28th of March 2024

Doctor-driven influencer marketing

How do credible nutraceutical brands use influencers to boost awareness, trust, and sales? To answer the pivotal question for brand owners: “Why should I redirect some of my budget to influencer marketing?”, PharmaLinea has teamed up with Epidemic, an industry-leading influencer marketing agency. The webinar is available on demand.

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Watch this webinar to discover:

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  • how influencer marketing compares to other promotional channels in cost, efficiency, and reach
  • how credible HCPs can promote science-backed products
  • how your brand can succeed with influencer marketing

If you’re in charge of marketing for a nutraceutical brand, you know: traditional medical detailing is costly, and doctors can see 50 patients per day at most. However, there is a more efficient way to get your message to consumers through healthcare professionals. Recently, many doctors and pharmacists have become active on social media, enabling them to reach thousands of patients in minutes. Influencer marketing is a powerful tool, and it has now become fit for science-based supplement brands.

In a webinar based on actionable facts, practical examples, and real case studies, you will find out why and how:

  • influencer marketing compares to other promotional channels in cost, efficiency, and reach,
  • credible healthcare professionals can authentically promote your science-backed products to their extensive online followings, vastly outreaching conventional in-person consultations,
  • pharma and food supplement companies (including our clients) are thriving through influencer marketing,
  • you can succeed with influencer marketing – from first steps and investments to expected outcomes.

Watch the webinar to explore the option of redistributing your marketing budget towards a more effective and far-reaching strategy, without compromising credibility.

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Nutraceutical market trends for 2024

PharmaLinea has once again partnered with IQVIA to deliver a webinar on nutraceutical product market trends for 2024.

Case study: >Your< K3+D3+Ca Line

An analysis of how our client launched our bone health products in a Southeast Asian market and achieved a sell-out of over 3 million units by promotion through doctor influencers.

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