time for
sleep.

Rarely do we see so much data so uniformly suggesting the time could be right to launch a product in a certain category. FMCG Gurus consumer surveys, IQVIA sales figures, Euromonitor data on users seeking new solutions – they are all indicating that the pandemic has pushed demand for sleep supplements into the mainstream.

Key figures at a glance:
  • around 20% of consumers have become conscious of their sleep health due to COVID-19
  • searches for “sleep supplement” grew by 28% in 2020 vs. 2019
  • “mood/relaxing” supplements were one of the top 5 growing categories in 2020
  • sleeping problems are the category where consumers are most frequently looking for new solutions – almost 50% of respondents
  • the largest corporations are starting to seize the opportunity – both pharmaceutical and FMCG (e.g. PepsiCo)

This demand was already reflected in the success of PharmaLinea’s >Your< Good Night Line in 2020, as we launched products in 3 new markets and doubled turnover. Have a look below to see if our products could also fit your brand.

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