Our client, a smaller, young food supplement company from a country in East Asia launched >Your< Iron Syrup and >Your< Iron Forte Liquid Sticks in 2017. The products they launched address iron-deficient children over the age of 3 years and iron-deficient women. Levels of anemia in the market are relatively low (approximately 3,7% of women and children are affected) and the competition was relatively high, due to a developed iron supplement market with several added-value and user-friendly product formats already present.
30th of August 2024
Case study: >Your< Iron Line
An analysis of how our client launched our iron products under their brand in a Southeast Asian market and achieved explosive growth through pharmacist influencers.
the case study.
Download the case study to discover how our client:
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- positioned the products and decided on a channel through which they addressed the consumers
- presented the relatively complex topic of iron deficiency with the help of pharmacist influencers
- achieved a sell-out of over 11.000 units in just one 3-day campaign
key results.
- in the beginning stages, our client struggled, but after finding the right marketing mix, they entered a stage of explosive growth – 81% CAGR 2019-23
- they were selling out about 16.000 units/month or 200.000 units/year in 2023, with high growth projections for future years
- in an influencer marketing campaign, our client sold over 11.000 units in just 3 days
explore further.
>Your< Iron Line
A leading iron product range, present in over 20 markets worldwide and launched by brands such as subsidiaries of STADA and Teva.
Clinical trial on >Your< Iron Syrup
Our iron product was proven to help iron-deficient children avoid anemia. The clinical trial results were presented in a webinar.
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