new product
launch strategy

What kind of supplements to launch in 2021 and beyond? Which health areas to address? What kind of positionings, ingredients, and forms are in demand? PharmaLinea has joined forces with Mintel to create a webinar and address these questions with solid market data. Register below to receive the recording.

Supplement new product launch strategy
Agenda:
  • forecast for the supplement industry
  • how many new supplement users appeared in 2020 and why they should be addressed quickly
  • sell-out data on which indications were most successful
  • what do we expect for the future – based on consumer interest data and the voice of the industry
  • a look at the most promising indications in detail
  • how the industry responded in product launches so far – a look through Mintel’s Global New Products Database to see the key health claims, ingredients, and forms of recent supplement launches

reach out.