15th of October 2025

Industry News Roundup – September 2025

Each month we prepare a curated selection of only the most relevant news, new clinical studies, and new product launches in the nutraceutical industry.

research.

D-mannose Could Improve UTI Symptoms
A new clinical trial on UClear® (D-mannose), an ingredient developed by KEB Nutraceutical USA Inc., demonstrated that it could improve discomfort in UTI symptoms. Supplementation over 3 days during an acute UTI was shown to be safe and well-tolerated in the study population, resulting in diminished urgency, incomplete voiding, frequency of urination, and reduced growth of urinary microbes. The total UTISA severity scores were not significantly different between the supplement and placebo groups.

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Shatavari Might Help with Perimenopause
A multi-institutional study on Xeya Modern Shatavari™ ingredient from NXT USA showed that the active could offer relief across a range of perimenopausal symptoms. The study involved women aged 40-50 in early perimenopause with mild-to-moderate vasomotor symptoms. The shatavari group demonstrated a reduction in several symptoms, including mood swings, anxiety, hot flushes, and dysmenorrhea. Furthermore, a dose-dependent modulation of estradiol and several other hormones was observed.

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Oral Probiotic May Support Vaginal Health
A new clinical trial on probiotic strains L. gasseri CECT 30648 (Lg) and L. crispatus CECT 30647 (Lc), developed by Kaneka Corporation, showed that oral supplementation with Lg could promote vaginal health. This strain, previously tested in vitro to survive the oral-gut-vaginal route, was able to colonize the vaginal tract of healthy women and exert antimicrobial activity, while the strain Lc was not detected at any point during the trial.

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Skin Microbiome Could be Linked to Visible Aging
Unilever researchers presented the first study to specifically compare the microbiome of people within a similar chronological age range (40-50 years old) but with different visible aging profiles. Subjects with delayed skin aging (DA) demonstrated a more resilient skin microbiome compared to a more fragile one demonstrated in premature aging participants (PA). Furthermore, the PA group was given a marketed product containing retinyl propionate, which showed improvements in age-related skin physiology while also shifting the microbiome to resemble that of the DA group.

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PEA Could Modulate Microbiome Activity and Offer Stress Management Potential
Two new studies have been published on Gencor™’s PEA ingredient, Levagen+®.
The first study showed that it may influence specific microbiome activity, support a balanced inflammatory response, and aid in maintaining healthy triglyceride levels.

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The second study involving female university students demonstrated that PEA could enhance resilience to stress. Results showed that 60 mg of PEA per day increased the Standard Deviation of Normal-to-Normal, a key heart rate variability marker associated with resilience to stress, while subjective stress and emotional measures didn’t show significant changes.

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Quatrefolic® May Protect Skin Against Sun Damage
New research showed that Quatrefolic® could support healthy skin by protecting against sun damage. The results demonstrated that this bioactive form of folate reduced oxidative stress and damage from UVA exposure, improved skin cell viability, and DNA integrity. The study hasn’t been published yet.

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Creatine Hydrochloride Might Support Menopause Well-Being
Researchers from the University of Novi Sad in Serbia concluded that supplementation with creatine hydrochloride enhanced cognition, increased frontal brain creatine levels, and favorably modulated serum lipid profiles in perimenopausal and menopausal women. Specifically, medium-dose creatine hydrochloride (1,500 mg/day) demonstrated a potential advantage over other treatments in reducing the severity of mood swings.

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Lemon Flavonoids Could Enhance Metformin’s Effect and Preserve GLP-1 Levels
A new study on Ingredients By Nature®’s Eriomin®, a blend of eriocitrin and other lemon flavonoids, showed that the ingredient could enhance the effect of metformin in prediabetic individuals. Participants who took metformin in combination with Eriomin® saw improved postprandial glucose metabolism, a 5% reduction in glucose two hours after consuming sugar, and preserved active GLP-1 levels.

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Okra and Ashwagandha Blend May Relieve GLP-1 Gastro-Intestinal Discomfort
New research suggests that NXT USA’s proprietary formulation, Digexin®, may help alleviate gastrointestinal issues in adults who are taking GLP-1 medication. Participants who supplemented this blend, which consists of okra fruit and ashwagandha root, reported improvements in digestive comfort and function including reductions in constipation, reflux, and swallowing difficulties. Furthermore, they experienced a reduction in perceived stress and an improvement in sleep quality. The preliminary findings have been submitted for peer-review publication.

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Liposomal Delivery Format May Boost CoQ10 Bioavailability
A new study on Specnova’s Liposomal CoQ-10 revealed that this formulation, based on the company’s LipoVantage® technology, could improve the absorption efficiency of the CoQ-10. Liposomal CoQ-10 had a 31,3% higher maximum concentration and a 22,6% higher total drug exposure in the bloodstream over 24 hours compared to the non-liposomal CoQ-10 formulation.

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More Interesting Studies:

  • A study comparing the effects of two multi-strain probiotic formulations on gastrointestinal symptoms and gut microbiota suggested that a higher dosage of probiotics could offer a superior performance in microbial regulation.
  • New research on carrot-derived rhamnogalacturonan-I (cRG-I) supplementation showed it could beneficially modulate gut microbiota, immune responses, and barrier function.
  • Two new studies on the beneficial effects of collagen peptides on skin showed they could mitigate the visible signs of skin aging and improve skin health.
  • A new trial on microalga Euglena gracilis demonstrated that supplementation with the active ingredient could suppress cold-like symptoms.
  • A study on Bacillus velezensis supplementation showed it may offer improvement in bloating, specifically in the lower abdominal region.

new launches.

Meiji Launches NMN Collagen
Japanese food company Meiji Co. Ltd presented a new version of their popular Amino Collagen powder, with the addition of nicotinamide mononucleotide (NMN). The new product, Amino Collagen NMN, is a result of an increasing interest in NMN in the domestic market, as well as in China, Taiwan, and Vietnam, where Meiji aims to expand its market share.

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Algalif Launches Astaxanthin at Higher Concentration
Icelandic biotechnology company Algalif presented Astalif™ 15%, astaxanthin oil extracted from Haematococcus pluvialis algae, offering a higher concentration and adding to its existing range of 5% and 10% astaxanthin products.

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Neuriva® Debuts Memory 3D™ Formula
Reckitt®’s brain health supplement brand Neuriva® introduced Neuriva Memory 3D™ capsules. The product contains two clinically tested ingredients: Sicilian grape extract Cognicell™ and NeuroFactor™, a whole coffee cherry extract. Neuriva Memory 3D™ is positioned to support three key dimensions of memory: short-term, long-term, and working memory, further supported by vitamins B6, B12, and folic acid for brain health.

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Bayer Launches Prenatal Nutrition Range in India
Bayer’s Supradyn® presented a new prenatal line with the launch of Supradyn® Mom’s, which is based on iron and folic acid, and Supradyn® Naturals Calcium+, which is based on calcium, vitamin D2, and magnesium. These products are positioned to address the nutritional deficiencies faced by women in India during preconception, pregnancy, and lactation.

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Ixoreal Biomed Announces Launch of Shatavari
Ixoreal Biomed, a leading nutraceutical company known for developing KSM-66 Ashwagandha®, announced the launch of SRI-81 Shatavari, a root extract of the shatavari plant. SRI-81 is clinically validated to support hormonal balance, fertility, and menstrual health, and is positioned to support women’s wellness across all ages.

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Skin Moderne® Enters Nutricosmetics with Beauty-From-Within Supplement
A beauty brand Skin Moderne® entered the supplement space with its first beauty-from-within product, i/o Beauti. This supplement comes in liquid capsules and features two proprietary ingredients, Compound Solutions’ CoreBiome® (tributyrin) and Yüth™ (spermidine extract). The product is positioned to address the gut-skin axis by supporting microbiome health, and to enhance cellular renewal through autophagy.

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Brightseed® Presents AI-discovered GLP-1 Companion Ingredient
Brightseed Bioactives® introduced BioMetaControl™, its first commercial bioactive ingredient for metabolic health. This protein powder contains two proprietary bioactives, NCT and NFT, both discovered using the company’s AI platform Forager®. These compounds were identified to activate HNF4α, the metabolic “master switch”, which helps regulate blood glucose, metabolism, and digestive well-being, all crucial needs among GLP-1 users.

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Desert Harvest® Launches Human-Identical Lactoferrin for Menopause Symptom Relief
US-based supplement brand Desert Harvest® presented Human Bioidentical Lactoferrin capsules, featuring the company’s patented high-strength aloe vera and Helaina’s effera™, the first bio-identical lactoferrin. The formulation is designed to address various menopausal symptoms, including hormonal fluctuations, vaginal dryness, iron deficiency and fatigue, gut health, inflammation, and immunity.

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Fairhaven Presents Two New Products for Women with PCOS and PMS
Fairhaven Health® enhanced its women’s health product portfolio with two dietary supplements in capsule formats, PQQ + Myo + D-Chiro Inositol and Multi-Symptom PMS Relief. PQQ + Myo + D-Chiro Inositol is designed to address common drivers of polycystic ovary syndrome (PCOS), including insulin resistance, oxidative stress, and mitochondrial dysfunction. Women affected by PCOS often experience intensified premenstrual syndrome (PMS), which is why the company designed the Multi-Symptom PMS Relief formula. This product aims to support improvement in symptoms such as cramps, bloating, and mood swings.

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Equa Unveils Hydration and Cognition Supplement
Slovenian brand Equa launched a new Recharge Tonic + Creatine powder supplement, combining creatine with electrolytes and vitamins. The ready-to-mix beverage is positioned for reducing tiredness, improving performance, and supporting faster recovery.

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partnerships, M&A.

Danish Collaboration for Microbiome and Metabolic Health Research
Two Denmark-based companies, Novonesis and Novo Nordisk, partnered to research the effects of microbiome balance on metabolic health. The research will explore the effects of pre- and probiotic synbiotic food supplements on the gut microbiota and their impact on factors such as cholesterol and blood glucose levels. With the intention to utilize “deep phenotyping”, their goal is to demonstrate a connection between gut and metabolic health and to generate new biomarkers.

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Nutrabolt® Expands Investment in Bloom Nutrition
US wellness company Nutrabolt® continues to invest in the wellness supplements and functional beverages brand Bloom Nutrition. Already holding a 20% minority stake, Nutrabolt® aims to strengthen its commercial relationship with Bloom Nutrition following the successful launch of the co-developed product, Bloom™ Sparkling Energy.

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Uriach Acquires iPHARMA S.A.
European natural consumer health Uriach announced the acquisition of iPHARMA S.A., a fast-growing Athens-based company specialized in food supplements. This strategic move strengthens Uriach’s nutraceutical portfolio, accelerates the growth of its brands in Greece, and reinforces its presence in Southeastern Europe.

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Bayer Opens New Phytomedicines Laboratory
German pharmaceutical company Bayer inaugurated its new laboratory in Darmstadt, dedicated to advancing innovation in phytomedicines and biotics. Displaying the company’s increasing focus on the supplements sector, the new lab features advanced equipment and specialized capabilities for processing herbal extracts. The company’s R&D team will focus on innovating in digestive and metabolic health, stress, immunity, and cough and cold, claiming there is a growing demand for natural solutions.

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3H Labs Presents Gotu Kola for Eye Health
Korean 3H Labs introduced its proprietary gotu kola (Centella asiatica) extract, Himalca™, in the US and European markets. The ingredient is standardized to high concentrations of asiaticoside bioactive and is positioned to help with age-related vision decline by shielding eyes from UV and blue light. Gotu kola is booming in the Korean beauty industry, with the company aiming to bring new opportunities for formulators across new markets.

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Nutrafol Partners with Major League Baseball After Earning NSF Certified for Sport
Nutrafol announced a multi-year partnership with Major League Baseball (MLB) as its Official Hair Growth Partner. Additionally, Nutrafol is the first hair growth supplement to earn NSF Certified for Sport, the only certification program recognized by the MLB. The partnership will begin with the “Hats Off” campaign, rooted in the tradition of fans taking their hats off during exciting moments of the game and will include recognized baseball personalities talking about their personal hair journeys. The second campaign “The Long Game” will follow in 2026, providing education about long-term hair health maintenance, targeting the root causes of hair thinning.

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marketing campaigns.

Thorne® Features Grammy-Winning Artist in Creatine Campaign
Thorne® presented its new Creatine campaign, featuring Grammy Award-winning musician and performer Ciara, to emphasize the supplement’s wide range of benefits. The main message of the campaign is that creatine is not only for bodybuilders and athletes but for everyone who wants to enhance their performance, endurance, and cognition. The company’s creatine monohydrate is micronized and is claimed to deliver enhanced absorption.

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Balchem® Initiates B2C Vitamin K2 Promotion
Supplier Balchem® launched a consumer-facing marketing campaign for its K2VITAL® ingredient in collaboration with the FC Bayern Women’s Football Team. The promotion included an exhibition stand at the opening game of the German football league, presenting supplement brand Natsana’s Natural Elements Range that contains K2VITAL® to a large and engaged audience. The firm explained that it aims to raise consumer awareness of the K2 vitamin health benefits, closing the gap between B2B and B2C markets. As the next stage of the campaign, the company plans to invest in influencer marketing.

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Nutrafol Launches Magazine for Menopause Education
The leading hair growth supplement brand Nutrafol launched “The Menopause Edit”, its first magazine designed to educate, empower and destigmatize the menopause experience. The platform features a range of expert contributors, including leading dermatologists, naturopathic doctors, researchers and the powerful stories of everyday women. The campaign highlights Nutrafol Women’s Balance dietary capsules, the brand’s formula designed for women over 45 experiencing hair thinning, which targets root causes such as hormonal shifts, aging, and metabolism. The campaign will be further amplified through other media channels, including editorial partnerships with Vogue and Oprah Daily.

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Holland & Barrett Presents New Inside-Out Beauty Strategy
The UK retailer Holland & Barrett unveiled its new business and store format strategy, transforming its beauty category. The company explained that it aims to deliver a science-led, customer-first experience, inspired by the beauty-from-within approach that combines wellness and efficacy. This new beauty format combines supplements and collagen within the same space as beauty products, introduces new “high-performance” beauty brands, and incorporates expert-led advice from trained staff. Between June and August this year, stores testing this format saw an average 7% uplift in beauty sales revenue compared to control stores.

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regulatory.

Rousselot Attains Global Patents for Joint Health Blend
Global leader of collagen-based solutions Rousselot secured patents in Europe, Japan, and China for its proprietary blend Colartix®, which consists of collagen peptides and chondroitin sulfate. With the protection that these patents provide, the company aims to further innovate in the collagen industry and strengthen its product’s appeal through association with proven innovation and trust.

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EFSA Authorizes Benicaros® as Safe for Human Consumption
The European Food Safety Authority (EFSA) published a positive opinion confirming that carrot rhamnogalacturonan-I, the active fiber in NutriLeads’ precision prebiotic Benicaros®, is safe for human consumption. This decision marks a significant step forward for formal authorization by the European Commission, opening new opportunities to offer this prebiotic to EU consumers.

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Lonza CHI Becomes NutraStrong™ Collagen Certified
SGS Nutrasource awarded Lonza Capsules & Health Ingredients with NutraStrong™ Collagen Verified certification for its UC-II® undenatured type II collagen, positioned for joint health. This is the first certification program to independently verify the identity, source, safety, and quality of collagen ingredients and products.

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other market data.

2025 NutraIngredients-Asia Award Winners
Winners of the 8th NutraIngredients-Asia Awards have been revealed:

Ingredient of the Year Awards

  • Beauty from Within: BiomeNrich™ PRO E133
  • Botanical: Reducose®
  • Healthy Ageing: STGaia™
  • Microbiome Modulation: BARLEYMAX® Super Barley™
  • Mind and Mood: ProbioBrain™ with the unique Bifidobacterium longum 1714™ psychobiotic strain
  • Sports Nutrition: Weizmannia coagulans BC99

Product of the Year Awards

  • Beauty from Within: Cenovis® Collagen Vitamin Jelly Stick
  • Botanical: Pro-tabolism Plus™ Coffee
  • Immune Support: Colos IgGold™
  • Microbiome Modulation: Life-Space® Acne Relief + Skin Rebalance
  • Sports Nutrition: CurraNZ® Original New Zealand Blackcurrant Capsules

Speciality Awards

  • Editor’s Award for Infant and Child Nutrition Initiative: AstaReal® Natural Astaxanthin for Children Digital Eye Strain
  • Innovation in Women’s Health: Lactiplantibacillus plantarum 299v (LP299V®) and iron
  • Marketing Initiative of the Year: TopHealth & Pharmabros pharmacist influencer campaign
  • Nutrition Research Project: Premeal Whey Protein Lowers Postprandial Blood Glucose in Women with Gestational Diabetes Mellitus
  • Start-Up Award: Maolac
  • NutraChampion: Dr Ross Walker

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Rise of Chaga-Mushroom for Gut-Brain Axis
Innova Market Insights presented new data on the gut-brain axis supplements trend:

  • New supplement launches with brain-mood health & digestive health claims grew by a CAGR of 11% from June 2020 to June 2025.
  • 30% of participants in Innova Health & Nutrition Survey 2025 said that they are taking a brain health/mental health supplement to age healthily.
  • Most popular subcategories with gut-brain health claims were vitamins & minerals at 26%, followed by botanical/herbal supplements at 25%, and probiotics at 8% from July 2024 to June 2025.
  • Women’s health new product development grew by a CAGR of 38% from July 2020 to June 2025.
  • Fastest-growing ingredients for gut-brain products were chaga mushroom at 63%, acacia fiber at 60%, and magnesium bisglycinate at 50% from July 2020 to June 2025.
  • Gut-brain axis supplements experienced a 12% CAGR in natural claims from July 2020 to June 2025, opening the path to innovation.

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Gen Z and Millennials Turn to ChatGPT for Supplement Advice
New SPINS® market research looked at how the next two generations of consumers, Millennials and Gen Z, are shaping the consumer-packaged goods industry trends:

  • Both generations are less concerned with aging and managing inflammation, but over-index in stress management (36%) and skin, hair & beauty category (38%), compared to the total population of respondents.
  • The hydration category continues to grow, reaching a 12,7% growth from July 2024 to July 2025.
  • Additionally, the use of AI tools for personalized nutrition is increasing, with 18% of Gen Z and 13% of Millennials using AI chatbot tools to learn about new products.

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US Sales of Herbal Supplements Reach New Record High
The nonprofit American Botanical Council’s 2024 Herb Market Report, published in the summer issue of HerbalGram, presented the following data:

  • Retail sales of herbal dietary supplements in the United States reached a record 13.231 billion USD in 2024. That is an 5,4% increase compared to 2023 or 680 million USD.
  • Psyllium remained the top-selling herbal supplement in mainstream retail outlets for the third consecutive year (290 million USD in 2024).
  • Mushroom category entered the mainstream channel’s top 40 list for the first time in 2024 after a 76% sales increase.

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explore further.

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We discussed the future of clinical trials and how Radicle Science’s technology-based platform aims to make them more accessible to everyone.

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Creatine and colostrum are 2 supplement ingredients that have recently stepped into the spotlight. How is the market for each ingredient evolving and how can brands address the growing trends?

Creatine and colostrum are increasingly becoming popular ingredients for brands to include in nutraceutical products.

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