Our Korean clients TopHealth are NutraIngredients-Asia Awards finalists! We are very proud that our product development and TopHealth’s marketing knowledge have resulted in the recognition of such a prominent industry institution.
NutraIngredients-Asia Awards is the premier celebration of excellence in the dietary supplements and functional food sectors. The awards recognize outstanding achievements across ingredients, finished products, companies, individuals, and initiatives within the nutrition and dietary supplements industry. In 2025, 17 award categories were offered. In July, only 3 finalists were selected in each category, and the winners will be announced on September 17th.
At the 2025 awards, PharmaLinea’s South Korean client TopHealth was selected as a finalist in the category “Marketing Initiative of the Year”. The selected campaign was performed in collaboration with Pharmabros, a content-and-commerce agency composed of licensed pharmacist influencers.
The campaign, which features products manufactured in the European Union by PharmaLinea, tackles misinformation in the supplement space by sharing science-backed, educational content on social media. Targeting health-conscious consumers, it features pharmacists as trusted voices, delivering credible advice on wellness topics such as immunity, gut health, and sleep. In partnership with Pharmabros, the initiative blends medical expertise with engaging social media formats, like Q&A’s, to boost consumer trust, awareness, and conversions.
While the campaign has seen high commercial success since its launch, its real strength lies in showing that science-led, ethical communication can thrive on social media. This is a meaningful step toward improving health literacy and modernizing how we engage with wellness.
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