From commodity-based high-volume functional foods to a booming premium supplement segment based on clinically supported branded ingredients, prebiotics have quickly evolved and are now being launched by some of the world’s leading and most innovative brands.
This includes pharmaceutical and practitioner channel brands like:
- Bayer
- Sanofi
- Life Extension
Sanofi, Life Extension, Boots, Now Foods, GNC, P&G, Country life, Culturelle, Microbiome Labs, and Holland & Barrett have all launched prebiotics with a branded and studied main ingredient.