20th of November 2025

NutraLoop™ Summit

PharmaLinea presented the first NutraLoop™ Summit - an online event with 12 speakers bringing actionable insights for 2026.

What if by the end of 2025, you didn’t only know which nutraceutical trends to address in 2026 and beyond, but possessed the tools, frameworks, and practical know-how to act on them immediately?

To offer you exactly that, PharmaLinea presented the first-ever NutraLoop™ Summit. Instead of vague predictions and generic facts obtainable online, this event is designed to deliver actionable, data-backed insights you can apply straight into product strategy, development, and go-to-market execution.

2

content
tracks

12

expert
speakers

3

content
types

Request on-demand presentations, expert roundtables, and hands-on workshops led by experts from IQVIA, NHCO, Pharma5, AB-Biotics, Beyond Brands, Radicle Science, PharmaLinea, FoodChain ID, Headlines Promotions Inc, The Herbal Pharmacist, and Free the Birds.

Two dedicated tracks to choose your focus

Whether your role in the company is in R&D, regulation, marketing, business development, or management, you will be able to select content tailored to your expertise. NutraLoop™ Summit featured two separate tracks, one with a scientific and the other with a marketing focus, both designed to deliver clear, actionable takeaways, not just inspiration.

Exclusive workshops with limited availability

For an even more interactive and educational experience, we hosted two hands-on workshops:

    • Live formulating exercise with Kenn Israel from Beyond Brands
    • Practical session on nutraceutical branding with Lindsey Figarol and Matt Taylor from Free the Birds

You can now request all content on demand.

timeline.

keynote

10:00

NUTRACEUTICAL TRENDS FOR 2026 & BEYOND

Presentation (30 min)

Matevž Ambrožič,

Marketing Director

What kind of nutraceuticals to launch in 2026 and beyond? What can we make of the recent data, and which white spaces should we look out for in the coming years? This keynote will focus on the current trends, affecting the nutraceutical industry, key up and coming ingredients, and new marketing strategies with surprising results. We will support this with solid market data, recent product and ingredient launch examples, and quotes from experts.

marketing track

scientific track

10:30

CONSUMER HEALTH MARKET OVERVIEW – PERFORMANCE, TRENDS & FORECAST

Presentation (30 min)

Amit Shukla,

VP & GM, Consumer Health & MedTech Consulting Services

The presentation will focus on the OTC market performance over the last MAT, specifically looking at various regions and OTC categories. From there, the topic will cover key market trends in digital, e-commerce, retail, and so forth. The session will conclude with a forecast for the global OTC market, the European OTC market, and key future drivers.

11:00

PERSPECTIVES FROM THE MOROCCAN MARKET: FEW KEY DRIVERS

Presentation (20 min)

Sophia Babi Berrada,

Nutri’5 Business Unit Manager

Taking care of one’s health and well-being is increasingly at the heart of patients’ expectations. To better meet these growing needs, Pharma 5 Group chose to innovate and further diversify its portfolio by creating the Group’s Nutrition Business Unit Nutri5. The case study will focus on the business unit’s success and present the four key drivers of its strategic journey.

11:20

CASE STUDY: STRATEGIC PORTFOLIO MANAGEMENT FOR SUSTAINABLE GROWTH

Presentation (20 min)

Maud Belicchi,

Head of Product Design & Portfolio Management

Determining market success in the highly competitive healthcare industry requires balancing rapid innovation with long-term brand strategy. This case study offers practical guidance for brand owners and portfolio managers in the healthcare and nutraceutical sectors to move beyond short-term product sprints towards sustainable, consistent growth.

Participants will learn how to assess and implement high-value innovation by integrating it with 360° Portfolio Management strategies, including the use of specific lifecycle management tools, key mindset shifts, and dedicated processes. Concrete examples and results will illustrate how these principles can be applied in practice to maximize brand equity, ensure portfolio consistency, and drive enduring market leadership.

11:45

SCALING A NUTRACEUTICAL BUSINESS

Roundtable panel (30 min)

Lorna Vanderhaeghe,

President

Blaž Gorjup,

Founder

Miquel Àngel Bonachera,

Executive Director & Co-Founder

This roundtable with founders from AB-Biotics, Headlines Promotions Inc, and PharmaLinea, will focus on the tools and strategies that can help build and scale a successful nutraceutical business.

12:15

DESIGNING THE FUTURE OF NUTRACEUTICAL BRANDS

Workshop (1 h)

Lindsey Figarol,

Account Director

Matt Taylor,

Design Director

In an increasingly competitive nutraceutical market, the difference between a product and a brand lies in the power of design. In this live, interactive workshop led by brand elevation agency and specialists in health, wellness and pharmaceutical design – Free The Birds – participants will step into the shoes of a creative team responding to a real-world brief.

Attendees will explore how strategic storytelling, distinctive visual identity, and design thinking can transform science-led healthcare products into emotionally engaging brands which are built for longevity.

Working in small groups, participants will develop quick concepts based on a brief provided, before sharing their ideas with the hosts for discussion and feedback. Together, we’ll uncover what makes a nutraceutical brand not only credible and compliant, but also truly compelling.

Expect practical insights, creative inspiration, and a behind-the-scenes look at how the world’s leading health and wellness brands turn functional benefits into meaningful connections.

10:30

BOTANICALS AND NOVEL FOOD STATUS: PRACTICAL GUIDANCE AND CASE STUDIES

Presentation (30 min)

Jérôme Le Bloch,

Head of Scientific Affairs

Determining whether a botanical ingredient is considered a novel food under EU regulation can be challenging. This session offers practical guidance for professionals in the nutraceutical and food supplement industry to navigate this process effectively. Participants will learn how to assess the novel food status of ingredients using key regulatory tools such as the EU Novel Food Catalogue, the Union List of Novel Foods (Regulation (EU) 2017/2470), and insights from consultation processes under Article 4 of Regulation (EU) 2015/2283. Concrete case studies on botanical extracts will illustrate how these principles can be applied in practice.

11:00

UNLOCKING HOLISTIC HEALTH: HOW EMERGING BOTANICALS SUPPORT 5 KEY AREAS OF HEALTH

Presentation (30 min)

David Foreman,

RPh/President

Discover how innovative botanicals are transforming the landscape of holistic health. This presentation explores the science and potential of emerging “plant-based” ingredients to support five key pillars of well-being: metabolic health, women’s health, beauty from within, mental wellness, and active aging. Learn how these botanicals can address modern health challenges, promote vitality, and empower individuals to thrive at every stage of life.

11:30

THE NEW ERA OF CLINICAL TRIALS: HOW AI, DIGITAL TECH & REAL-WORLD EVIDENCE ARE FUELING FASTER INNOVATION

Presentation (30 min)

Pelin Thorogood,

Co-Founder & Executive Chairwoman

AI, citizen science, and rich streams of digital data are transforming how rigorous clinical evidence is generated—shifting trials from slow, site-based studies to agile, decentralized, real-world evidence generation. In this trends-focused session, we’ll explore how this shift is rewriting the playbook for R&D, innovation, and business teams in supplements, functional foods, and beyond.

You’ll discover how validated digital endpoints, integrated wearable and sensor data, and AI-derived signals are augmenting traditional biomarkers to deliver faster, more inclusive, and more decision-ready clinical findings. We’ll walk through real examples—from Bluetooth-connected scales and smartphone-based cognition tests to AI-analyzed facial scans and multi-sensor wearables—showing how continuous, multimodal data can be translated into clinically meaningful, regulator-ready insights.

We’ll also zoom out to connect the dots on where AI, big data, and modern trial design are heading next—and what that means for the innovation roadmap for precision wellness.

If you’re responsible for driving innovation, turning wellness ideas into proven precision products, this session is your cheat sheet to the future of evidence.

12:00

ACTIVE AGEING: A LIVE EXERCISE AT THE NEXUS OF ACTIVE NUTRITION & HEALTHY AGEING

Workshop (1 h)

Kenn Israel,

Founder

We will collectively take on a “Right-to-Own” category that will dominate thinking in the nutraceuticals industry for years to come. We will formulate products for a population that wants to show up as the best version of themselves every day, regardless of their starting point. Maximizing HealthSpan and performance in our everyday life goes to the core of everyone’s health journey and we will create new formulations to address these essential needs.

Our event organizers will divide participants into groups. The groups will draw a Healthspan Attribute, Delivery System, Market Channel, and the Hero of their Products Story (Every product has a story) and each group will create a formulation. We will then present our work to the entire group.

scientific track

10:30

BOTANICALS AND NOVEL FOOD STATUS: PRACTICAL GUIDANCE AND CASE STUDIES

Presentation (30 min)

Jérôme Le Bloch,

Head of Scientific Affairs

Determining whether a botanical ingredient is considered a novel food under EU regulation can be challenging. This session offers practical guidance for professionals in the nutraceutical and food supplement industry to navigate this process effectively. Participants will learn how to assess the novel food status of ingredients using key regulatory tools such as the EU Novel Food Catalogue, the Union List of Novel Foods (Regulation (EU) 2017/2470), and insights from consultation processes under Article 4 of Regulation (EU) 2015/2283. Concrete case studies on botanical extracts will illustrate how these principles can be applied in practice.

11:00

UNLOCKING HOLISTIC HEALTH: HOW EMERGING BOTANICALS SUPPORT 5 KEY AREAS OF HEALTH

Presentation (30 min)

David Foreman,

RPh/President

Discover how innovative botanicals are transforming the landscape of holistic health. This presentation explores the science and potential of emerging “plant-based” ingredients to support five key pillars of well-being: metabolic health, women’s health, beauty from within, mental wellness, and active aging. Learn how these botanicals can address modern health challenges, promote vitality, and empower individuals to thrive at every stage of life.

11:30

THE NEW ERA OF CLINICAL TRIALS: HOW AI, DIGITAL TECH & REAL-WORLD EVIDENCE ARE FUELING FASTER INNOVATION

Presentation (30 min)

Pelin Thorogood,

Co-Founder & Executive Chairwoman

AI, citizen science, and rich streams of digital data are transforming how rigorous clinical evidence is generated—shifting trials from slow, site-based studies to agile, decentralized, real-world evidence generation. In this trends-focused session, we’ll explore how this shift is rewriting the playbook for R&D, innovation, and business teams in supplements, functional foods, and beyond.

You’ll discover how validated digital endpoints, integrated wearable and sensor data, and AI-derived signals are augmenting traditional biomarkers to deliver faster, more inclusive, and more decision-ready clinical findings. We’ll walk through real examples—from Bluetooth-connected scales and smartphone-based cognition tests to AI-analyzed facial scans and multi-sensor wearables—showing how continuous, multimodal data can be translated into clinically meaningful, regulator-ready insights.

We’ll also zoom out to connect the dots on where AI, big data, and modern trial design are heading next—and what that means for the innovation roadmap for precision wellness.

If you’re responsible for driving innovation, turning wellness ideas into proven precision products, this session is your cheat sheet to the future of evidence.

12:00

ACTIVE AGEING: A LIVE EXERCISE AT THE NEXUS OF ACTIVE NUTRITION & HEALTHY AGEING

Workshop (1 h) – WORKSHOP FULL

Kenn Israel,

Founder

We will collectively take on a “Right-to-Own” category that will dominate thinking in the nutraceuticals industry for years to come. We will formulate products for a population that wants to show up as the best version of themselves every day, regardless of their starting point. Maximizing HealthSpan and performance in our everyday life goes to the core of everyone’s health journey and we will create new formulations to address these essential needs.

Our event organizers will divide participants into groups. The groups will draw a Healthspan Attribute, Delivery System, Market Channel, and the Hero of their Products Story (Every product has a story) and each group will create a formulation. We will then present our work to the entire group.

speakers.

Prior to joining IQVIA in 2020, Amit Shukla worked in several different roles with 3 of the top 10 global OTC and Consumer Health companies. He has experience in commercial strategy, new product innovation, brand management, and marketing.

VP & GM, Consumer Health & MedTech Consulting Services at IQVIA Consumer Health

Amit Shukla

After a PhD in nutrition with a focus on the nutritional management of metabolic diseases, Jérôme Le Bloch dedicated his career to help food and nutraceutical innovators bring safe, compliant, and effective products to market.

Head of Scientific Affairs at Nutraveris/FoodChain ID

Jérôme Le Bloch

Sophia Babi Berrada’s joined Pharma 5 in 2012. She climbed the ranks from Junior Brand Manager to Head of Communication and the Group’s Foundation. Today, she is the Head of a new Business Unit dedicated to nutrition.

Nutri'5 Business Unit Manager at Pharma 5

Sophia Babi Berrada

Maud Belicchi is a specialist in food supplements and health care market, especially in nutraceutical innovation and omnichannel approach. She is focused on brand and portfolio strategy, marketing, and pipeline management.

Head of Product Design and Portfolio management CHC CHIESI – NHCO Nutrition

Maud Belicchi

David Foreman is a pharmacist, author, speaker, and media personality known internationally as “The Herbal Pharmacist®.” His background in pharmacy and natural medicine puts Foreman in an elite class of health experts.

RPh/President at Herbal Pharmacist Media LLC

David Foreman

Lorna Vanderhaeghe has been a leader in the nutrition industry for over 40 years. She was the founder and CEO of a top-selling line of women’s nutritional supplements, and is the author of several international best-sellers.

President of Headlines Promotions Inc

Lorna Vanderhaeghe

In 2004, Miquel Àngel Bonachera co-founded AB-Biotics, a university spin-off focused on probiotic ingredient research and development, together with Sergi Audivert, with whom he has led the company for nearly two decades.

Executive Director, Co-Founder – AB-BIOTICS

Miquel Àngel Bonachera

Blaž Gorjup is the founder of PharmaLinea. He has a rich background in management and technology. Building on his experience from the corporate world, as well as small business startups, Gorjup defined PharmaLinea’s strategy.

Founder at PharmaLinea

Blaž Gorjup

Pelin Thorogood is co-founder and executive chairwoman of Radicle Science, a HealthTech pioneer named a Fast Company “World Changing Idea” for powering Precision Wellness with clinical proof.

Co-founder & Executive Chairwoman, Radicle Science

Pelin Thorogood

With over 20 years of experience leading design and branding projects across a wide range of health and beauty brands, Lindsey Figarol brings both strategic insight and creative excellence to every project at Free The Birds.

Account Director at Free The Birds

Lindsey Figarol

With over 15 years of experience in brand design and creative strategy, Matt Taylor specialises in healthcare, where his sharp eye for typography and refined design sensibility helps create brand identities that are both clear and compelling.

Design Director at Free The Birds

Matt Taylor

Kenn has served supplement and ingredient brands with innovation, technical, and regulatory expertise for three decades. He is the co-founder and nutrition practice leader of BeyondBrands and the founder of Innovation Nutrition Consulting.

Founder of Innovation Nutrition Consulting and Co-Founder of BeyondBrands

Kenn Israel

Matevž Ambrožič has an academic background in biochemistry, with a specialty in protein biochemistry. He decided to apply his knowledge to nutraceuticals and took on the position he currently holds at PharmaLinea.

Marketing Director at PharmaLinea

Matevž Ambrožič

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