23rd of February 2021

New product launch strategy for 2021

PharmaLinea joined forces with Mintel to create a webinar on product launch strategies for 2021. The webinar is now available on demand.

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Watch this webinar to discover:

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  • what kind of nutraceuticals to launch in 2021
  • which health areas to address
  • what do experts predict for 2021

While supplement sales are growing nicely, so is the number of new launches, making strategies for differentiation more important than ever.

PharmaLinea has joined forces with Mintel to create a webinar and address these questions with solid market data. The webinar covers key trends in the supplement industry, providing a market forecast and data on the surge of new users in 2020, stressing the importance of quickly engaging with them. It examines sell-out data on successful health indications and explores future trends based on consumer interest and industry feedback. The session also looks at promising health categories in detail and reviews how the industry is responding with recent product launches, highlighting top claims, ingredients, and formats using insights from Mintel’s Global New Products Database.

explore further.

Product launch strategy for 2022

PharmaLinea teamed up with Euromonitor International to deliver a webinar, addressing questions of brand managers, licensing managers, and heads of innovation.

Nutraceutical trends talk

Episode #1 of our podcast with a special guest Kenn Israel from Innovation Nutrition Consulting.

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