10th of December 2025

Industry News Roundup – November 2025

Each month we prepare a curated selection of only the most relevant news, new clinical studies, and new product launches in the nutraceutical industry.

research.

Folate Could Have Higher Bioavailability than Folic Acid
A randomized, double-blind, crossover study aimed to evaluate the bioavailability of Balchem’s Optifolin+®, a choline-enriched L-5-methyltetrahydrofolate (L-5-MTHF) folate ingredient, compared to standard folic acid. Researchers compared pharmacokinetic profiles over 24 hours in healthy men and women aged 29 to 40 and found that plasma concentrations of L-5-MTHF were higher compared to those in the folic acid group. Optifolin+® also increased folate status by more than 240%, reaching maximum plasma levels in less than an hour compared to 2,8 hours in the positive control group. Additionally, Optifolin+® didn’t increase blood levels of unmetabolized folic acid, which has been linked to health risks.

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Native Type II Collagen Might Protect Articular Cartilage
A new randomized, double-blind, placebo-controlled study aimed to evaluate the effect of Bioiberica’s Collavant® n2, a native undenatured type II collagen derived from chicken sternum, in healthy subjects with joint discomfort. Participants taking Collavant® n2 experienced a 5,7% reduction in CTX-II, a marker of cartilage degradation, while those in the placebo group showed a 7,4% increase compared to baseline.

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Wheat Oil Extract Could Reduce Wrinkles
Researchers aimed to evaluate the efficacy of Ritual’s HyaCera™, an oral skincare supplement containing hyaluronic acid and wheat oil extract, on parameters of skin aging in a diverse population (healthy adults, ages 26 – 64). In this randomized, double-blind, placebo-controlled trial, participants receiving HyaCera™ for 12 weeks demonstrated measurable clinical improvements in various skin parameters, including a reduction in crow’s feet wrinkles, improvements in facial and global skin smoothness, and increased skin hydration and elasticity compared to the placebo group.

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Post- and Probiotics May Improve Gut Health
Kerry Group strengthened its research portfolio with a clinical trial on its probiotics and a consumer perception study on its postbiotics.
The first randomized, double-blind, placebo-controlled trial aimed to determine whether Kerry Group’s BC30, a spore-forming probiotic ingredient (Heyndrickxia coagulans GBI-30, 6086), would improve gastrointestinal (GI) function in healthy adults living in China (ages 18-65). According to researchers, functional GI symptoms improved in adults given BC30 compared to placebo, with an increase in the number of stools per week, improved fecal consistency, and a reduction in the number of participants with constipation. Additionally, a minor modification of the fecal microbiome was observed.

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The second, open-label, exploratory consumer perception study suggested that Kerry Group’s science-backed Plenibiotic™ (inanimate Lacticaseibacillus paracasei 327), a rice-derived postbiotic, could promote digestive health among GLP-1 RA users based in the US, who were experiencing GI side effects. After four weeks of Plenibiotic™ supplementation, 78% of participants reported a moderate to huge improvement in their quality of life that was previously affected by GI symptoms. 17% described Plenibiotic™ as a “game changer”, while 60% rated it as moderately to very helpful in improving their GI health. 69% stated they would continue their GLP-1 RA treatment due to the active’s positive effect.

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Fucoidan Might Attenuate Osteoarthritis Progression
A new study on Hi-Q Marine Biotech’s marine polysaccharide Oligo Fucoidan, using both in-vitro and in-vivo models, aimed to investigate this ingredient’s potential to protect against osteoarthritis (OA) progression. Results showed that Oligo Fucoidan could exhibit protective effects against interleukin-1 beta (IL-1β)-induced oxidative stress and beneficially modulate the microRNAs (miR-22) and heme oxygenase-1 HO-1 pathway, which was a previously uncharacterized mechanism in OA and could represent a crucial therapeutic target for OA.

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Babies’ Microbiome Could Influence Emotional Health
A new observational study aimed to identify the link between the microbiome and brain function. The study leveraged data collected from the “Growing Up in Singapore Towards Healthy Outcomes” (GUSTO) study on Singapore children. Researchers performed a statistical analysis to identify combinations of brain connectivity patterns among children aged six who were most strongly associated with internalizing symptoms and then examined how their gut microbial profiles at age two were linked to those brain patterns. The results showed a connection between internalizing symptoms and Clostridiales and Lachnospiraceae microbiome groups, which have been linked to stress response and depression in adults, as well as to the effects of early childhood adversity.

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Menopausal Women Avoid Seeking Medical Care
A cross-sectional study aimed to assess the burden of menopausal symptoms and evaluate potential barriers to receiving care among midlife US women (40-60 years old). The survey of nearly 5,000 women found that more than three out of four experienced menopause symptoms, and 34% reported moderate to very severe menopause symptoms. However, approximately 87% did not seek medical care, with most of them citing the reasons such as “being too busy” or “lacking awareness about effective treatment options.” Mayo Clinic researchers found that menopause symptoms remain “underrecognized, undertreated, and inadequately addressed” in the health care system.

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Urolithin A Might Reverse Immune Decline and Inflammation
A randomized, double-blind, placebo-controlled trial investigated the effect of short-term (4 weeks) supplementation with Timeline’s Mitopure®, a high-purity urolithin A (UA), on immune health and systemic inflammation in 50 healthy middle-aged adults. The findings indicated that UA supplementation could modulate human immune cell composition and function, supporting counteraction of age-related immune decline and inflammaging.

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Biotics Could Benefit Sleep Quality along Gut-Brain Axis
A review compiled current insights, including evidence from human clinical studies and animal models, that the gut microbiota influences sleep patterns and disorders through metabolic, neurological, and immune pathways. The study emphasized that pre-, pro-, and synbiotics could enhance sleep quality, improve hormonal balance, and reduce inflammation. Additionally, microbiota might influence the production of neurotransmitters involved in sleep regulation, including gamma-aminobutyric acid (GABA), while producing hormones that impact the sleep-wake cycle, such as melatonin and serotonin.

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Vitamin D3 Might Cut Risk of Heart Attack Recurrence in Half
According to new clinical findings, pending publication, personalized D3 supplementation for heart attack patients might halve the risk of a second heart attack. The study observed 630 patients who had a heart attack within one month of enrolment for at least two years, of whom 85% had insufficient vitamin D3 levels. Patients were divided into two groups: one received personalized vitamin D3 therapy, and the other didn’t receive supplementation at all. Although the results didn’t show a difference in the risk of major cardiac events between the groups (death, heart failure hospitalization, or stroke), they suggested that the risk of a follow-up heart attack was reduced by 52% in patients who received targeted vitamin D management.

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Asafoetida Could Improve Dyspepsia Through Gut-Brain Axis
A randomized, double-blind, placebo-controlled study aimed to evaluate the efficacy of Akay Natural Ingredients’ Asafin®, a Ferula asafoetida gum oleoresin complex, in improving functional dyspepsia (FD) symptoms, cognitive function, sleep quality, and gut microbiota in individuals with FD. Asafin® treatment showed modulation of the microbiome-gut-brain axis, resulting in reduced FD symptom severity, enhanced cognitive performance, improved sleep quality, and better digestive outcomes.

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Could Probiotics Affect Mood and Cognition in Perimenopausal Women?
ADM, a global human and animal nutrition supplier, announced a new partnership with the University of Oxford to conduct a study on the gut microbiome and well-being of women during early menopause. The new study, which will be a randomized, double-blind, placebo-controlled clinical trial, aims to evaluate the effects of probiotics on changes in emotional and mental well-being through the gut microbiome during perimenopause.  The probiotic used in the study will contain 14 live bacterial strains and is a mixture that has previously been studied for its effects on mood and cognition.

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Meta-Analysis Supports Vitamin K2’s Bone Health Benefits
A systematic review and meta-analysis included nine randomized controlled trials to evaluate the effects of vitamin K2 supplementation on bone turnover biomarkers in postmenopausal osteoporosis patients. The results suggested that vitamin K2 supplementation could improve key bone turnover biomarkers, particularly osteocalcin (OC) and undercarboxylated OC, supporting its role in bone metabolism.

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Nicotinamide Riboside Might Help Ease Long COVID Symptoms
A randomized, double-blind, placebo-controlled trial aimed to evaluate the effects of nicotinamide riboside (NR) on NAD+ and changes in cognitive and long-COVID symptoms. The study involved 58 participants with long-COVID based in the US. The results showed that NR increased NAD+ within five weeks but didn’t improve cognition, fatigue, sleep, or mood compared to placebo. Exploratory analyses suggested within-group benefits after ten weeks of NR, supporting the need for larger trials.

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Botanical Nutricosmetic Could Reduce Skin Wrinkles
A randomized, double-blind, placebo-controlled study was carried out in women (age 30-66 years) with visible signs of skin aging to evaluate the efficacy of Monteloeder’s Eternalyoung®, a standardized four-botanical nutricosmetic ingredient, on facial skin, with particular focus on wrinkles. Participants consuming the nutricosmetic showed improvements in decreased forehead wrinkle volume, reduced wrinkle count, and increased forehead skin gloss, while the placebo group remained unchanged. Eternalyoung® is a patent-pending botanical blend that combines pomegranate, sweet orange, desert ginseng, and gotu kola.

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S-Equol Might Modulate Skin Response to Soy Isoflavones
A triple-blind, randomized, parallel-arm, placebo-controlled pilot trial aimed to evaluate the benefits of ADM’s Novasoy®, soy isoflavone extract, in postmenopausal women, potentially via S-equol, a gut-derived metabolite with enhanced estrogenic and antioxidant activity. Results suggested that Novasoy® supplementation increased urinary S-equol concentrations and was associated with improvements in under-eye wrinkle appearance, skin hydration, and barrier function, particularly among older postmenopausal women identified as S-equol producers.

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Ergothioneine Might Be Positioned as Longevity Vitamin
A new science review led by ergothioneine supplier Blue California explored growing evidence from observational, interventional, and mechanistic studies to evaluate ergothioneine’s potential as a neuroprotective, longevity-promoting compound. The data associated this amino-thione with improved cognition, memory, sleep quality, and stabilized neurodegenerative biomarkers, with no safety concerns at doses up to 25 mg/day. Additionally, mechanistic studies imply that ergothioneine could preserve mitochondrial function and modulate neurogenesis and NAD+ metabolism.

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Fish Collagen and Probiotics Could Benefit Skin Health
A review based on previous studies aimed to evaluate the synergistic effect of fish collagen (CP) peptides and probiotics on skin health to provide a foundation for the development of combined intervention strategies targeting the gut-skin axis. The data suggested that fish CPs may exhibit a variety of biological activities, such as antioxidation, anti-inflammation, facilitation of collagen synthesis, and enhancement of skin barrier function, while probiotics could exert an influence on the immune responses and metabolic processes of the skin via the gut-skin axis. Furthermore, fish CPs might not only offer an abundant nutritional source for probiotics but could also enhance their growth and metabolic activities by optimizing the intestinal microbiota. Researchers suggested that the development of and further studies on “fermented CPs” containing probiotics as supplements could synergistically benefit skin health.

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Microencapsulated Polyphenols May Improve Health in Prediabetes
A randomized, single-blind, placebo-controlled trial aimed to investigate the synergistic effects of training and a microencapsulated persimmon–karonda polyphenol formulation on glycemic control and inflammatory outcomes in overweight adults with prediabetes. Participants were assigned to receive a placebo, concurrent training (CBT), supplementation (EATME), or the combined intervention (CBT + EATME). Results showed that while all groups demonstrated improvements in glycemic indices, the CBT + EATME group had the most consistent improvements across metabolic, inflammatory, and fitness outcomes, supporting this combined approach as an integrated and synergistic strategy to reduce diabetes risk and promote overall health in at-risk adults.

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Bifidobacterium Could Lower Fasting Blood Glucose in Diabetes
A randomized, double-blind, placebo-controlled, crossover trial investigated the effects of Bifidobacterium animalis subsp. lactis TISTR 2591 (BA-2591), a probiotic strain isolated in Thailand, on metabolic, immunologic, and safety parameters in Thai adults. The results showed improvements in fasting blood glucose, insulin sensitivity, as well as some immune and metabolic markers in the BA-2591 phase compared to the placebo phase.

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Bifidobacterium Might Support Mental Health via Gut-Brain Axis
A human in-vitro study aimed to assess the effects of Novonesis’ ProbioBrain™, a Bifidobacterium longum 1714™ strain, on innate inflammatory responses and to identify strain-associated features that mediate its immunomodulatory effects. The findings showed that B. longum 1714™ could work through intrinsic properties of the bacterial cell wall, which help regulate immune responses. Additionally, the strain may generate and metabolize tryptophan, the building block for serotonin, which plays a key role in mood and sleep regulation.

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Tongkat Ali Could Improve Quality of Life During Menopause
A randomized, double-blind, placebo-controlled trial aimed to investigate the role of Akarali’s Physta®, an herbal ingredient containing Eurycoma longifolia (Tongkat Ali) standardized water extract, in improving menopausal quality of life, mood states, and overall safety profile in women with menopausal symptoms living in Malaysia. The results suggested that Physta® supplementation, particularly at the 100 mg dosage, showed potential in improving quality of life, sexual function, and physical function among menopausal women without significantly altering their vital signs, biochemical parameters, and reproductive hormone levels.

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Olive Leaf Extract Might Offer Beauty Benefits in Menopausal Women
A randomized, double-blind, placebo-controlled study aimed to determine the effects of Solabia Nutrition’s Bonolive® supplementation, an olive leaf extract (OLE) standardized for 40% oleuropein, on systemic markers of tissue aging and remodeling in postmenopausal women (45–70 years). The results revealed a reduction in pore number and improved skin surface texture. Bonolive® supplementation decreased pentosidine (a key cellular aging marker) compared to placebo and helped maintain stable elastin levels during menopausal aging, although results were not statistically significant.

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Hydroxytyrosol May Reduce Inflammation in Overweight People
A randomized, double-blind, placebo-controlled trial was conducted in overweight adults with prediabetes (40–70 years) to investigate the potential of Alvinesa Natural Ingredients’ Hytolive® supplementation, an olive extract containing hydroxytyrosol (HT), in preventing aging-related diseases. The results showed that chronic supplementation with 15 mg/day of HT for 16 weeks significantly improved antioxidant and anti-inflammatory status in overweight individuals with prediabetes, suggesting a potential preventive role against aging-related diseases.

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Taste Preferences Might Change in Menopause
A study used a pragmatic research philosophy via focus groups aimed to explore how women experience nutrition and chemosensory changes during menopause and how these intersect with identity, control, and social practices. The study involved women living in Ireland, with a mean age of 58,3 years. The results showed that menopause could reshape sensory perception and eating behavior in complex, individualized ways. Chemosensory changes included reports of diminished taste, contrasted with heightened smell and selective intensification (sweetness), prompting compensatory behaviors (more salt/spice/strong coffee) and new aversions (e.g., cucumber, spicy dishes) alongside unexpected likes (e.g., dark chocolate). The insights may be important for healthcare professionals as well as brands and formulators aiming to provide personalized nutrition solutions.

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Collagen Amino Acid Blend Might Improve Skin Longevity
A new paper explored the potential of Colgevity™ amino acid combination to prolong lifespan, which is a vegan collagen precursor featured in Avea Life AG’s Collagen Activator supplement. Researchers conducted a range of pre-clinical models, including C. elegans, geriatric mice, and human skin cells in vitro. Additionally, a human clinical trial with the full product was conducted. Results suggested that the minimum required unit of ingested collagen might be the proper ratio of three glycine to one proline to one hydroxyproline, which was sufficient to increase lifespan in C. elegans. Colgevity™ supplementation improved grip strength and reduced age-related fat accumulation in geriatric mice.  In a clinical observational trial, Collagen Activator supplementation in humans demonstrated improved skin features within three months and a reduction in biological age by 1,4 years (p = 0,04) within 6 months.

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Natural Compounds Could Activate Fat Metabolism
Novel research, pending publication, on a nutritional supplement that targets fat cells to stimulate weight loss was presented at the Bio on the Bayou conference. The data suggest that treatment with the combination of natural compounds that reprogram fat cells to metabolize fat rather than store it could support weight loss while also addressing fatty liver disease and diabetes. This nutraceutical was developed to offer a safe, side-effect-free alternative to current obesity treatments that work by suppressing appetite in the brain. The supplement contains three ingredients: naringenin, found in oranges; beta-carotene; and artepillin C, derived from Brazilian green propolis.  Early clinical data demonstrated that low-dose naringenin alone led to an average weight loss of 2,5 kg in four weeks, along with reductions in liver fat and cholesterol. When combined, the three compounds, collectively referred to as NBA, produced a 60-times increase in a key gene that stimulates triglyceride metabolism and energy expenditure in human fat cells.

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Microbiome Research Methods Under MHRA Review
A study led by the UK’s Medicines & Healthcare products Regulatory Authority found significant variability in microbiome research methods around the world, highlighting an urgent need to adopt unified standards for gut microbiome research.  The study involved 23 labs from 11 countries across four continents testing identical samples of gut microbiome bacteria. The findings showed species identification varied from 63% to 100% accuracy across different methods; false positive rates ranged from 0% to 41%; and sample diversity estimates varied considerably, from 12 to 185 different bacterial species in the same sample. The study established Minimum Quality Criteria for four key reporting measures that laboratories worldwide can now use to validate their microbiome analysis methods.

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Nanosphere Liposomal Vitamin C Might Exhibit Higher Bioavailability
A randomized, double-blind, crossover clinical study in healthy human subjects aimed to evaluate the bioavailability of Molecules Biolabs’ Metazome™ Vitamin C (MVC), a novel liposomal vitamin C formulation in powdered form, created through Metazome™ technology, where gum arabic nanospheres are organized to reinforce the liposomal core and encapsulate vitamin C with improved stability. MVC achieved 7,62 times higher bioavailability, 6,29-times higher Cmax, and longer t1/2 than conventional vitamin C.

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GNC to Test Supplement Impact via Wearable Tech
Wellness retailer GNC launched a research initiative using wearable data to test the real-world impact of supplements. According to the company, the study will examine how a performance blend affects muscle strength, power, and recovery under Point Loma Nazarene University’s validated lab protocols, utilizing wearable tech to capture results. The new partnership adds to GNC’s growing research portfolio. The retailer recently released a peer-reviewed review detailing how supplements can complement GLP-1 medications by helping preserve lean mass, address nutrient gaps, and manage side effects.

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More Interesting Studies:

  • A study showed that supplementation with Cyperus rotundus (nutgrass) extract in obese individuals might lead to reductions in body weight, body mass index, waist, and hip circumference compared to placebo.
  • A study on Ixoreal Biomed’s SRI-81™ shatavari root extract supplementation in perimenopausal women suggested that the active could ease perimenopausal symptoms, such as hot flashes and mood swings.
  • A clinical trial on cherry blossom flower (sakura) and Rosa roxburghii Tratt (RRT) fruit extract showed that supplementation with this complex could mitigate skin aging.
  • A new study on SUHEUNG Co.’s SHPro® supplementation, a mixture of Angelica gigas and Astragalus membranaceus, suggested the blend might help manage symptoms of benign prostatic hyperplasia in men.
  • A new clinical trial on a supplement containing Giellepi SpA’s µsmin® Plus, a flavonoid complex with 80% diosmin, showed that supplementation with this nutraceutical could provide beneficial effects in alleviating symptoms of heavy and tired legs.

new launches.

Lemme Presents Colostrum-Based Supplement Line
Lemme launched two bovine colostrum-based supplements, positioned for gut health and overall wellness. Lemme Colostrum Gummies feature clinically studied Maolactin-GI™ Colostrum Isolate, prebiotics, and vitamin D to support digestion, debloating, and immune function. Lemme Colostrum Liposomal Liquid is a hybrid between a liquid supplement and a creamer, including actives such as medium-chain triglycerides (MCT) oil, bovine colostrum, lactoferrin, and immunoglobulins to promote immune support and overall health.

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O Positiv Launches Weight Management Capsule
O Positiv Health launched URO Metabolism + Probiotic, a capsule supplement formulated to support metabolism, healthy weight management, energy, and digestive health. The product includes B. lactis Fit™ probiotic strain (Bifidobacterium lactis), which has been clinically studied with green coffee bean extract for its impact on fat reduction and body composition. The capsule also features vitamin B12, chromium, and caffeine.

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Life-Space to Enhance All Gut-Axes Offerings
Life-Space is planning to increase its portfolio of gut-skin and gut-brain axes, as well as gut-muscle and gut-bone axes, as it enters the healthy longevity space. The company currently offers probiotics for infant and maternal health, and immunity. This September, the company received NutraIngredients-Asia Awards’ Product of the Year: Microbiome Modulation Award for its Acne Relief + Skin Rebalance Probiotic supplement.

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LifeBridge Presents Lung Health Supplement
LifeBridge introduced IQ Air, a blend of vitamins and cordyceps mushroom extract, developed to strengthen lung immunity. The formula aims to utilize antioxidants to protect lung tissue, helping to improve oxygen absorption and overall energy.

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Black Girl Vitamins Unveils Vaginal Probiotic
Black Girl Vitamins introduced Her Balance, a vaginal probiotic capsule positioned for healthy levels of Lactobacillus in black women, which help support the vaginal balance. The product is claimed to support a healthy vaginal pH, help reduce irritation, and replenish protective flora.

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Syren Spreads Introduces Spoonable Chocolate Supplement
Syren Spreads presented a spoonable adaptogenic and botanical beauty chocolate spread for skin health, Chocolate hazelnut beauty supplement. The spread features Tremella mushroom, gotu kola, Astragalus root, and bamboo silica, along with cacao and hazelnuts to support balanced skin, hydration, and radiance. The company aimed to develop an effective beauty and nutrition product in a format that consumers “crave”, moving away from traditional pills and capsules.

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New Chapter Introduces Shatavari Supplement
New Chapter presented Shatavari Force™, a supplement designed to support women through hormonal transitions during menopause. The capsules feature Waleria’s shatavari extract aspurus™, a clinically studied ingredient proven to improve menopause symptoms and sleep quality, and reduce occasional feelings of stress.

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Aonic Presents Two New Supplements for Daily Nutrition
Aonic launched Aonic Complete daily supplement and Aonic Revive magnesium and electrolyte drink. The Aonic Complete supplement combines 34 ingredients, including multivitamins and minerals, pre-,pro-, and postbiotics, omega-3s, and “supergreens”. It comes in multiple formats, including softgels, a capsule, and a liquid “chaser”, claimed to enhance absorption and taste. The nutraceutical is positioned to fill the daily nutritional needs, offering immune support, improved focus, and support for gut and skin health. Aonic Revive is a magnesium and electrolyte drink, claimed to enhance physical and cognitive performance. The product also features PQQ for focus and real fruit juice.

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Lonza Capsules Presents USDA Organic Certified Capsule
Lonza Capsules launched Organicaps™, the only USDA organic-certified, plant-based, immediate-release pullulan capsules made in North America. Organicaps™ are claimed to feature a high-oxygen barrier, a non-reactive shell, and high polymer stability, developed to enable brands to use organic product claims and gain an advantage in the growing supplement market.

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H&H Group Introduces Cellular Health Line
Health and Happiness Group (H&H Group) presented new products in the category Cellular Beauty under the Swiss Nutra range, developed to work at the cellular level for beauty and longevity. Cellular Skin Hydration features Ceramosides™ wheat extract for improved skin hydration. Cellular Hair Growth Men and Cellular Hair Growth Women are positioned to reduce hair loss and enhance hair growth and strength, featuring actives such as biotin, ferrous fumarate, and zinc gluconate.

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SkinBio Launches Skin Health Probiotic
SkinBioTherapeutics launched AxisBiotix™ Skin Clear, an oral probiotic supplement claimed to offer support for blemish-prone skin. The product contains PROBIOACT® Technology, alongside vitamins and minerals to support bacterial viability in the gut, improving skin clarity and function.

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Dr. Karan Rajan Presents Fiber Supplement
A doctor and a social media creator Karan Rajan presented Loam, a high fiber, prebiotic supplement dissolvable in water. It features LOAM™ prebiotic fiber formula made of Fibalance® guar gum, PreticX® prebiotic complex, and BeniCaros® carrot fiber. The product is positioned to support digestive health, mental clarity, and metabolic function.

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Amway Launches Vitamin D Complex
Amway India presented Nutrilite™ Vitamin D plus Boron, a formulation featuring vitamin D3 and K2, boron, and quercetin. The product is aimed to helps maintain optimal Vitamin D levels and to support bone and immune health, all in effort to address the widespread vitamin D deficiency across India.

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partnerships, M&A.

AG1 and IIFH Partner to Advance Metabolic Health
The Innovation Institute for Food and Health (IIFH) and AG1 partnered to accelerate product development for nutrition and metabolic health innovations, as well as to commercialize research discoveries. The partnership aims to bridge the gap between academia and industry by developing science-based nutritional innovations for improved metabolic health.

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Stride Acquires Oral Microbiome Testing Platform
Personalized nutrition startup Stride acquired Floe, the oral microbiome testing platform, to further enhance its 360-health service, which already offers thorough testing parameters, including DNA, gut microbiome, and blood.  Andrew Steele, the firm’s founder and former Olympic athlete, emphasized that this strategic move aims to bolster insights for consumers as well as impact public health by publishing data, revealing the connection between the oral microbiome and overall health.

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Brenntag Expands ADM Distribution Across Eastern Europe and Middle East
Brenntag Specialties Food & Nutrition expanded its agreement to distribute AMD’s soy-based ingredients across Central/Eastern Europe (CEE), Saudi Arabia, and the United Arab Emirates. With the addition of Romania, the move transitions the partners’ existing non-exclusive deal in Hungary into exclusive distribution partnerships across Poland, the Czech Republic, and Slovakia. The expanded deal aims to provide valuable ingredients for meat alternatives and other innovative food and nutrition products to customers in new regions.

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Kimberly-Clark Merges with Kenvue
Kimberly-Clark, a global personal care leader, acquired all outstanding shares of Kenvue, a consumer health leader. This transaction has valued Kenvue at around 48,7 billion USD and aims to create a combined portfolio of complementary products, including 10 billion-dollar brands, which is aligned with the company’s vision to create a global health & wellness leader.

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Cipla Acquires Inzpera Healthsciences
Cipla Ltd entered into definitive agreements to acquire a 100% stake in Inzpera Healthsciences Ltd and become the complete owner of the company. This strategic move strengthens Cipla’s presence in the pediatric and wellness spaces, expanding its product portfolio with supplements such as Prunix and Tasiron. Tasiron is a nutraceutical in sachet form that features iron, folic acid, and vitamin B12, and is positioned to support the formation of red blood cells and hemoglobin in children.

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Nestlé to Invest in LATAM Region
Nestlé Health Science announced to invest 247 million USD in its LATAM operations over the next three years. This strategic move aims to accelerate key brands, including Puravida, a premium Brazilian nutrition and health lifestyle brand, acquired in 2022.

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Apohem Becomes First Pharmacy to Offer Astaxin® Stockholm Antioxidant Skincare Line
AstaReal AB extended the distribution of its skincare series Astaxin® Stockholm to Apohem, making it the first pharmacy chain to offer these products. All products in the series feature astaxanthin and are positioned to support skin health. The line includes capsules, face cleanser, face mist, serum, eye cream, lip balm, and hand cream.

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Perelel to Invest in Women’s Health Supplements
Doctor-funded supplement brand Perelel secured a 27 million USD investment to expand its clinically proven products, developed to support women throughout their entire hormonal cycle. The investment includes Prelude Growth Partners, Unilever Ventures, Willow Growth Partners, and Selva Ventures. The company aims to expand its brand beyond pregnancy and postpartum into comprehensive women’s health solutions.

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Vision Healthcare Buys VitaYummy®
Belgian-based Vision Healthcare, a portfolio company of private equity firm Avista Healthcare Partners, acquired VitaYummy® gummy vitamin line from Denmark’s Nordic Nutriment. This strategic move aligns with the company’s vision to become an e-commerce leader in Europe and expand its nutrition portfolio with a gummy line.

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Huons Acquires Biorosette
Huons N (Huons Group) acquired Biorosette, a health functional food specialist, which will be incorporated as a wholly owned subsidiary. Biorosette’s capabilities encompass planning, development, production, and after-sales, as well as R&D capabilities to develop ingredients. Huons N’s flagship brands include Menolacto, a probiotic for menopausal health, and Sagunja for prostate health.

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marketing campaigns.

Nicholas Hall Marketing Awards Winners
The winners of the Nicholas Hall Marketing Awards were announced.

Creative Marketing Awards:

  • Winner – Combiphar’s EYE MO® Moisturizing Formula eye drops

The “Wag Tiisin Ang Dry Eyes! (Don’t Endure Dry Eyes)” campaign provided education on three key symptoms: sandy eyes, burning eyes, and tired eyes.

  • 2nd place – Kalbe CH’s Cerebrofort Marine Gummy children’s supplement

Kalbe overcame the challenge of its brand being perceived as a candy rather than a children’s health supplement by positioning Cerebrofort Marine Gummy as a “Gummy for Smart Kids” in a campaign that highlighted its fish oil content for brain development.

  • 3rd place – Kenvue’s Tylenol® PM pain reliever + sleep aid

The “Wish You A Good Night’s Sleep” campaign educated consumers on the link between pain and sleeplessness, aiming to build a connection between Tylenol® PM (paracetamol + diphenhydramine) and restful sleep.

Digital Marketing Awards:

  • Joint winner – Kalbe CH’s Promag Herbal antacid

Coffee is popular in Indonesia, but many people experience gastric issues when they drink it. Kalbe CH ran a multimedia campaign with the message that taking Promag Herbal before drinking coffee helps to protect the stomach from acidity.

  • Joint winner – Kenvue’s ORSL Ready to Drink oral rehydration treatment

Diarrhea kills 150 children per day in India, and oral rehydration powder mixes tend to fail as they are often too strong, too diluted, or contaminated. Kenvue launched WHO-approved ORSL Ready to Drink, claimed to offer 7x more accurate osmolarity than powders and faster recovery from diarrhea, with a campaign uniting media, doctors, NGOs, and influencers to raise awareness.

  • 2nd place – Kenvue’s Zyrtec® Kids allergy remedy

Kenvue partnered with influencer Phoebe Burgess to release a book entitled Zach & Zoe’s Hide & Sneeze, designed to raise awareness of allergic rhinitis symptoms and spark conversations between parents and children about the condition. The book gained press coverage and was supported by activities involving retailers and pharmacists; this led to 24,000 new Australian households treating children’s allergies.

  • 3rd place – Menarini’s Kamillosan® M sore throat remedy

A new marketing message transformed Kamillosan® M from a sickness remedy to a product for everyday use (e.g., to care for the throat after eating spicy food, when the weather changes, and after prolonged voice use). A digital-first marketing approach included timely, targeted ads and the Soothing Moments campaign, fronted by brand ambassador Jeff Satur, which garnered fan attention online.

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BodyBio Expands Cellular Health into Retail
BodyBio, primarily focused on cellular health, expanded into Erewhon Market and Thrive Market retail space. The move is aligned with the continued growth of the cellular health space from the wellness market into the mainstream, driven by health-conscious consumers.

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Zyrtec® Teams Up with Jesse McCartney
Kenvue’s Zyrtec®, an anti-allergy medicine brand, partnered with singer/songwriter Jesse McCartney to promote its beneficial effect on seasonal allergy symptoms. During his “Weightless” tour across the USA, McCartney utilizes social media to show how he is enjoying the fall season allergy-free.

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KSM-66 Ashwagandha Teams Up with FC Barcelona Star Striker
Robert Lewandowski, one of the top goal scorers in Bundesliga and Champions League history, signed on as a global brand ambassador for KSM-66 Ashwagandha. He will represent the brand across all KSM-66 markets, from North America and Europe to Asia-Pacific. Lewandowski stated that he has been using the product for years, helping him recover faster after intense matches and staying mentally focused under pressure.

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New Campaign Powers Panado® Marketing
Adcock Ingram unveiled a 360° marketing campaign for pain and fever relief brand, Panado® paracetamol. With a focus on everyday experiences, the theme is around the “minutes ago…” moments before taking Panado® and shows the quick-acting pain-relieving effect of the medicine. One ad shows a dad weighed down by a pounding headache. Minutes after taking Panado®, he is laughing and playing with his children. The campaign will run primarily on TV but also across radio, billboards, and digital, with the message, “The Power to Fight Pain”. Panado® has a wide range of products for adults and is also available in capsules, tablets, effervescent format, and syrups for children.

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Bayer Delivers Science to USA
Bayer launched its “Science Delivers” campaign, celebrating “how science delivers answers, hope and progress for all Americans – every day”. Initiated on World Science Day (November 10th), “Science Delivers” encourages scientists, educators, the media, and citizens to learn how to spot misinformation and help fight fearmongering and pseudoscience. The campaign’s features include a Declaration on Science appearing in select newspapers, an interactive website to engage with and become part of the movement, and promotional ads. It also includes oversized, interactive “Science, Sealed, Delivered” mailboxes at certain events and locations, where visitors can scan a QR code and drop a digital postcard, delivering their own “science moment”. These stories are showcased on the new ScienceDelivers.com, where Americans can also learn more about scientific processes and how to identify credible science.

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technology.

Lycored Presents VAS™ Technology
Lycored expanded its ingredient capabilities with its innovative VAS™ (versatile application solution) technology. It comprises microencapsulated starch beadlets, which were developed to optimize product performance and offer advantages across a range of applications, including tablets (withstanding direct compression), gummies (enhancing homogeneity and stability), powder beverages (improving enhanced solubility), and capsules (enhancing flowability). VAS™ technology is available with a variety of active ingredients, such as lycopene, beta-carotene, lutein, and vitamins.

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Nektium Unveils Smartek Delivery Technology
Nektium presented a suite of proprietary manufacturing technologies, Smartek by Nektium, designed to shield and stabilize bioactive botanical compounds, helping them maintain efficacy throughout the manufacturing process and into the final product. Smartek features proprietary combinations of delivery technologies, including multi-stage microencapsulation, molecular and matrix inclusion systems, and controlled ionization.

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Hims & Hers Presents Personalized Wellness Mobile App
Hims & Hers launched Labs, a platform designed to help customers understand their overall health, and how to improve and maintain it. Labs offers measurement of key biomarkers and doctor-developed action plans to improve their health outcomes. With this mobile app, the company aims to increase consumer access to health information and follow-up care.

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TCI Biotech Inaugurates Research Center for Cognitive Wellness
TCI Biotech opened its Advanced Performance Nutrition Research Center, focusing on high-performance nutrition, cognitive wellness, healthy aging, and sports performance. The center aligns with TCI’s entry into brain science and the development of a next-generation brain and performance nutrition pipeline. Research will focus on cognitive performance, mood support, sports performance, metabolic strength, and regenerative and cellular nutrition.

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IdentifyHer Presents Perimenopause Wearable
An Ireland-based AI-driven women’s health company IdentifyHer introduced Peri, claimed to be the world’s first wearable designed to detect and decode perimenopause symptoms. Peri is worn on the skin under the breast, and its sensors track metrics such as motion, skin conductivity, temperature, and blood volume changes. The rechargeable device links to the companion Peri app, where its data is synthesized into actionable insights and personalized guidance, which can be used to support conversations with doctors.

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Carrot Partners Oura, Dexcom for Metabolic-Fertility Support
A global fertility & family care platform Carrot Fertility partnered with Oura and Dexcom to provide actionable, personalized insights to its members through the metabolic-fertility program Sprints. The collaboration enables Sprints participants to gain access to integrated Oura Ring data that tracks activity, sleep, stress, cardiovascular, and women’s health biometrics, as well as glucose data from Stelo by Dexcom, the first US FDA-cleared glucose biosensor available OTC in the USA. The Sprints program aims to help members overcome fertility issues caused by obesity, blood sugar dysregulation, sperm damage, and other common markers of metabolic disorder. Carrot’s clinical teams translate Oura and Stelo data into actionable insights for personalized care planning and ongoing progress assessments.

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regulatory.

CRN Confirms Vitamin K2 HOI Level
The Council for Responsible Nutrition Foundation (CRN) updated its safety guidance for the highest observed intake (HOI) level for vitamin K2, specifically in the form of MK-7, at 375 µg/day for adults. HOI is the highest intake level at which no adverse effects are observed.

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Israel’s Ministry of Health Approves Bacopa Ingredient
Network Nutrition received approval from Israel’s Ministry of Health to supply Ebel.One™, a Bacopa ingredient standardized to Ebelin Lactone, to this market. Ebel.One™ is positioned to support cognitive performance, concentration, and memory. The approval allows the company to establish its presence in the Middle East market, while allowing Israel-based supplement manufacturers and brands to export their finished products containing this bioactive.

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Sunflower Phytosterols Achieve EFSA Novel Food Approval
Kensing’s Sunvasterol™, a natural sunflower-sourced phytosterol ingredient, received novel food authorization from the European Food Safety Authority (EFSA). The approval grants Kensing commercial exclusivity for Sunvasterol™ in Europe, which can additionally benefit from EFSA-approved claims for plant sterols’ heart health benefits.

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Melts Files Patent for Rapid Nutrient Absorption Tech in Dissolvable Oral Strips
Melts filed an initial patent application for its new supplement delivery innovation to improve the absorption of oral dissolvable strips. Featuring in Melts™’ fast-dissolving strips, the biofilm disruption technology system is designed to help the body absorb amino acids, vitamins, and other nutrients more effectively.

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other market data.

Six Key Supplement Categories in Numbers
Innova Market Insights presented data on six trending dietary supplement categories, including diabetes prevention, beauty-from-within, mind & mood, gut health, infant nutrition, and vitamins & minerals. The data includes:

  • Of new product launches with a diabetes claim, 31% present botanical or herbal supplements, and 16% are vitamins and minerals. These supplements are positioned to help regulate blood sugar levels, prevent sugar crashes, and enhance insulin sensitivity (July 2020 to June 2025).
  • According to a survey from Innova Market Insights, 28% of global consumers take supplements to maintain and improve physical appearance, highlighting the ongoing growth in supplement launches with skin health and beauty claims. Europe leads in global launches, and top ingredients include vitamins, hyaluronic acid, and collagen.
  • According to an Innova Market Insights survey in 2025, 27% of global consumers have made changes in diet/nutrition to manage a mental health problem or achieve a goal, indicating that mood and mental health remain one of the top concerns. Vitamins/minerals are the top category in supplement launches for brain and mood health. B vitamins and magnesium were the top ingredients in mood health supplements, while magnesium bisglycinate and various mushrooms are gaining traction.
  • The data indicates a 5% CAGR in global supplement launches with a digestive/liver health claim (July 2020 until June 2025). U.S. and Canada accounted for 41% of these launches. Botanical/herbal supplements were the top category, while chaga mushroom was the fastest-growing ingredient used in supplement launches for gut health.
  • The infant nutrition market is turning to probiotics as a key ingredient with functional benefits. Innova Market Insights data shows that baby formula/milk was the leading subcategory with probiotic ingredients. Bifidobacterium animalis lactis BB-12 was one of the leading infant probiotics commonly used in infant nutrition. Additionally, B.s infantis M-63 emerged as the fastest-growing probiotic, shifting the focus to supporting infant gut health.
  • The data indicates 11% average annual growth in vitamin/mineral launches (July 2020 to June 2025). Vitamin supplements were mainly targeted for energy and immunity claims. Insomnia and blood pressure claims for vitamin supplements grew fast over the past five years.

Need for Flexible Supplements in Childhood Nutrition
Data from Mintel Reports China, Purchasing Food and Drink for Children, 2025, showed that 57% of Chinese parents are most concerned about their children’s weight, indicating broader concerns around their kids’ metabolic health. Mintel Reports India, Baby Foods, 2025, reported that parents increasingly want supplements that seamlessly integrate into daily feeding rituals rather than replace them. 91% of mothers in India give home-made food to children aged 0 to 3, yet 31% are willing to pay more for VMS products, highlighting their openness to supportive tools. In the UK, 39% of parents are interested in powder supplements that can be added to meals.

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H&B Reports Turmeric and Omega-3 as Best-Selling Supplements 2025
British retailer Holland & Barrett published its latest Wellness Trends Report. The data includes the company’s best-selling products of 2025 and trend predictions for 2026, such as:

  • 8,99 trillion USD is the projected value of the global wellness market by 2028.
  • 60% of Gen Z prioritize a healthy lifestyle over a career, personal enjoyment, or money.
  • 84% of Gen Z consumed food supplements in the past 12 months, compared to 73% of Boomers.
  • Most searched ingredients on hollandandbarrett.com in 2025 were magnesium, ranked at number one, followed by collagen, vitamin D, and protein powder.
  • GLP-1 usage has surged globally and is forecast to reach 70 million patients by 2030.
  • The global gut health market is expected to surpass 90 billion USD by 2030, driven by rising awareness of its role in systemic wellbeing.
  • The global brain health market is projected to grow to 15 billion USD by 2030, driven by life-stage nootropics, mood-balancing blends, and stress-reducing adaptogens.
  • AI wellness platforms are projected to grow to 24 billion USD by 2030.
  • The share of UK households with at least one GLP-1 user has almost doubled in size from 2,3% to 4,1%.

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SupplySide Global 2025 Ingredient Idol Winners
Supply Side Global 2025 announced its Supplement Ingredient Idol winners:

  • Ingredient Idol winner for nutricosmetics is Oli-Ola™ by Nexira, an upcycled olive fruit extract, standardized for hydroxytyrosol content and clinically researched to support skin health.
  • Ingredient Idol winner for sexual health is TestFACTOR® by PLT Health Solutions, a patented blend of extracts from two Ayurvedic herbs, East Indian globe thistle and mango tree bark. Clinical trials demonstrated benefits for men’s sexual health, including increased total and free testosterone levels as well as improved sexual function and frequency.
  • Ingredient Idol winner for weight management is AKK PROBIO™ by Thankcome Biotechnology, a proprietary strain of Akkermansia muciniphila, clinically studied to demonstrate positive effects on multiple biomarkers indicative of metabolic health, including the promotion of GLP-1 release in the body.

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Zinc and Vitamin B Leading Ingredients for Men’s Health
Innova Market Insights presented data on trends in men’s health supplements:

  • 58% of male consumers globally take multivitamins and minerals to age healthily (Innova Health & Nutrition Survey 2025).
  • There was a 5% Y-o-Y growth in men’s health supplements from October 2023 to September 2025.
  • Leading subcategories for men’s health launches were men’s specialty at 39%, vitamins and minerals at 29%, and botanical and herbal supplements at 19% (Global, October 2024 until September 2025).
  • Leading ingredients in men’s health supplement launches were zinc at 41%, vitamin B6 at 40%, and vitamin C at 37% (Global, October 2024 until September 2025).
  • Leading supplement formats were capsules at 47%, tablets at 20%, and vegetable capsules at 13% (Global, October 2024 until September 2025).
  • There was a 32% CAGR in global antioxidant launches with men’s health claims, a 44% CAGR in cassia ingredient use for men’s health supplement launches, and a 13% CAGR in powder format launches (October 2020 until September 2025).

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Joint Health Claims Lead in Type II Collagen New Product Launches
Innova Market Insights released a report, The Role of Collagen Type II Matrix in Beauty & Health Applications. The data includes:

  • 50% of consumers globally are interested in collagen, and 22% of them include it in their diet for joint and skin health (Innova Beauty & Personal Care Survey 2025).
  • There was a 25% Y-o-Y growth in supplement and sports nutrition launches with type II collagen (July 2023 until June 2025), with Latin America leading at 31%, followed by Europe at 29% and US/Canada at 26% (July 2024 until June 2025).
  • Supplements lead type II collagen launches at 92%, with sports nutrition at 8% (July 2024 until June 2025), the latter having a 3% CAGR (July 2020 until June 2025).
  • There was a 16% CAGR in hair, skin, and nails supplement launches with type II collagen (July 2020 until June 2025).
  • Health claims of new type II collagen launches include joint health claims leading at 77%, followed by bone health at 38%, and skin health at 38% (July 2024 until June 2025), the latter exhibiting an 11% CAGR (July 2020 until June 2025).

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Tru Niagen® Double-Digit Growth in Sales
In Q3 2025, Niagen Bioscience reported a 33% increase in net sales, amounting to 34 million USD. Sales of Tru Niagen® (nicotinamide riboside) grew by 44% to 26 million USD. Additionally, the company unveiled AboutNAD this September, a digital platform resource of scientific advancements in NAD+ research and healthy aging.

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H&H Records 12% Rise in Revenues
Health & Happiness posted a 12,0% rise in revenues on a reported basis to 1,5 billion USD. All business segments recorded growth, with high-margin nutritional supplements (Swisse vitamins, herbal & mineral supplements, and VHMS products, Biostime probiotic supplements & pediatric products, and Solid Gold & Zesty Paws pet supplements) accounting for 64,5% of revenues. Adult Nutrition & Care increased by 5,2%, underpinned by strong double-digit growth in the Chinese mainland and across H&H expansion markets.  Baby Nutrition & Care accelerated its growth momentum, rising by 24,0%, mainly driven by a 33,3% increase for the infant milk formula business. The decline in pediatric probiotics and nutrition supplements narrowed to 2,3%, with the business returning to strong double-digit growth in the past quarter.

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Active Ingredient Testing Reveals 50%+ Failures by SuppCo
An independent consumer health platform SuppCo evaluated supplements bought on Amazon and revealed the results, key of which include:

  • 22 out of 44 supplements failed to meet their label claims.
  • 20 failures contained 0-3% of the main ingredient amount claimed.
  • All 7 foreign-registered products failed testing, 6 were from Chinese sellers.
  • 3 failing products were sourced and sold by Amazon’s 1P wholesale channel.
  • All 13 products with no brand-owned website failed testing.
  • 6 out of 8 gummy vitamins contained nearly zero active ingredient.
  • Failing products were 38% cheaper than real products and claimed 87% higher dosages.
  • 9 of the failures SuppCo identified are no longer sold on Amazon.

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