UTI supplements are a well-established segment in the women’s health category. The growth in sales is affecting this segment as well and brands and product lines, dedicated to urinary tract health, like Uqora by Pharmavite and AZO by i-Health, are appearing. They include various products with specific positionings, at-home test kits, apps, subscription models et cetera.
UTI market data from around the globe shows, that products with cranberry, D-mannose, and their combinations, like Cistiflux (the number 1 selling SKU among all UTI supplements in Italy that sold 403.000 units in 2020) and Femannose N (the fastest-growing product in Germany that sold 21 million EUR in its 4th year), are very successful.
In their market research, our client found, added-value cranberry sources are also on the rise. For example, the global number one cranberry supplement brand AZO, The Vitamin Shoppe’s recent launch True You, and 3 of the top 9 UTI SKUs in Italy, use branded cranberry sources. They also discovered D-mannose containing products to be on the steep rise.
The above-mentioned factors influenced our client’s decision to launch >Your< UTI Free Sachets.