PDF Archives - Pharmalinea

What trends do experts predict for the nutraceutical market in 2025 and beyond?

Expert predictions for 2025 nutraceutical trends

January 5, 2025/in Beauty & skin health, Blood glucose, Branded technologies, Clinical research, Cognition, Consumer education, Delivery formats, Digestive health, Digital health, Healthy aging, Marketing campaigns, Mushrooms, Nootropics, Postbiotics, Prebiotics, Probiotics, Women's health Trend analysis PDF/by Kaja Steblovnik

What nutraceutical trends are experts from companies such as SPINS, FMCG Gurus, Finzelberg, and others predicting for 2025 and beyond?

Case study: >Your< K2+D3+Ca Line

November 5, 2024/in Bone health, Vitamins Case study PDF/by Matevž Ambrožič

An analysis of how our client launched our bone health products in a Southeast Asian market and achieved a sell-out of over 3 million units by promotion through doctor influencers.

6 best marketing campaigns in 2024

September 29, 2024/in Blood glucose, Bone health, Digestive health, Digital health, Iron, Marketing campaigns, Women's health Trend analysis Article, PDF/by Kaja Steblovnik

We prepared a collection of best marketing practices from our clients’ campaigns and other nutraceutical brands.

Pain – the next frontier in nutraceuticals

September 28, 2024/in Clinical research, Pain, Pharma/nutra convergence Trend analysis PDF/by Matevž Ambrožič

At the Nicholas Hall 34th European CHC Conference 2024, we discussed the white space in pain supplements and the trend leaders are increasingly addressing.

Case study: >Your< Iron Line

August 30, 2024/in Iron Case study PDF/by Matevž Ambrožič

An analysis of how our client launched our iron products under their brand in a Southeast Asian market and achieved explosive growth through pharmacist influencers.

Case study: >Your< Back Pain Capsules

August 4, 2024/in Pain Case study PDF/by Matevž Ambrožič

An analysis of how our client launched our back pain product under their brand in an EU market and initiated a clinical study due to outstanding results and user feedback.

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