In the nutraceutical industry, as well as in general, the “Made in EU” label is shown to create a positive product perception among consumers. Consumers believe such products to be of higher quality and safer to use. The latter is based upon the fact that nutraceutical products, manufactured in the European Union, are subject to EFSA’s strict regulatory processes. The “Made in EU” label is especially well-perceived among non-European consumers in the SAE, MENA, CIS, and LATAM regions. Brands in those regions communicate the label on their websites, among their USPs, on product packaging, and even in videos. According to the case study, performed on a product launched by PharmaLinea’s partners, great market success can be achieved by launching such products.