Our Korean clients, TopHealth, have won the NutraIngredients-Asia Award for Marketing Initiative of the Year! The award-winning campaign featured PharmaLinea’s private label food supplements, and we’re extremely proud of our clients’ achievement.
NutraIngredients-Asia Awards is the premier celebration of excellence in the dietary supplements and functional food sectors. The awards recognize outstanding achievements across ingredients, finished products, companies, individuals, and initiatives within the nutrition and dietary supplements industry. In 2025, 17 award categories were offered. In July, only 3 finalists were selected in each category, and the winners will be announced on September 17th.
The “Marketing Initiative of the Year” category was introduced in 2025 for the first time, and it aims to honour outstanding projects that not only exhibit creative excellence but also effectively address key nutritional or physical activity challenges.
At the 2025 awards, PharmaLinea’s South Korean client TopHealth was selected as the winner in the category “Marketing Initiative of the Year”. The selected campaign was performed in collaboration with Pharmabros, a content-and-commerce agency composed of licensed pharmacist influencers.
The campaign, which features nutraceutical products manufactured in the European Union by PharmaLinea, set out to tackle health misinformation on social media by delivering credible, science-based supplement education.
The results were equally impressive: over 11 thousand units sold in just 3 days, total sales across participating brands surpassing KRW 7 billion, a 4,7-fold increase in brand search queries, and a 7,3% conversion rate for pharmacist-led content.
This award highlights how expert-driven influencer marketing can both improve public health and deliver exceptional business results in the nutraceutical sector.
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