15th of December 2021

New product launch strategy for 2022

PharmaLinea teamed up with Euromonitor International to deliver a webinar on nutraceutical market trends in 2022. The webinar is now available on demand.

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Watch this webinar to discover:

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  • what kind of food supplements to launch in 2022 and beyond
  • which health areas to address
  • which ingredients and forms are in demand
  • what do experts predict for 2022

While supplement sales are growing nicely, so is the number of new launches, making strategies for differentiation more important than ever.

In quarter 4, questions around new product launch strategy puzzle BDMs, brand managers, and heads of innovation globally. At PharmaLinea, we utilize our unique contact with brand owners and ingredient manufacturers globally, our presence at industry events, and our access to data to condense and deliver valuable insights to our partners. What started as smaller consultations has grown to large-scale online events, where we partner with some of the world’s leading intelligence providers, such as Euromonitor International. In this edition, we provide webinar attendees with sales figures and forecasts, consumer interest data, new product launch trends, and qualitative predictions by industry experts. Based only on reliable sources of information such as Euromonitor, IQVIA, and Mintel, we looked at the trends in 2021 and what can be predicted for the future.

explore further.

Nutraceutical market trends for 2024

PharmaLinea has once again partnered with IQVIA to deliver a webinar on nutraceutical product market trends for 2024.

Global CHC market trends talk

Episode #2 of our podcast with a special guest Amit Shukla from IQVIA Consumer Health.

Global CHC market trends talk with Amit Shukla

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