Stay up to date with news on PharmaLinea, our contributions to industry media, and useful insights on the latest developments in food supplements.
2020 has been a dynamic year with many different effects influencing the food supplement industry and a lot of interesting market data created. We have prepared a brief overview of data from the most relevant sources.
Insights
December 9, 2020
Both industry and consumer media are flooded with more and more findings linking vitamin D and COVID-19. Our Science & Research team performed a critical review of the available publication and our marketing team collected data on the market reaction.
October 16, 2020
As quarantines have moved more of our life to digital channels and exposure to screens has increased, we see the opportunity for eye health supplements to be very timely. For example, Euromonitor data shows that eye health is one of the 5 categories that had higher y-o-y growth in 2020 than the entire category of food ...
September 30, 2020
59% of consumers globally suffer from stress and FMCG Gurus observed a 19% increase in consumers concerned about their mental wellbeing as a result of the coronavirus from April to May 2020. Find more insights on the stress supplements market here.
June 21, 2020
Agile nutraceutical brands will be able to overcome the pandemic and economic crisis and even utilize it to shift market shares. In this digital workshop, expert panelists advise you on adapting strategy of product launches, positioning, marketing tools, and sales channels.
May 20, 2020
It is a fact that the demand for immunity supplements is skyrocketing. But how do you address it quickly enough and differentiate from the current flood of "silver bullet" solutions? More importantly, how do you avoid damaging your brand image and succeed for longer than just a couple of months?
April 2, 2020
>Your< Iron Capsules
>Your< Iron Syrup
>Your< Iron Only Drops
>Your< Iron Spray
>Your< Iron Forte Capsules
>Your< Iron Forte Spray
>Your< Iron Forte Liquid
>Your< Iron Forte Orosticks
>Your< Iron Forte Liquid Sticks
>Your< Immuniq Capsules
>Your< Immuniq Syrup
>Your< Immuniq Baby Sticks
>Your< Immuniq Acute Sticks (Adults)
>Your< Immuniq Acute Sticks
>Your< UTI Free Orosticks
>Your< Good Night Capsules
>Your< Good Night Syrup
>Your< Good Night Forte Sticks
>Your< Good Night Acute Sticks
>Your< Back Pain Capsules
>Your< K2+D3 Drops
>Your< K2+D3+Ca Syrup
>Your< K2+D3+Ca Sticks
>Your< K2+D3 Spray
>Your< Vision Syrup
>Your< Vision Orosticks
>Your< Vision Liquid Sticks
>Your< Pregnancy Softgels
>Your< Fertiliq Sticks
>Your< Lactation Sachets
>Your< Prediabetiq Capsules