Industry News Roundup - November 2024

research.

Sucrosomial B12 Rapidly Eliminates Deficiency in Just 24 Hours
PharmaNutra Spa’s sucrosomial vitamin B12 has been shown to rapidly and consistently elevate blood B12 levels more effectively than conventional supplements, according to a new study. It was the only supplement to surpass deficiency-borderline thresholds within 24 hours.

new launches.

PanTheryx® Introduces Natural Solution for GLP-1 Gut Side Effects
In November, PanTheryx® launched a patented, all-natural supplement formulated to address pervasive gut-related side effects of GLP-1 medications. Relesium™ combines the scientifically backed benefits of chicken egg powder and bovine colostrum, addressing digestive discomfort, such as nausea, acid reflux, bloating, constipation, and diarrhea, experienced by a substantial portion of GLP-1 users worldwide.

Sirio Unveils Melatonin-Free Sleep Gummies and More at SupplySide West 2024
Sirio Pharma is set to showcase a new range of innovative product solutions at SupplySide West 2024 in Las Vegas, including Melatonin-Free Sleep Gummies, Mushroom Trifecta Gummies, and Snackable Hydration Gummies.

Melatonin-Free Sleep Gummies utilize L-theanine and a proprietary botanical blend to promote relaxation and sleep without the common side effects of traditional sleep aids.
Mushroom Trifecta Gummies combine cordyceps, lion’s mane, and reishi mushrooms for energy, focus, and mental clarity.
Snackable Hydration Gummies offer electrolyte replenishment for enhanced hydration and muscle function.

Karallief Launches Herbal Blend Supplement for “Significantly Improved” Sleep as a Melatonin Alternative
Karallief has introduced KaraCalm, a clinically researched supplement for sleep and stress support, positioned as a natural alternative to melatonin. In a 56-day randomized, double-blind, placebo-controlled study with 60 healthy adults, KaraCalm showed significant improvements in sleep quality and stress management within just 14 days.

David Beckham Co-Launches Wellness Brand Aimed at Helping People “Feel Their Best”
Soccer icon David Beckham has partnered with Prenetics to launch IM8, a health and wellness brand developed with input from top scientific institutions like the Mayo Clinic and NASA. IM8’s flagship products include:

Daily Ultimate Longevity, a supplement supporting NAD+ levels and cellular renewal for healthy aging, and
Ultimate Essentials, a comprehensive powder with 92 ingredients replacing 16 daily supplements, targeting heart, joint, and muscle health.

LifeVantage Embraces ‘Activation Era’ with Launch of GLP-1 System
LifeVantage has introduced the MindBody GLP-1 System, a dual product suite comprising MB Core and MB Enhance, designed to stimulate GLP-1 hormone production naturally. MB Core activates L-cells in the gut to increase GLP-1 levels, while MB Enhance supplies resistant fibers and nutrients to optimize gut microbiome support. This nutrigenomic approach targets appetite regulation and metabolism for sustainable weight management without relying on pharmaceuticals.

Microphyt Launches Microalgae Ingredient for Gut and Mood Health
French biotech company Microphyt has introduced ZenGut™, a microalgae ingredient designed to regulate microbiota and mood through the gut-brain axis. Sourced from the Tetradesmus obliquus Mi175.B1.a strain and produced using sustainable, patented hydro-biomimetic technology, ZenGut™ has been clinically shown to enhance intestinal function, digestive comfort, and gut microbiota diversity.

Fytexia Introduces a New Solution for Sleep Enhancement
In October, Fytexia launched a natural fermented garlic extract rich in s-allyl-cystein, an amino-acid-derived compound clinically supported to improve overall sleep quality and reduce mental and physical fatigue, as proven in 4 clinical studies.

ValbiotisPRO Metabolic Health to Launch in 2025
Valbiotis will launch its ValbiotisPRO Metabolic Health supplement in France in February/March 2025. Based on Totum-63, the plant-based, drug-free supplement targets moderate dysglycaemia, weight management, and metabolic syndrome parameters. Its introduction follows the success of ValbiotisPRO Cholesterol, and it will be available in pharmacies and online, priced at €22.95 for 90 capsules or €39.95 for 180 capsules.

Colgate Addresses Menopause
Colgate has partnered with GenM to launch an oral care line tailored for menopausal women. The range includes Total Advance Gum Care Toothpaste, designed to address gum health and sensitive teeth, as research shows that 28% of post-menopausal women risk tooth loss within five years

partnerships, M&A.

OmniActive Acquires Enovate to Boost Health Ingredients’ Portfolio
OmniActive Health Technologies has acquired India-based Enovate Biolife to enhance its portfolio of innovative, clinically proven health ingredients. The two companies previously collaborated in 2019, when OmniActive licensed Enovate’s enXtra, a plant-derived nootropic from Alpinia galanga that offers mental energy benefits without caffeine. Following the success of their partnership, the agreement was expanded globally.

CHC Company Ventures into Hormonal Health
Venture Life Group has acquired Health & Her, a women’s health business specializing in perimenopause and menopause supplements, for £7.5 million (US$9.7 million). Founded in 2018, Health & Her also offers a highly ranked Menopause App and plans to expand into both female and male hormonal health products. Venture Life CEO Jerry Randall expressed enthusiasm for the acquisition, emphasizing the company’s focus on supporting hormone changes throughout all life stages.

marketing campaigns.

Thorne Addresses Mocktail Trend with Brie Larson Collaboration
American brands are still utilizing the mocktail trend, which started in 2023 with the “sleepy girl mocktail” and became viral in January 2024. Thorne has performed a campaign/mocktail event with Brie Larson in October. They designed several recipes on how to mix Thorne products into mocktails.

technology.

SmartSKN Launches AI-Powered Skin Analyser
SmartSKN has launched the Muilli AI Dermascope, a portable skin analyser powered by advanced AI technology. The device, which features 60x magnification and bioimpedance sensors, analyzes various skin parameters with 98.3% accuracy and is supported by a database of over 150,000 skin profiles. Results are accessible through the SmartSKN Labs App, and the device helps create personalized skincare formulations in collaboration with LillyCover, a South Korean skincare company, priced at US$399.

other market data.

Brightseed’s Forager AI Platform Named as One of TIME’s Best Inventions of 2024
Brightseed’s proprietary AI platform, Forager, has been named one of TIME’s Best Inventions of 2024. This is the fourth award the company has achieved for the platform, with previous acknowledgments on the R&D 100 list, as well as the Forbes AI 50 list.

CRN Survey Shows Consistent Supplement Use
The 2024 CRN Consumer Survey on Dietary Supplements, conducted by Ipsos with 3,194 US adults, reveals that 75% of Americans continue using supplements, a figure consistent with previous years. The survey shows increased use of magnesium, prebiotics, ashwagandha, and melatonin compared to 2020, reflecting consumer interest in specialty products and personalized health solutions. CRN’s Jeff Ventura emphasized that this trend indicates ongoing consumer trust in the FDA-regulated supplement industry while embracing more individualized wellness practices.

regulatory.

France Proposes Sweeping Changes to Maximum Levels for Vitamins & Minerals
French regulators are proposing significant changes to permissible levels for vitamins and minerals in food supplements, which could see vitamin C limits slashed by almost 80%.

Chaga Confirmed as Novel Food by Finnish Food Authority
The Finnish Food Authority has classified chaga (Inonotus obliquus) as a novel food, meaning it is authorized exclusively for use in food supplements. Although chaga was consumed as tea in the 19th century and during wartime, it lacks a recent and continuous history of regular consumption, leading to its novel food status. This decision emphasizes the need for consistent historical usage to prevent classification as a novel food under EU regulations.

explore further.

Blood glucose management trend in supplements

Recently, in more advanced markets, the blood glucose supplement segment has started to develop with new launches.

Nutraceutical market trends for 2025

PharmaLinea has partnered with Euromonitor to deliver a webinar on nutraceutical products market trends for 2025.

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WHY OUR PRODUCTS

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The contents of this website do not provide medical advice, diagnosis, or treatment, and the information included on the website is offered for informational purposes only. As a result, you should never use the information you obtain on the website for diagnosis or treatment of any health problem or in place of any medication or other treatment prescribed by a physician or other healthcare provider.
Please consult with your physician or other healthcare provider if you have health-related questions before using any of products or relying on any information you obtain on the website. You should discuss any medications or nutritional supplements you are using with a healthcare provider before using any new medications or supplements. These statements have not been evaluated by any local Food and Drug Administration. Products are not intended to diagnose, treat, cure or prevent any disease.

Industry News Roundup – November 2024

research.

new launches.

partnerships, M&A.

marketing campaigns.

technology.

other market data.

regulatory.

explore further.

Blood glucose management trend in supplements

Nutraceutical market trends for 2025

reach out.