In quarter 4, questions around new product launch strategy puzzle BDMs, brand managers, and heads of innovation globally. At PharmaLinea, we utilize our unique contact with brand owners and ingredient manufacturers globally, our presence at industry events, and our access to data to condense and deliver valuable insights to our partners. What started out as smaller consultations has grown to large-scale online events, where we partner with some of the world’s leading intelligence providers, such as Euromonitor International. In this edition, we provide webinar attendees with sales figures and forecasts, consumer interest data, new product launch trends, and qualitative predictions by industry experts. Based only on reliable sources of information such as Euromonitor, IQVIA, and Mintel, we looked at what the trends were in 2021 and what can be predicted for the future.
Monika Szelążek – Regional Client Executive at Euromonitor International
Matevž Ambrožič – Marketing & PR Director at PharmaLinea