Vitafoods Europe is the world’s main nutraceutical event, where the key players gather to discover and present the cutting edge in nutraceutical development. At the 2021 event, >Your< Iron Syrup was selected as the winner in the category of “Best Tasting Functional Beverage”.
One of the main features of Vitafoods Europe is the Tasting Centre, where delivery format innovations are showcased to be tested by industry professionals. Thousands of visitors that take part in the Tasting Centre then vote on the best tasting functional food and functional beverage. Each year the entries present tougher competition, as more and more companies recognize the importance of taste and invest in the development of better user experiences.
At Vitafoods Europe 2021, >Your< Iron Syrup was selected as the winner in the category of “Best Tasting Functional Beverage”. Alongside products such as cocoa drinks and honey syrups, it is an outstanding achievement for an iron supplement to be selected as the best tasting.
The award bears special importance as iron supplements are a category where taste is one of the main challenges of product development and most important for user compliance.
Anton Oražem, PharmaLinea’s CEO, said he is “proud of the development team and the hard work that went into making iron taste great”, while Maja Orešnik, PharmaLinea’s Science & Research Director commented that “it is outstanding how the number of awards for >Your< Iron Line keeps growing – after the recently achieved NutraIngredients-Asia Award and Vitafoods Asia Tasting Centre Award, we have now also taken center stage in Geneva, confirming the user experience of our iron supplements really is an excellent development achievement”.
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