Taste and Form Innovation Awards.

Our most awarded product line, >Your< Iron Line, has been awarded again. Our products have received not one, but two new awards at the Functional Foods for Wellness Summit 2024 in Asia in the categories “Popular Product Flavor” and “Product Form Innovation”.

Functional Foods for Wellness Industry Awards.

The Functional Foods for Wellness Industry Awards (FFWS Awards) showcase enterprises and products in the Asia-Pacific region that demonstrate innovation, outstanding achievements, or make significant contributions to the development of the functional food, dietary supplements, and nutrition fields. At the 2024 FFWS Awards, >Your< Iron Syrup was selected as a winner in the category of “Popular Product Flavor” and >Your< Iron Forte Liquid Sticks were selected as the winner in the category of “Product Form Innovation”.

>Your< Iron Syrup selected as the winner for “Popular Product Flavor”.

Following a “Best Tasting Functional Beverage” award at Vitafoods Europe, this second taste award for >Your< Iron Syrup highlights our commitment to overcoming taste challenges in iron supplements. As iron supplements are a category where taste is one of the main challenges of product development and most important for user compliance, it bears special importance.

>Your< Iron Forte Liquid Sticks selected as the winner for “Product Form Innovation”.

>Your< Iron Forte Liquid Sticks received an award in product innovation. We utilized our expertise in advanced product forms to develop a product with an ever-better user experience and even better differentiation for our clients. The direct stick format is growing in popularity but can pose many challenges for developers. We are pleased with the development achievement our R&D was able to deliver with this product.

unmatched assets.

The collection of assets on >Your< Iron Line is unmatched in the market and consists of several studies and awards.

Awards:

  • NutraIngredients-Asia Award for >Your< Iron Syrup
  • Forbes Best Brand Award for our client’s launch of >Your< Iron Line
  • Runner-up Taste Award for >Your< Iron Forte Liquid at Vitafoods Asia
  • Best-Tasting Functional Beverage Award for >Your< Iron Syrup at Vitafoods Europe
  • Best-Tasting Functional Beverage Award for >Your< Iron Forte Liquid Sticks at Vitafoods Europe
  • Annual Popular Product Flavor Award for >Your< Iron Syrup at Functional Foods for Wellness Summit
  • Annual Product Form Innovation Award for >Your< Iron Forte Liquid Sticks at Functional Foods for Wellness Summit

Studies:

  • gold-standard clinical trial on iron-deficient children with &gt;Your&lt; Iron Syrup
  • an animal model study comparing &gt;Your&lt; Iron Syrup to ferrous sulphate

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