Each month we prepare a roundup of interesting news, new clinical studies, and new product launches in the industry.
Industry News Roundup – January 2024
31st January 2024
Research
Independent study proves plant-based nootropic Mind Lab Pro impacts positively on memory
In a recent study, results have shown that the use of the nootropic brain supplement, Mind Lab Pro, significantly boosts memory, including auditory, visual, visual working memory, and immediate and delayed recall.
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Sleep supplement Venetron offers surprising benefits to female quality of life
Venetron, a purified extract of Apocynum venetum, most frequently used to boost sleep quality and mood, was recently revealed in a study to offer relief to various menstruation struggles. The study indicates there is a high perceptual experience among women with measurable relief to common premenstrual and menstrual complaints. Current therapies most often focus on premenstrual complaints such as pain and water retention.
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Study shows nootropic Sabroxy improves levels of brain-derived neurotrophic factor
In a recent clinical study, Sabinsa’s nootropic Sabroxy® a standardized extract derived from the dried bark of the Indian trumpet tree (Oroxylum indicum), has been found to support memory and focus and promote awareness and perception, among other cognitive benefits. One important benefit associated with Sabroxy® is its support of brain-derived neurotrophic factor (BDNF), benefiting the survival of existing neurons and encouraging the growth of new neurons and synapses, crucial to brain function. In the study, Sabroxy® was found to increase levels of BDNF. It also promoted other cognitive benefits and had a positive effect on speed of response compared to the placebo group.
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DracoBelle™ Nu regulates skin aging through a rejuvenation mechanism
DracoBelle™ Nu is an extract made from the Moldavian Dragonhead, known for its high content in flavonoid glucuronides and its antioxidative effects. This ingredient is capable of boosting collagen biosynthesis and assembly leading to denser skin. In a recent cellular study, DracoBelle™ Nu has proven to activate a rejuvenation pathway, thereby stimulating collagen production, leading to increased collagen levels.
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Lutemax Kids – New study on eye & brain health benefits for kids
Highlights of our study :
- Randomized, double-blind, and placebo-controlled study, conducted on 60 healthy children aged between 5-12 years old
- Just 12 mg of Lutemax Kids (10 mg lutein and 2 mg zeaxanthin isomer) significantly improved aspects of eye health and cognitive performance
- Consistent with the eye and brain health benefits of Lutemax 2020 supplementation in adults from our previous study findings
More cognitive health benefits of Centrum Silver
New results from the Cocoa Supplement & Multivitamin Outcomes Study (COSMOS) trials offer additional evidence regarding the benefit of Haleon’s Centrum Silver multivitamins on cognitive health in older adults. The original COSMOS trial randomised 21,442 participants to a daily cocoa extract supplement, Centrum Silver or placebo to evaluate the effect on reducing the risk of heart disease, stroke, cancer, and other health outcomes. COSMOS-Clinic, the third independent cognition trial to measure cognitive function and memory in older adults, echoed the findings of COSMOS-Mind and COSMOS-Web, which indicate that daily use of Centrum Silver resulted in significant improvements in memory tests. The researchers also looked at the combined data across all three studies (5,000+ non-overlapping participants), which each measured cognitive function and memory in slightly different ways. The findings demonstrate the consistent benefit daily use of Centrum Silver has on age-related cognitive function and memory.
Could Eidon’s Gludia aid MetS (metabolic syndrome) management?
Eidon Salus’ blood sugar management supplement Gludia could help manage metabolic syndrome and its resulting risk factors, concludes a paper in Nutrients (12 January). The University of Palermo and National Relevance & High Specialisation Hospital Trust ARNAS Civico study involved 58 participants aged 18+ years with a MetS diagnosis. Participants received either standard care for Type 2 diabetes or 2 sachets of Gludia a day (glucomannan 2,000mg/d; D-chiro-inositol 80mg/d; cinnamon 500mg/d; and inulin 400mg/d) for 16 weeks. The researchers recorded significant decreases in body weight and BMI among participants who took Gludia in addition to standard metformin treatment. They also reported a significant reduction in measures related to glycaemic control, such as insulin and the HOMA index, and significant improvements in total cholesterol, triglycerides and LDL cholesterol in the Gludia group.
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Other recently published clinical studies
- The confirmation of the beneficial effects of Zynamite® from Nektium Pharma for sports performance.
➡ https://lnkd.in/eZvPfY8H - Two studies on botanicals and sleep improvement, one on Viola odorata syrup, and one on black cumin oil (BlaQmax® from Akay Natural Ingredients Private Limited).
➡ https://lnkd.in/eM8f7qMr and https://lnkd.in/eWp7Ec_h - Collagen Type J for the reduction of joint pain and discomfort, conducted by Nitta Gelatin NA Inc.
➡ https://lnkd.in/ebrcYDkH
New launches
GNC debuts total Lean GlucaTrim
GNC has introduced GNC Total Lean GlucaTrim, a multi-action supplement designed to help users lose weight, while supporting healthy blood sugar and insulin levels. The formulation used in GlucaTrim is claimed to be proven to support metabolism in the user’s weight loss journey by protecting against the loss of critical muscle mass. The supplement features botanical blend Slimvance, mulberry leaf extract Reducose, Chromax (chromium picolinate) and berberine. GlucaTrim is available now exclusively at GNC retail stores nationwide and online at www.gnc.com.
Partnerships, M&A
L’Oréal invests in Swiss longevity biotech company Timeline
L’Oréal, through its venture capital fund Business Opportunities for L’Oréal Development (Bold), has invested in Timeline, a Swiss consumer health biotech company specializing in longevity.
The funds will be used to build Timeline into a leading longevity consumer health brand by expanding the science, product categories, and markets across food, beauty and health sectors. At the heart of the company is its exclusive molecule named ‘Mitopure,’ which is backed by more than 15 years of research and is clinically proven to target a key cellular longevity pathway by recycling and renewing the powerhouses inside cells, the mitochondria.
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Disproquima acquires Italian company Res Pharma to expand its footprint in the life science industry
Disproquima, a distributor of raw materials and ingredients, has announced the successful acquisition of Res Pharma, a renowned Italian company specializing in providing top-quality ingredients for the cosmetic, pharmaceutical, food, and nutraceutical industries.
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Dexcel acquires CHC brands
In late December 2023, Dexcel Pharma confirmed its acquisition of eight CHC brands, formerly marketed by Teva: sleep aid Sominex, antiflatulent Wind-Eze, Bisodol Indigestion Relief tablets, ED treatment Liberize, MacKenzies Smelling Salts for catarrh & head colds, EarCalm Spray for minor infections of the outer ear, cold sore treatment Cymex and Yeast Vite supplements. These join Dexcel’s existing brands in the UK such as Kwells travel sickness tablets and Pyrocalm Control heartburn & reflux treatment. Financial terms were not disclosed.
Stada partners with Zuellig in the Philippines
Effective 1st January 2024, Zuellig Pharma, a leading healthcare solutions partner in Asia, is now Stada’s exclusive distribution partner in the Philippines. The country is a key strategic market within the German-based company’s ambitious growth plans in SE Asia. The partnership will play a pivotal role in expanding access to Stada’s established CHC brands including the Fern-C vitamin C range and Oilatum skincare line, as well as Rx medicines.
Technology
Supersapiens Diabetes app – glucose diary
The Supersapiens Diabetes app allows you to track your glucose through food, sleep, exercise, and insulin events – with events logging either manually or automatically through our integrations. Through events, the app can bring you unparalleled insights to thrive with diabetes.
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Samsung unveils digital health expansion
Samsung Electronics has widened its Privileged Health Software Development Kit programme, with the aim of providing a broader range of tools for preventive health and fostering healthcare innovations through partnerships. By synthesising Galaxy Watch’s sensor technology with each platform, Samsung and its partners will enable users to check their vital signs in real-time and manage their health in a pre-emptive manner. The programme offers:
- Solutions that help remote patients feel connected to doctors – data from the Galaxy watch will be available to partners such as Biofourmis and Kencor Health, enabling up-to-date data provision to medical staff. Medical AI software offers advanced ECG services, while Oova, an AI-powered women’s health & fertility platform, remotely monitors hormone levels
- Healthier body & mind through XR (extended reality) therapy – via virtual clinic XRHealth, the Galaxy Watch monitors users’ heart rate during exercises and vibrates when the assigned range is reached. The Healium video platform turns heart rate data from the watch into stories and animations to help users visualise their stress levels and understand their heart rate
- Smart solutions for personalised sleep – Samsung is expanding its capabilities to include smart mattresses that set the necessary temperature for quality sleep.
Fitbit’s quest to improve metabolic health
Google-owned Fitbit is collaborating with Quest Diagnostics to investigate the potential of wearable devices to improve metabolic health. The Wearables for Metabolic Health (WEAR-ME) pilot study will pair behavioral and biometric data from Fitbit devices with health insights from Quest’s lab tests to explore ways data can be combined and analyzed to improve the assessment and management of metabolic health and to aid the prevention of disease. The study aims to recruit around 1,500 Fitbit users, with enrolment now open on the Google Health Studies app. Participants must be 21-80 years of age, willing to share 3 months of their Fitbit data, and have a blood draw at a Quest patient service center. They will also be offered lab testing at no cost using a panel of blood tests specifically designed to assess metabolic health, including blood sugar, cholesterol, and triglycerides.
HatchPath debuts wellness platform and coaching for personalized health
Wellness platform HatchPath, a one-stop platform with holistic health solutions, is officially up and running. It provides tools to help consumers engage with more than 300 qualified health coaches to meet their personal health goals.
The platform provides digital personalized mental, physical, and emotional health guidance. The consumer can browse for a coach based on their individual goals and book a session with a reliable coach. Users have access to specialists in nutrition, mindfulness and spirituality, fitness, chronic illness, life, and holistic health. The coaches support energy healing, mental health, parenting, relationships, religious considerations, sex, wellness, and business.
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Marketing campaigns
Natrol kicks off 2024 with Barry’s
While almost half of US citizens make New Year’s resolutions, nearly 25% give up by the second week in January. Sleep, mood, and stress supplement brand Natrol (Vytalogy Wellness) suggests this is because they have “not got their sleep together”, therefore they lack the energy to exercise, in addition to the self-control to follow through with healthy eating plans and the stamina to have a productive day. As one of the official partners of global fitness brand Barry’s January “Find Your Strength” challenge, Barry’s locations across the USA will be hosting Natrol-themed “Wake Up Hour” workout classes designed to equip attendees with the tools and knowledge they need for optimizing sleep so they can conquer their health resolutions. Actor and TV host Terry Crews is also partnering with Natrol to help kick off and bring a motivating force to the campaign and awareness of the importance of quality sleep.
Remember to Sleep. Eat. Swisse. Repeat.
The latest Swisse Multivitamins (Health & Happiness) campaign – “Sleep. Eat. Swisse. Repeat.” – acts as a light-hearted reminder to Aussies to take their supplements daily. Produced by Traffik Melbourne, the messaging is reinforced by a repetitive electronic dance music track created by singer/songwriter Rudy Sandapa and a film featuring fashion & beauty influencer Jacquie Alexander. She highlights the health & wellbeing benefits of daily supplementation with Swisse Wellness Ultivite Women’s Multivitamin. The campaign is rolling out across channels including radio, OOH, and social media, backed by the “Scan. Win. Suisse. Repeat.” promotion. Participants can play by scanning their Swisse Multivitamin daily. Each scan is an entry to win one of 30 Peloton Bikes and a 12-month All Access Membership in a daily draw. Those who play five days in a row also have the chance to win an A$10,000 (US$6,600) Visa card.
Other market data & trends
Amazon’s top supplement brands
Garden of Life was the No. 1 supplement brand on Amazon for the 12 months ending August 2023, bringing in more than $350 million in sales on the platform, according to data from SPINS/ClearCut Analytics.
Other top supplement brands on Amazon include Optimum Nutrition, Vital Proteins, and NOW Foods.
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Key food, drink & supplement trends for 2024
FrieslandCampina Ingredient’s Nutritional Trends 2024 report focuses on how to seize growth opportunities in the food, drink and supplement industries. Backed by market research and consumer insights, five key trends include:
- Securing the future, sustainably In 2024, sustainability can make or break a brand’s reputation. Today’s consumers are actively looking for planet-first nutrition — products that are proven to be as good for the planet as they are for our health.
- Nutrition for all Nutritional needs is shaped by age, gender, genetics, lifestyle, and more. In 2024 consumers will increasingly understand solutions that meet them. It is the nutrition industry’s job to develop effective applications that provide accessible and tailored solutions for consumers from all walks of life.
- Alt proteins go global Some 45% of global consumers now eat or drink dairy-alternative products, driven by personal beliefs and perceived health benefits of plant-based ingredients, representing a promising avenue for innovation.
- Going “Beyond the Gut” With 2 in 3 global consumers seeing gut health as very important, its new meaning goes way beyond digestive comfort. Consumers recognize how the gut is also a prime area for improving immune, brain, and muscle health. With consumer interest in mental and physical health skyrocketing, as well as an increased understanding of the gut’s crucial role, gut health should not be ignored.
- Aging & recovering well Individuals are taking a proactive approach to get the most out of life, especially older populations, who are increasingly looking to age healthily to keep doing what they love for longer
Value-seeking consumers among 2024 health & nutrition trends
Nutiani, the health & wellbeing B2B business of Fonterra, has published its list of Top 10 Health & Nutrition Trends for 2024. It is based on a survey of 2,500 consumers across five countries (USA, China, Japan, S Korea, UK) as part of ongoing research to understand how inflationary pressures have shaped consumer behavior in the health & wellbeing sector:
- Consumers seek value amid inflation The global cost-of-living crisis has left 84% of consumers feeling the impact, with 41% saying their food choices and nutrition have been impacted. Some 24% are opting for quality over quantity, indicating a shift towards purchasing fewer, but higher-quality products.
- Scientific credibility drives trust Science holds the key to consumer trust, with the Top 4 product attributes impacting the believability of the product being related to science.
- Mental well-being remains in the spotlight The importance of mental health has firmly held its position in consumers’ minds since the start of the pandemic and it will continue to be a priority.
- Prevention for healthy aging Consumers generally has a proactive approach toward health & well-being, with 79% consuming products as they think that nutrition can help avoid health issues. This mindset continues into old age, where consumers are significantly more concerned about aging healthily compared to 2021.
- Rising demand for multifunctional solutions Some 32% of consumers say “multiple health benefits” shape perceptions of value when purchasing nutritional products to manage health & well-being, with 51% displaying a consistent inclination towards such solutions.
- Branded ingredients for differentiation In a market flooded with options, branding ingredients is a powerful strategy for differentiation. Nearly 50% of consumers believe that branded ingredients impact the believability of a product, emphasizing the importance of establishing a unique brand identity.
- Protein power in traditional dairy Dairy protein is among the Top 3 ingredients considered by consumers to manage weight, mobility, stress levels, and muscle, cognitive, skin, immune & digestive health.
- Probiotics: a rising star Probiotics are widely recognized by consumers, with 49% of respondents aware of them as an ingredient that can be taken to manage health & well-being.
- Sustainability alone is not enough Environment issues remain among the Top 3 concerns of consumers, with 64% stating they are extremely or moderately concerned.
- Self-education amid misinformation With 23% of consumers relying on self-education for health management vs 17% in 2021, businesses have an opportunity to become trustworthy sources of information. Education is of growing importance as consumers become cautious about long-term product consumption.
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trends webinar.
PharmaLinea has once again partnered with IQVIA to deliver a webinar on nutraceutical product market trends for 2024.
>your< iron syrup
PharmaLinea has once again partnered with IQVIA to
deliver a webinar on nutraceutical product market trends
for 2024.
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