We are excited to announce that >Your< Iron Forte Orosticks have been selected for the Vitafoods Europe Innovation Tour! The tour showcases the most innovative products at Vitafoods Europe 2022, helping global attendees uncover unique offerings at the show. With its innovative delivery format, which is both user-friendly and challenging to develop, >Your< Iron Forte Orosticks convinced the Vitafoods content team and were included in a series of videos, available on the event platform. This is the second time PharmaLinea’s new product launches were recognized by Vitafoods Europe Innovation Tour and another piece in the growing list of awards and recognitions of >Your< Iron Line.
Market data shows direct stick packs to be in some of the fastest-growing SKUs in various market segments. We are excited to be able to add this unique delivery format to two of our most successful product lines.