prebiotics in the spotlight.

Digestive health supplements are one of the largest and most consistently growing categories. Probiotics have been the key driver of growth in the past, but categories like prebiotics are starting to get more and more attention.

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probiotics vs. prebiotics vs. postbiotics

  • Probiotics are living microorganisms that, when administered in adequate amounts, confer a health benefit on the host.
  • Prebiotics are a substrate that is selectively utilized by host microorganisms conferring a health benefit.
  • Postbiotics are the preparation of inanimate microorganisms and/or their components that confer a health benefit on the host.
Prebiotics in digestive health supplements

why prebiotics?

When compared to probiotics, prebiotics facilitate shelf-life stability and digestive tract survival and promote the growth of native microflora. They may be the better option for companies focused on quality and scientific support.

a growing market:

  • gut health products are usually among the top 3 categories in each market and represented 10,4% of the global dietary supplements market in 2021 (vitamins excluded)
  • even well-developed markets, such as South Korea or Canada, showed outstanding growth in the past 5 years
  • while probiotics were twice as frequently included in digestive health formulations in 2019, prebiotics are closing the gap quickly

With more than 27% of digestive health new product launches containing prebiotics, this seems to be a major global trend and prebiotics may overtake probiotics soon.

launched by leaders.

From commodity-based high-volume functional foods to a booming premium supplement segment based on clinically supported branded ingredients, prebiotics have quickly evolved and are now being launched by some of the world’s leading and most innovative brands.

This includes pharmaceutical and practitioner channel brands like:

  • Bayer
  • Sanofi
  • Life Extension

Sanofi, Life Extension, Boots, Now Foods, GNC, P&G, Country life, Culturelle, Microbiome Labs, and Holland & Barrett have all launched prebiotics with a branded and studied main ingredient.

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Every year, PharmaLinea strives to be at the forefront of shaping nutraceutical innovation. Consequently, our 2022 development achievements also include a line of supplements, addressing digestive health. Prebiotics have advanced significantly in recent years and we were finally able to develop a product with efficacy in low dosages, that we are confident will bring consumers the promised benefits.

>Your< Prebiotiq Line is based on arguably the most awarded prebiotic ingredients of recent years, used by major global brands.

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