trends webinar.

PharmaLinea has partnered with IQVIA to deliver a webinar on nutraceutical product market trends for 2023. We aimed to shed a light on the upcoming developments in the nutraceutical products industry. What can we make of recent data and what should we look out for in 2023? Click on the button below to watch the webinar on demand and find out.

Which health areas to address? Which positionings, ingredients, and forms are growing? How is inflation affecting the market?

trends webinar 2022 pharmalinea iqvia agenda

Nutraceutical products market trends.

To answer the above questions, we first need to compare the nutraceutical products market and the OTC drug market and look at the difference between these two from pharma categories.

Concentrating on the nutraceutical market, in the webinar, we take a look at what categories are growing globally and deep dive into certain regions.

With the spotlight on retail vs. e-commerce, we talk about the performance of various sales channels. The influences on consumers’ purchasing decisions regarding nutraceutical products are also included in our discussion.

The webinar’s main focus is the trending indications, demographic groups, product forms, and ingredients. We debate how brands are responding to these trends with specific recent product launches, adding tips for market differentiation in 2023.

Also including predictions by industry experts from consultancy companies, brand owner companies, and market intelligence agencies, this webinar is devoted mostly to making sense of current and predicting future trends through qualitative information rather than only plainly presenting past data.

Watch on demand.

Duration: 1 hour


  • Amit Shukla, VP & Head of Global Consumer Health Consulting Services at IQVIA Consumer Health
  • Matevž Ambrožič, Marketing & PR Director at PharmaLinea

Download the virtual launch presentation to find an overview of all our new products, their formulations, and main advantages. Additionally, discover market data and trends that drove us to innovate in the categories of prebiotics, iron, and UTI supplements.

reach out.

  • Max. file size: 30 MB.

PharmaLinea © 2024