31st of January 2024

Industry News Roundup – January 2024

Each month we prepare a curated selection of only the most relevant news, new clinical studies, and new product launches in the nutraceutical industry.

research.

Independent Study Confirms Mind Lab Pro Positively Impacts Memory Function
In a recent study, results have shown that the use of the nootropic brain supplement, Mind Lab Pro, significantly boosts memory, including auditory, visual, visual working memory, and immediate and delayed recall.

Venetron Sleep Supplement Reveals Benefits for Women’s Quality of Life During Menstruation
Venetron, a purified extract of Apocynum venetum, most frequently used to boost sleep quality and mood, was recently revealed in a study to offer relief to various menstruation struggles. The study indicates there is a high perceptual experience among women with measurable relief to common premenstrual and menstrual complaints. Current therapies most often focus on premenstrual complaints such as pain and water retention.

Clinical Study Shows Sabroxy® Increases Brain-Derived Neurotrophic Factor Levels for Cognitive Support
In a recent clinical study, Sabinsa’s nootropic Sabroxy® a standardized extract derived from the dried bark of the Indian trumpet tree (Oroxylum indicum), has been found to support memory and focus and promote awareness and perception, among other cognitive benefits. One important benefit associated with Sabroxy® is its support of brain-derived neurotrophic factor (BDNF), benefiting the survival of existing neurons and encouraging the growth of new neurons and synapses, crucial to brain function. In the study, Sabroxy® was found to increase levels of BDNF. It also promoted other cognitive benefits and had a positive effect on speed of response compared to the placebo group.

DracoBelle™ Nu Extract Boosts Skin Aging Rejuvenation Through Collagen Production
DracoBelle™ Nu is an extract made from the Moldavian Dragonhead, known for its high content in flavonoid glucuronides and its antioxidative effects. This ingredient is capable of boosting collagen biosynthesis and assembly leading to denser skin. In a recent cellular study, DracoBelle™ Nu has proven to activate a rejuvenation pathway, thereby stimulating collagen production, leading to increased collagen levels.

Lutemax Kids Study Highlights Eye and Brain Health Benefits in Children
Highlights of the study:

Randomized, double-blind, and placebo-controlled study, conducted on 60 healthy children aged between 5-12 years old
Just 12 mg of Lutemax Kids (10 mg lutein and 2 mg zeaxanthin isomer) significantly improved aspects of eye health and cognitive performance
Consistent with the eye and brain health benefits of Lutemax 2020 supplementation in adults from our previous study findings

Centrum Silver Multivitamins Show Significant Cognitive Health Benefits in Older Adults
New results from the Cocoa Supplement & Multivitamin Outcomes Study (COSMOS) trials offer additional evidence regarding the benefit of Haleon’s Centrum Silver multivitamins on cognitive health in older adults. The original COSMOS trial randomised 21,442 participants to a daily cocoa extract supplement, Centrum Silver or placebo to evaluate the effect on reducing the risk of heart disease, stroke, cancer, and other health outcomes. COSMOS-Clinic, the third independent cognition trial to measure cognitive function and memory in older adults, echoed the findings of COSMOS-Mind and COSMOS-Web, which indicate that daily use of Centrum Silver resulted in significant improvements in memory tests. The researchers also looked at the combined data across all three studies (5,000+ non-overlapping participants), which each measured cognitive function and memory in slightly different ways. The findings demonstrate the consistent benefit daily use of Centrum Silver has on age-related cognitive function and memory.

Eidon Salus’ Gludia Supplement Demonstrates Potential for Managing Metabolic Syndrome
Eidon Salus’ blood sugar management supplement Gludia could help manage metabolic syndrome and its resulting risk factors, concludes a paper in Nutrients (12 January). The University of Palermo and National Relevance & High Specialisation Hospital Trust ARNAS Civico study involved 58 participants aged 18+ years with a MetS diagnosis. Participants received either standard care for Type 2 diabetes or 2 sachets of Gludia a day (glucomannan 2,000mg/d; D-chiro-inositol 80mg/d; cinnamon 500mg/d; and inulin 400mg/d) for 16 weeks. The researchers recorded significant decreases in body weight and BMI among participants who took Gludia in addition to standard metformin treatment. They also reported a significant reduction in measures related to glycaemic control, such as insulin and the HOMA index, and significant improvements in total cholesterol, triglycerides and LDL cholesterol in the Gludia group.

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Other Interesting Studies

A study that confirms the beneficial effects of Zynamite® from Nektium Pharma for sports performance.
Two studies on botanicals and sleep improvement, one on Viola odorata syrup, and one on black cumin oil (BlaQmax® from Akay Natural Ingredients Private Limited).
A study on Collagen Type J for the reduction of joint pain and discomfort, conducted by Nitta Gelatin NA Inc.

new launches.

GNC Debuts Total Lean GlucaTrim
GNC has introduced GNC Total Lean GlucaTrim, a multi-action supplement designed to help users lose weight while supporting healthy blood sugar and insulin levels. The formulation used in GlucaTrim is claimed to be proven to support metabolism in the user’s weight loss journey by protecting against the loss of critical muscle mass. The supplement features the botanical blend Slimvance, mulberry leaf extract Reducose, Chromax (chromium picolinate), and berberine. GlucaTrim is available now exclusively at GNC retail stores nationwide and online.

partnerships, M&A.

L’Oréal Invests in Swiss Longevity Biotech Company Timeline to Expand Consumer Health Brand
L’Oréal, through its venture capital fund Business Opportunities for L’Oréal Development (Bold), has invested in Timeline, a Swiss consumer health biotech company specializing in longevity. The funds will be used to build Timeline into a leading longevity consumer health brand by expanding the science, product categories, and markets across food, beauty and health sectors. At the heart of the company is its exclusive molecule named ‘Mitopure,’ which is backed by more than 15 years of research and is clinically proven to target a key cellular longevity pathway by recycling and renewing the powerhouses inside cells, the mitochondria.

Disproquima Acquires Italian Company Res Pharma to Strengthen Life Science Industry Presence
Disproquima, a distributor of raw materials and ingredients, has announced the successful acquisition of Res Pharma, a renowned Italian company specializing in providing top-quality ingredients for the cosmetic, pharmaceutical, food, and nutraceutical industries.

Dexcel Pharma Confirms Acquisition of Eight CHC Brands from Teva for Expanded Portfolio
In late December 2023, Dexcel Pharma confirmed its acquisition of eight CHC brands, formerly marketed by Teva: sleep aid Sominex, antiflatulent Wind-Eze, Bisodol Indigestion Relief tablets, ED treatment Liberize, MacKenzies Smelling Salts for catarrh & head colds, EarCalm Spray for minor infections of the outer ear, cold sore treatment Cymex and Yeast Vite supplements. These join Dexcel’s existing brands in the UK such as Kwells travel sickness tablets and Pyrocalm Control heartburn & reflux treatment. Financial terms were not disclosed.

Stada Partners with Zuellig Pharma as Exclusive Distributor in the Philippines to Boost Market Presence
Effective 1st January 2024, Zuellig Pharma, a leading healthcare solutions partner in Asia, is now Stada’s exclusive distribution partner in the Philippines. The country is a key strategic market within the German-based company’s ambitious growth plans in SE Asia. The partnership will play a pivotal role in expanding access to Stada’s established CHC brands including the Fern-C vitamin C range and Oilatum skincare line, as well as Rx medicines.

technology.

Supersapiens Launches Diabetes App
The Supersapiens Diabetes app allows you to track your glucose through food, sleep, exercise, and insulin events – with events logging either manually or automatically through our integrations. Through events, the app can bring you unparalleled insights to thrive with diabetes.

marketing campaigns.

Natrol Partners with Barry’s for “Find Your Strength” Challenge to Promote Sleep Health
Natrol (Vytalogy Wellness) teams up with Barry’s fitness brand to tackle New Year’s resolutions, emphasizing that poor sleep can hinder exercise and self-control. Their “Wake Up Hour” workout classes at Barry’s locations will educate attendees on optimizing sleep. Actor Terry Crews is also involved in the campaign to raise awareness of quality sleep’s importance.

Swisse Multivitamins Launches “Sleep. Eat. Swisse. Repeat.” Campaign in Australia
Swisse’s latest campaign encourages daily supplementation with a catchy slogan and an upbeat electronic music track. Fashion influencer Jacquie Alexander promotes the wellness benefits of Swisse Ultivite Women’s Multivitamin. The campaign includes a “Scan. Win. Swisse. Repeat.” promotion, where participants can win prizes, including Peloton Bikes and a Visa card, by scanning their supplements.

other market data & trends.

Amazon’s Top Supplement Brands and Trends for 2024
Garden of Life was the No. 1 supplement brand on Amazon for the 12 months ending August 2023, bringing in more than $350 million in sales on the platform, according to data from SPINS/ClearCut Analytics.
Other top supplement brands on Amazon include Optimum Nutrition, Vital Proteins, and NOW Foods.

Key Food, Drink & Supplement Trends for 2024
FrieslandCampina Ingredient’s Nutritional Trends 2024 report focuses on how to seize growth opportunities in the food, drink and supplement industries. Backed by market research and consumer insights, five key trends include:

Securing the future, sustainably In 2024, sustainability can make or break a brand’s reputation. Today’s consumers are actively looking for planet-first nutrition — products that are proven to be as good for the planet as they are for our health.
Nutrition for all Nutritional needs is shaped by age, gender, genetics, lifestyle, and more. In 2024 consumers will increasingly understand solutions that meet them. It is the nutrition industry’s job to develop effective applications that provide accessible and tailored solutions for consumers from all walks of life.
Alt proteins go global Some 45% of global consumers now eat or drink dairy-alternative products, driven by personal beliefs and perceived health benefits of plant-based ingredients, representing a promising avenue for innovation.
Going “Beyond the Gut” With 2 in 3 global consumers seeing gut health as very important, its new meaning goes way beyond digestive comfort. Consumers recognize how the gut is also a prime area for improving immune, brain, and muscle health. With consumer interest in mental and physical health skyrocketing, as well as an increased understanding of the gut’s crucial role, gut health should not be ignored.
Aging & recovering well Individuals are taking a proactive approach to get the most out of life, especially older populations, who are increasingly looking to age healthily to keep doing what they love for longer

Top 10 Nutrition Trends by Nutiani
Nutiani, the health & wellbeing B2B business of Fonterra, has published its list of Top 10 Health & Nutrition Trends for 2024. It is based on a survey of 2,500 consumers across five countries (USA, China, Japan, S Korea, UK) as part of ongoing research to understand how inflationary pressures have shaped consumer behavior in the health & wellbeing sector:

Consumers seek value amid inflation The global cost-of-living crisis has left 84% of consumers feeling the impact, with 41% saying their food choices and nutrition have been impacted. Some 24% are opting for quality over quantity, indicating a shift towards purchasing fewer, but higher-quality products.
Scientific credibility drives trust Science holds the key to consumer trust, with the Top 4 product attributes impacting the believability of the product being related to science.
Mental well-being remains in the spotlight The importance of mental health has firmly held its position in consumers’ minds since the start of the pandemic and it will continue to be a priority.
Prevention for healthy aging Consumers generally has a proactive approach toward health & well-being, with 79% consuming products as they think that nutrition can help avoid health issues. This mindset continues into old age, where consumers are significantly more concerned about aging healthily compared to 2021.
Rising demand for multifunctional solutions Some 32% of consumers say “multiple health benefits” shape perceptions of value when purchasing nutritional products to manage health & well-being, with 51% displaying a consistent inclination towards such solutions.
Branded ingredients for differentiation In a market flooded with options, branding ingredients is a powerful strategy for differentiation. Nearly 50% of consumers believe that branded ingredients impact the believability of a product, emphasizing the importance of establishing a unique brand identity.
Protein power in traditional dairy Dairy protein is among the Top 3 ingredients considered by consumers to manage weight, mobility, stress levels, and muscle, cognitive, skin, immune & digestive health.
Probiotics: a rising star Probiotics are widely recognized by consumers, with 49% of respondents aware of them as an ingredient that can be taken to manage health & well-being.
Sustainability alone is not enough Environment issues remain among the Top 3 concerns of consumers, with 64% stating they are extremely or moderately concerned.
Self-education amid misinformation With 23% of consumers relying on self-education for health management vs 17% in 2021, businesses have an opportunity to become trustworthy sources of information. Education is of growing importance as consumers become cautious about long-term product consumption.

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explore further.

Nootropics are popular in nutraceutical products for cognition support

The rise of nootropics

As cognitive performance becomes more important, nutraceutical products based on nootropic ingredients are on the rise.

Blood glucose management trend in supplements

Recently, in more advanced markets, the blood glucose supplement segment has started to develop with new launches.

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