles without added sugar or artificial sweeteners, which could potentially solve the issue of the unpleasant taste of key ingredients like collagen. The technology has already been used in TOSLA’s products such as Lumina365 and HairCycle+.

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Nestlé Presents Screening Tool for Diabetes
Nestlé launched a screening tool for detecting diabetes risk among the Chinese population, a questionnaire that assesses the risk based on answers without relying on clinical indicators. The tool was built by adapting the Finnish Diabetes Risk Score to China’s local standards and guidelines.

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Oura Ring Expands Women’s Health Support
Oura Health released new features for the Oura Ring, which include upgraded pregnancy insights and a new perimenopause check-in. Among other features, the first has a gestational age tracking function, and the second integrates validated symptom scoring, wearable data, and direct access to specialty care.

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Revieve Launches Skin Health AI-App
Beauty and wellness technology company Revieve launched a Skin Age Diagnostics platform for brands and retailers. The skin health app offers a real-time analysis with an easy-to-understand explanation of the skin condition, while offering detailed diagnostics as well. The AI-powered technology uses patented algorithms to analyze 200+ facial and skin health metrics based on “selfies” on smartphones or tablets. Other skin diagnostic technologies, designed for direct-to-consumer use, include Vichy SkinConsultAI, Olay Skin Advisor, and Neutrogena® MaskiD™.

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Chinese Researchers Create Plant-Based Microbeads for Weight Loss
Researchers at China’s Sichuan University created edible microbeads made from green tea polyphenols, vitamin E, and seaweed that might provide a basis for novel dietary strategies to combat obesity. When ingested, the seaweed-derived polymer coating expands in response to the acidic pH, while green tea polyphenols and vitamin E compounds bind to and trap part-digested fats in the intestine. Tests on rats showed a 17% decrease in their body weight with no side effects.

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regulatory.

South Korea Might Approve Hydrolyzed Milk Protein Ingredient
South Korea’s Ministry of Food and Drug Safety (MFDS) is considering the approval of hydrolyzed milk protein as an ingredient for improving sleep quality. The MFDS announced it planned to allow the use of this ingredient for manufacturing health functional foods and is gathering public opinion on this topic until September 22nd.

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Micronized Creatine Monohydrate Not a Novel Food
The Spanish Agency for Food Safety and Nutrition issued its opinion on micronized monohydrate creatine, produced by chemical synthesis, to not be considered a novel food. Consequently, the ingredient can continue to be used in food products without requiring novel food authorization.

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EFSA Approves Benicaros® as Novel Food
The European Food Safety Authority Panel approved NutriLead’s Benicaros® as a novel food. The upcycled carrot-derived prebiotic ingredient was concluded safe under the proposed conditions of use, including food supplements, food for special medical purposes, and meal replacement for weight control.

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other market data.

Gates Foundation Announces Women’s Health Funding
The Gates Foundation announced a 2,5 billion USD commitment to R&D focused solely on women’s health. The investment will be carried out over the next decade and is expected to accelerate innovation in maternal, menstrual, gynecological, and sexual health for women globally. This will particularly affect women in low- and middle-income countries.

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Consumers Lack Confidence in Making Good Supplement Choices
Herbalife rounded up its 2025 Asia-Pacific Responsible Supplementation Survey, which included 9.000 respondents. Key findings include:

  • Among the respondents from the generation of baby boomers, 50% consume supplements daily, 42% are not confident in their supplement decisions, and 30% are not concerned about making informed choices.
  • Gen Z consumers are the most confident in their ability to make good supplement decisions (58%).
  • More than two-thirds of all respondents are unaware of the effects of over-consuming vitamin C, calcium, and vitamin D.
  • Some 92% of respondents stress that preventive healthcare is important to their well-being.

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Herbals and Mushrooms Drive Mental Health Products Growth
Innova Market Insights data indicates a growing market for mental health products. The data suggests a 14% year-over-year growth for supplement launches with brain-mood health claims from October 2022 to September 2024. Moreover, 30% of these launches consisted of botanical or herbal supplements. Mushrooms for mental health benefits are also growing in popularity; the market researcher’s data indicates a 90% CAGR growth in the use of chaga mushrooms for mental health between October 2019 and September 2024.

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Rising Use of Spirulina for Digestive Health
According to data from Innova Market Insights, there’s been a 6% CAGR in gut health launches for F&B and supplements between April 2020 and March 2025. The majority of these launches happened in Europe (28%), while the least were in Africa (5%). Between April 2024 and March 2025, botanical/herbal supplements led new product development (NPD) with gut health claims at 11%, with probiotics at 10%. In the same period, the most frequent ingredients in gut health NPD were vitamin C at 22%, vitamin B6 at 17%, and vitamin B1 at 15%, with spirulina on the rise with a +40% CAGR between April 2020 and March 2025.

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Fibermaxxing Trend Boosts New Product Launches
“Fibermaxxing” is a growing trend where people try to eat as much fiber as possible. It’s popular among social media influencers and dietitians because it’s easy to understand and supported by science. According to The Vitamin Shoppe®, this trend has led to a 10% increase in demand for fiber combination supplements compared to last year. Their Fiber Blend product has seen double-digit growth, and they’ve recently launched a new one: Resistant Starch Prebiotic Fiber, made with the branded ingredient Solnul®. As interest in fibermaxxing grows, The Vitamin Shoppe® is expanding its fiber product line and promoting both new and existing options to meet consumer needs.

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Physically Active Consumers Seek Mental Focus Supplements
According to the Nutrition Business Journal (NBJ), mood and mental health have emerged as the top dietary supplement product trend in 2024, and the category is projected to exceed 2 billion USD by 2027. Specific to sports nutrition, Mintel data indicates that 54% of consumers are seeking mental health benefits from their products, with 36% of consumers reportedly specifically purchasing mental focus supplements to enhance their physical performance. These statistics are further supported by market figures: Data from Innova indicated that there were 4.637 sports nutrition product launches with mental or cognitive positioning or claims between 2020 and 2025 (year to date), with a CAGR of 8,83% (2020-2024).

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Emerging Popularity of Various Skin Health Ingredients
Innova Market Insights data indicates 4% average annual growth for skin health claims in supplement launches from July 2020 to June 2025. Various ingredients for skin health benefits are gaining ground, including chaga mushroom, sodium selenate, and milk thistle.

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Longevity and Magnesium Glycinate Fuel Swisse’s Growth
Australian brand Swisse reported strong growth (5,8%) in China, Australia, and New Zealand for the first half of this year. The company said the financial results were fueled by innovations in their beauty-from-within, detox and aging segment, meeting customer demand particularly in China. Products in demand include NAD+, ergothioneine, magnesium glycinate, and gummies for children.

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Social Media Influencers Lack Credibility Among Consumers
Kenvue’s New View of Care report showed that while 62% of consumers trust healthcare providers most for personal care advice, 80% rely on digital platforms for information. Only a third of Gen Z and Millennials trust social media influencers, revealing a gap between reach and credibility.

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NAD+ Supplements Analysis Reveals False Claims
Supplement company Niagen Bioscience revealed results from its analytical report on 21 top-selling NAD+ supplements on Amazon. The analysis showed significant differences between product claims and actual content:

  • Only 24% of the products (5 hard capsules) contained NAD+ levels matching their labeled amounts.
  • 57% (12 products) contained less than 1% of the advertised NAD+, with 11 of these showing no detectable NAD+ at all.
  • Among 11 “liposomal” labeled products, 8 softgels contained no detectable NAD+. The remaining 3 contained NAD+, however claims of enhanced absorption via liposome technology lack robust evidence.

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explore further.

Creatine and colostrum are increasingly becoming popular ingredients for brands to include in nutraceutical products.
2 nutraceutical ingredients to watch in 2025 & beyond

Creatine and colostrum are 2 supplement ingredients that have recently stepped into the spotlight. How is the market for each ingredient evolving and how can brands address the growing trends?

Recent nutraceutical product launch highlights

How are worldwide leaders, such as GNC, Thorne, or Unilever addressing 2025 nutraceutical trends with their recent product launches?

Interesting new nutraceutical product launches in 2025 by brands such as GNC, Unilever, Thorne, and IM8

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