Our client, a medium-sized food supplement company from a country in the European Union, launched >Your< Back Pain Capsules in 2018. Their neuropathic supplement market was small but developing, with high market concentration. Due to outstanding physician and user feedback, a clinical trial on the product was initiated.
4th of August 2024
Case study: >Your< Back Pain Capsules
An analysis of how our client launched our back pain product under their brand in an EU market and initiated a clinical study due to outstanding results and user feedback.
the case study.
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- approached a neuropathic supplements market where the 2 leading companies held an 88% market share
- increased their sell-out by 107%
- initiated a clinical study due to outstanding user feedback



key results.
- our client increased their sell-out by 107% in 2022
- the number of yearly ordered units grew by 8,4% in 2023 and by an additional 4,7% in 2024
- due to the product’s market success, a clinical trial on the finished formulation was initiated and published in 2024
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>Your< Back Pain Capsules
Proprietary complex targeting neuronal damage and pain relief.
Clinical trial on >Your< Back Pain Capsules
Our back pain product was proven to substantially improve standard physical therapy by significantly reducing pain severity and significantly increasing mobility in subjects with chronic back pain. Results were presented in a webinar, which is now available on demand.
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